in partnership with wrcx ion tv-40

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In partnership with WRCX ION TV- 40 WRCX ION TV-40 operates a full service broadcast station with pre/post- production and audio/visual services as Dayton’s Premier station serving the Urban and Hispanic Community in the Dayton Miami Valley and surrounding areas. WRCX-TV’s primary mission is to broadcast quality programming that promote and highlight local events, and products to the African and Hispanic American communities, while bringing profits to our clients. One of our objectives is to increase awareness of the Purpose, Value and Principles of your company. SALES PACKAGE

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Page 1: In partnership with WRCX ION TV-40

In partnership with

WRCX ION TV-40 WRCX ION TV-40 operates a full service broadcast station with pre/post-production and

audio/visual services as Dayton’s Premier station serving the Urban and Hispanic Community in the Dayton Miami Valley and surrounding areas.

WRCX-TV’s primary mission is to broadcast quality programming that promote and highlight local events, and products to the African and Hispanic American communities, while bringing profits to our clients.

One of our objectives is to increase awareness of the Purpose, Value and Principles of your company.

SALES PACKAGE

Page 2: In partnership with WRCX ION TV-40

.

Dayton Ohio is comprised of 48% African American. WRCX-TV 40 reaches a 100% of this market *

Dayton research estimated 1.7 Billion dollars were spent in the Dayton Metropolitan Area by African Americans and $1.8 Billion spent by Hispanics

WRCX-TV 40 is also the only station in the Dayton Miami Valley area that provides local service and quality programming to the both communities. These minority

audiences are growing rapidly across the Dayton Miami Valley with the estimated buying power of $3.5 Billion

WRCX-TV 40 reaches over 400,000 households covering the Miami Valley, through our exclusive niche programming.

Your company can effectively reach the Minority audience, promoting its products, services and contributions to the urban community.

*Research conducted by the Cable Advertising Bureau MulticulturalResource Center

Page 3: In partnership with WRCX ION TV-40

Reach key demographics throughReach key demographics through WRCX ION TV-40, WRCX ION TV-40,

reaches over 400,000 householdsreaches over 400,000 households

Counties CoveredMontgomery, Darke County, Miami County, Shelby County,

Greene County,Preble County, Champaign County, Clark County

Zones CarriedZones Carried

North Dayton, South Dayton North Dayton, South Dayton Vandalia, Huber- Heights, Sidney, Vandalia, Huber- Heights, Sidney,

Centerville, Tipp City,Centerville, Tipp City,Troy, Piqua, Urbana, Xenia, Yellow Troy, Piqua, Urbana, Xenia, Yellow

Springs, Bellbrook, Carlisle, Springs, Bellbrook, Carlisle, Bellbrook, Covington, Eaton, Bellbrook, Covington, Eaton,

Englewood, Germantown, Englewood, Germantown, Greenville, Harrison Township, Greenville, Harrison Township, Jefferson Township, Kettering, Jefferson Township, Kettering,

Oakwood, West Carrolton, Oakwood, West Carrolton, Trotwood, Miamisburg, Riverside, Trotwood, Miamisburg, Riverside,

Clayton, DrexelClayton, Drexel

Channel 22

Estimated cable reach 255,000 Households

Estimated broadcast reach415,00 Households

Page 4: In partnership with WRCX ION TV-40

Active Presence in the Community

WRCX-TV 40 has a dominant presence when it comes to community participation with over 5 media sponsored WRCX-TV 40 has a dominant presence when it comes to community participation with over 5 media sponsored events annually. Since WRCX-TVevents annually. Since WRCX-TV’’s involvement in these different events attendance has tripled. Not only by s involvement in these different events attendance has tripled. Not only by

providing media coverage, but actually providing entertainment, staging, or something that enhances the event.providing media coverage, but actually providing entertainment, staging, or something that enhances the event.

•Jefferson Township Days Festival– Judge Fisher Park

•Hispanic Festival – Downtown Dayton Riverscape

•Dayton Air Show/Parade – Vandalia Ohio

•Black Cultural Festival, Dayton, Ohio

•Hummer Happenings, Piqua, Ohio

•Monster Truck Challenge Eldora Speedway Rossburg, Ohio

•4th of July Parade, Dayton, Ohio

•Kettering Holiday at Home Parade Kettering, Ohio

4th of July Parade, with our very own 40-Gordy

Page 5: In partnership with WRCX ION TV-40

onCommunity Based, locally Produced Programming

Throughout the years WRCX-TV has been a dominant force when it comes to producing local programming.

•Dayton Urban League Anniversary Special - 2001Dayton Urban League Anniversary Special - 2001

•Commemorative Special -2001Commemorative Special -2001

•Eye on the Jams Entertainment Show Series with WROU 92.1 FM -2002Eye on the Jams Entertainment Show Series with WROU 92.1 FM -2002

•Omega Baptist Church Easter Sunday Special-Annually - 2001- 2006 Omega Baptist Church Easter Sunday Special-Annually - 2001- 2006

•NAACP – Banquet Special-2002 NAACP – Banquet Special-2002

•Member of the Cleveland Cavaliers Television Network 2003-2007Member of the Cleveland Cavaliers Television Network 2003-2007

•Central State University Basketball/Football -2004 -2005Central State University Basketball/Football -2004 -2005

•Dayton Jets Basketball – 2004 Dayton Jets Basketball – 2004

•WRCX-TV 40 Christmas Bash Concert Special 2003 - 2006WRCX-TV 40 Christmas Bash Concert Special 2003 - 2006

•Miami Valley High School Football and Basketball -2005 -2008Miami Valley High School Football and Basketball -2005 -2008

•Tavis SmileyTavis Smiley’’s Covenant with Black America Local Town Hall Meeting Series - 2006s Covenant with Black America Local Town Hall Meeting Series - 2006

•Bob Ross Annual Baseball Classic – Dayton Dragons Stadium - 2005 & 2008Bob Ross Annual Baseball Classic – Dayton Dragons Stadium - 2005 & 2008

•Community Spotlights Vignettes -2000 – 2008 Community Spotlights Vignettes -2000 – 2008

•Dayton Air Show Parade 2008 Dayton Air Show Parade 2008

•WRCX-TV 40 Weather Watch Daily Weather Forecast 2008WRCX-TV 40 Weather Watch Daily Weather Forecast 2008

•Acquire ION Network 2008Acquire ION Network 2008

Channel 22

Page 6: In partnership with WRCX ION TV-40

&

Cross Marketing Strategies WRCX-TV is promoted on multiple media platforms monthly, and its carriage on the WRCX-TV is promoted on multiple media platforms monthly, and its carriage on the

Time Warner Cable system is heavily promoted as well to better guide viewers to Time Warner Cable system is heavily promoted as well to better guide viewers to some of the exclusive programming that can only be seen on WRCX-TV 40some of the exclusive programming that can only be seen on WRCX-TV 40

(service that WRCX provides):(service that WRCX provides):

• Billboard Advertisement Billboard Advertisement

•Radio AdvertisementRadio Advertisement

•Newspaper and MagazinesNewspaper and Magazines

•Business Directories Business Directories

•Online Website Online Website

•Television BroadcastTelevision Broadcast

•Banners Banners

Channel 22

Page 7: In partnership with WRCX ION TV-40

onWhy Should you advertise on WRCX ION TV-40 and

Time Warner Cable Channel 22 1. WRCX-TV 40 is now Dayton’s ION affiliate providing more diverse programming, giving general

audience viewers from all area’s more programming choices to watch.

2. WRCX-TV 40 is the area’s only Broadcast Station that provides weekly coverage on Miami Valley High School Sports, with a full game of the week in Basketball, Football and Baseball.

3. Currently producing and airing weekly local News Vignettes about local events and issues that are relative to the community.

4. WRCX-TV provides daily & extended weather forecast to the community on WRCX-TV 40 Weather Watch 7 days a week.

5. Unlike many low Power TV Stations WRCX-TV 40 will be making the digital transition providing more programming choices to the Dayton Miami Valley.

Channel 22

Page 8: In partnership with WRCX ION TV-40

1,624 1,624 ROSROS spots on WRCX TV spots on WRCX TV 128 Bonus spots (128 Bonus spots (ROSROS)) 30-second commercials to air during 30-second commercials to air during

Miami Valley High School Sports telecast Miami Valley High School Sports telecast aired on WRCX TV-40 Thursdayaired on WRCX TV-40 Thursday Night Night Tip-Off/Kick-OffTip-Off/Kick-Off

WRCX TV-40 message board WRCX TV-40 message board announcement at Local announcement at Local basketball/football gamesbasketball/football games

Company logo on our website; Company logo on our website; www.wrcxtv40.com

Company logo banner on our WRCX TV Company logo banner on our WRCX TV Sports Production Truck, Presence at Sports Production Truck, Presence at our High School Sports Eventsour High School Sports Events

Presence at Presence at Jefferson TownshipJefferson Township DaysDays, over , over 30,000 attendees30,000 attendees

Presence at Presence at Juneteeth CitywideJuneteeth Citywide CelebrationCelebration, over 14,000 attendees, over 14,000 attendees

Presence at Presence at Hispanic HeritageHispanic Heritage FestivalFestival, , over 15,000 attendeesover 15,000 attendees

Presence at Presence at Dayton International Air ShowDayton International Air Show, , over 200,000 attendeesover 200,000 attendees

Presence at Presence at Movie PromotionsMovie Promotions at local at local TheatersTheaters

Presence at Local Presence at Local Parade Tie-InsParade Tie-Ins Presence at Presence at Dayton African American Dayton African American

Cultural FestivalCultural Festival..

(Chose of two (2) events)(Included in package)

Page 9: In partnership with WRCX ION TV-40

Line up with the Miami Valley High School Sports Sponsorship

Reach your target audience with great frequency airing throughout the season. The season will air from August 2009 to March 2010

Package Included Features:

Commercial spots in Miami Valley High School Sports games hosted by WRCX Sports TV aired on WRCX ION TV Channel 40 and Time Warner Cable Channel 22 Commercial Spots (ROS) during football and basketball season on WRCX Sports TV On-Air promotional spots throughout the season :30 second announcements to air during each of the High School Sports Season :30 second shared Promotional pre-post game announcements Shared sponsorship company logo on WRCX Sports TV announcer table display banner Company logo on WRCX Sports TV Production Truck on site at H.S. Sports venues

Page 10: In partnership with WRCX ION TV-40

2011-2012 WRCX ION TV-40

Grand Total

Total Value: $55,720Total Net Investment: $35,990Net Monthly Billing: $2,999.16

Page 11: In partnership with WRCX ION TV-40

2011-2012 Annual Sponsorship Package

_______________________________________________________________Client Name:

Agrees to fulfill WRCX TV-40 2009-10 Sponsorship annual package as presented. This signature indicates approval and acceptance; the package is firm and

is non-cancelable.

________________________________________________________________Authorized Signature Date

_______________________________________________________________________WRCX TV-40 Agent Representative Name (Title) Date