improving website conversions
Post on 19-Oct-2014
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How to improve website conversionsTRANSCRIPT
How to optimise
conversion rates
Presented by Sam shetty 30th April 20012
Agenda
• Mobile revolution
• Understanding Conversion Rate Optimisation
(CRO)
• Tips on CRO
• Q & A
Mobile > PC
PC > Mobile
Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
Linear, predictable, analog, brand-controlled
The traditional shopping process is …
Source : The OPEN Brand: Digital Trends for 2011 by Resource Interactive
Non-Linear, multi-channel, digital, consumer-controlled
The new purchase journey is …
Clicks are People !
For you to achieve your goals, your visitor must achieve their goal first. “Visitors are only concerned with how they want to buy and what is relevant to them”
Watch your data not just results!!
“Successful marketers know
their goals, and they watch
data everyday and constantly
analyse not only the results,
but what data matters.”
What is conversion rate?
• The percentage of your visitors who end up reaching a given goal.
• Typical goals include, making a purchase, submitting an inquiry form, and signing up for a free newsletter.
Conversion rates
What’s your conversion rate ?
2 %, 5% or 10 % ?
To double your conversion rate, you need to increase conversion rates of your:
• Ads by 25 %
• Homepage by 25 %
• Product page by 25 %
• Shopping cart by 25 %
Navigation
Easy to Navigate
Design
Professional Design
Content
Answers Who,
What & Why
26
Accessible
27
Not just
sells but
Educates
28
#18
Content is Social &
Shareable
Promotes
Customer
Success
CRO Process
Research & Analysis
Ideas & Solutions
Testing
Review & Implementation
Purchase funnels are changing and
DIGITAL is playing a role at every stage.
Awareness
Interest
Desire
Consideration & Research
Action
Customers see conversations between brands & satisfied customers. This builds trust.
Advocacy Engaged new customers become great ambassadors
Customers rely on a number of platforms to move to action
Reviews & active communities show prospects that desired needs will be met.
Mobile site optimisation
The mobile rule of thumb
“ If it cannot be done by the thumb, it cannot be done”
• Buttons should be big
• Buttons should be isolated
• Buttons should be reachable
• Buttons Should be Prioritised
• Buttons Should Use Descriptive Text
Ways to improve conversions
• A/B split tests
• Google Adwords
• Web analytics
• Usability testing
• Test your headlines
• Test different offers
• Test different calls-to-action
• Remove clutter
• Test different images
• Don’t ask for too much information
Website Usability
• Simple & Easy to use
• Design pages for scanning and not for reading
• Good, visible, site navigation
• Talk the same language like your users
• Prioritize the key information( users look for) above the fold
• Trust & Creditability need to be reinforced
Conclusion
• Q&A
• Request a free Consultation for your website
• Thank you !!!
• Sam Shetty [email protected]