INFOURSTEPS Exploiting Opportunity Solving all Business Challenges

&

Agree a very clear idea of our clients ambition, challenge,

opportunity or goal

APPLY 4D™ TO EXAM QUESTION:

A 4 step rigorous, proven visual framework approach in collaboration with

the team that cares about this question.

A logical sequence of dimensions applied against a Business Equation™

Discover what could be done

Develop what should be done

Decide what will be done

Deploy what we agreed we would do

TWO

THREE

FOUR

ONE

Arriving at a small number of simple conclusions that the whole enterprise owns, can

understand and can easily execute upon.

Let’s explain...

CLEARPRIORITIES RIGHTANSWERS OPTIMISEDPLAN

•The markets and customers needed - and what do they want from us•What our products and services need to be•Which channels and partners we need in order to win•How we need to tell our story & why/how •What we need to do that will distinguish us from competitors•What we are really trying to achieve

What could we do to answer the Exam Question?

FIRSTDISCOVER

•The best possible outcome and metrics •A root cause analysis of what will stop us being successful•A shared and inspiring vision•The vital business imperatives•A focused set of strategic themes, initiatives and actions•An optimals way of operating

What should we do to answer the Exam Question?

SECONDDEVELOP

•What will we stop doing•What we will start doing•What we will stop doing•The timelines•The implications•The dependencies

As a result of...

What will we do to answer the Exam Question?

THIRDDECIDE

UNDERSTANDINGTHE DYNAMICS Calculating better outcomes from meaningful context

CLEAR EXECUTIONCLEAR OWNERS

CLEAR ACCOUNTABILITIES

CLEAR RESPONSIBILITIES

CLEAR ACTIONS

DYNAMICSVARIABLESDECISION

FOURDEPLOY

GOVERN | PERSIST | REFRESH | SUSTAIN | EVOLVE | REVIEW

Group Partners32 St James’s Street, Mayfair London SW1A 1HD, UK

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