in reading - popup business school - welcome | popup business … · 2019. 12. 6. · pop up...

www.popupbusinessschool.co.uk

POP UPReading

helping people tostartup and make money

doing what they love

IN

www.popupbusinessschool.co.uk

22% of people made a sale in the first 2 weeks

66% people started a business in the first 2 weeks

139 sign ups to the event

PROMOTION

93 people attended the event

The average number of days people attended for

6.4 days

2 | PopUp Business School Reading Report

WHAT IS THE POPUP BUSINESS SCHOOL?

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THERE WERE 10 DAYS OF WORKSHOPS INCLUDING: How to start a business with NO money How to build a website for free How to make money from your sofa And so many more.

POPUP READING IN NUMBERS

We ran the workshop for 10 days inside the Oracle Shopping Centre, Reading to help people start businesses and make their own money doing what they love.

36% of people madea sale in the first week

34% people starteda business in the first 2 weeks

Traditional Business Education

The Pop-up Business School Approach

This is the process that all traditional business support companies teach. It actually slows most new businesses down and scares a lot of businesses out of ever starting

The Pop-Up Business School approach to starting a business

WRITE A BUSINESS PLANThis can be a daunting prospect for some people who just aren't that literate. It slows most new businesses down and scares off potential entrepreneurs

BUILD CONFIDENCEStart by helping people see it is possible and then believe that they can do it. Everything starts with self-belief and confidence.

WORK OUT HOW MUCH MONEY YOU NEEDScare people off with a cash-flow forecast and a list of the possible start-up costs.

SELL SOMETHINGThe quickest way to start a business is to sell something to someone. Don't waste time making it first; go and talk to potential customers.

ASK FOR THE MONEY UP FRONTMost businesses expect you to pay up front before they give you the product. So why do most start-ups do the work first then ask to be paid?

MAKE A PROFITIf you sell first & take the money up front you are in profit from day one. You never have to go into debt and the energy that 1st sale gives you will drive the business forward.

DELIVER THE PRODUCTWhat you have sold; exceed expectations and delight the customer.

FIND MORE CUSTOMERSThe easiest way to get your 2nd customer is to get another one just like your 1st. So if your 1st sale was to a hotel; go and pitch to every other hotel in the area!

REPEAT AND HAVE FUN Business should be fun, if you don't enjoy it then you aren't going to keep doing it. So let's find a way to have fun and make money at the same time.

MAKE A PROFIT MAYBE YEAR 2!It seems that common business sense is that you won't make money in your first year. No wonder so many businesses fail if you have to wait that long to make a profit!

Why do we wait months to start selling?START SELLING

INTERVIEW POTENTIAL CUSTOMERSThe only way to know if a customers is actually interested is to ask them to buy; not to interview them.

I know what: let's force all new business start-ups to go straight into debt. No wonder so many new businesses fail if they start in debt!

GET A LOAN

How do we know what a customer actually wants before we ask them? In most traditional business plans product comes before sales; why?

DESIGN A PRODUCT

1

2

3

4

5

6

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We are the exact opposite of the traditional approach to business start-up (Business plans, loans and a long slow process), we help people get going quickly and make their money doing what they love.

HOW IS OUR APPROACH DIFFERENT?

Reading Report

HOW TO START A BUSINESS WITH NO MONEY

5 WAYS TO GET WHAT YOU NEED TO GET STARTED FOR FREE

HOW TO BUILD A WEBSITE FOR FREE

CONFIDENCE: THE MAGIC INGREDIENT

10 WAYS TO LEAVE THE JOB CENTRE BEHIND

12 WAYS TO GET PEOPLE TO VISIT YOUR WEBSITE

HOW TO EAT A FROG: WHAT’S STOPPING YOU?

9 WAYS TO MAKE MONEY ON TWITTER

HOW TO MAKE MONEY FRON YOUR SOFA

4 | PopUp Business School

CONTENT OF THE COURSEFor ten days the PopUp Business School ran‘#PopUpRDG2’ in the Oracle Shopping Centre, Reading to help people start businesses and make their own money doing what they love.

| 5 | 5 PopUp Business School Reading Report

WHERE DID PEOPLE COME FROM?The majority of people as expected came from Reading but we had people travelingconsiderable distance from places likeNewbury and Basingstoke.

Location Stats

RG4 14%

RG2 16%

RG41 RG6 x 6%

BH9 RG10 RG14RG40 RG45 SL4 x 2%

BS1 DE11 GU14RG12 RG19 RG20RG22 RG24 RG42RG5 RG9 SL1 SL6

x 1%

RG30 12%

RG1 21%

HPHPOX

SN

SPBASINGSTOKEBASINGSTOKEBASINGSTOKE

HENLEY-ON-THAMESHENLEY-ON-THAMESHENLEY-ON-THAMESHENLEY-ON-THAMESHENLEY-ON-THAMESHENLEY-ON-THAMES

HOOKHOOKHOOKHOOKHOOK

HUNGERFORDHUNGERFORD

NEWBURYREADING

TADLEYTADLEY

THATCHAMTHATCHAMTHATCHAM

WHITCHURCHWHITCHURCHWHITCHURCH

RG2

RG4RG4

RG7

RG8

RG9

RG10

RG17

RG18

RG20

RG22

RG23

RG26

RG27

RG28

RG29

BOURNE ENDBOURNE ENDBOURNE ENDBOURNE END GERRARDS CROSSGERRARDS CROSSGERRARDS CROSSGERRARDS CROSSGERRARDS CROSSGERRARDS CROSSGERRARDS CROSSGERRARDS CROSS

MAIDENHEAD

MARLOWSL7

SL9

14%14%

1%

1%

1%

2%

2%

21%21%


WHO CAME TO THE EVENT?

ParticipantAge Range

56%

44%PARTICIPANT

Gender

40+25%

50+27%

60+11%

26-4028%

16-259%

93PEOPLE CAME TO

THE FORTNIGHT EVENT

PARTICIPANT

Ethnicity

Asian11%

Mixed7%Other

4% Black12%

White66%

Yes 55% No 45%

Gov Benefit

Yes 51% No 49%

Run a Business

Yes12% No/no answer 88%

HA Resident

6% Council Property

1% Thames Valley Housing

2% Catalyst

1% Affinity Sutton

1% Home Housing Association

Stonewater Housing1%

METHODS OF PROMOTION:

1. Taster Sessions

2. JCP Visits

3. Flyers

4. Posterss

5. Facebook

6. 7.

Twiitter

Instagram

8. Radio Interviews

| 7 PopUp Business School Reading Report

EMPLOYMENT STATUS

Voulenteer2%

20%Self Employed

51%Unemployed

Part Time14%

EMPLOYMENT STATUSIN READING

We promoted the event heavily on social media and with our partners and media outlets in Reading. 51% of the people who came along to the event told us they were unemployed at the

time the event had started. We were surprised by the high numbers (20%) of self-employed people who came to the event.

11%EmployedStudent

2%


% ofPeople

Nº of Days

21

3%2%

3

5% 5%

7 84 9 10

23%

0 5

8% 8%

6

20% 13% 13%

HOW MANY DAYS DID THEY COME FOR?

But how long on average did participants stay for?

ON AVERAGE PEOPLE STAYED FOR

6.4 out of the 10 day course

This PopUp event had a variety of different workshops over the days we were there, see the event page for the full schedule.

There were a core following of 22 participants which attended every single day of the PopUp Business School workshop


HAPPINESSHow happy are you? Having a clear purpose in life helps people to feel happier and get more done. As we uncover people’s purpose and business ideas and help them to feel it is achievable. This has a direct impact on someone’s happiness and positivity. We believe if we can help people to feel happier they will be more successful in their new start-ups

SELF-EFFICACYIs the ability to get things done and your belief that they are

a huge roll in how you approach goals and work and how you react to challenges. We look to help

by helping them to get quick wins under their belt such as the

approaching a customer

CONFIDENCE, HAPPINESS, SELF-EFFICACY, BUSINESS SKILLSAt the PopUp Business School we

before and after the event. We ask people to rate where they are on a scale of 1-10

CONFIDENCE

measure this because we have found that it is 1 of the most important elements to someone’s success. If they are feeling

to take a chance and approach someone to make that sale and build their business.

BUSINESS SKILLSDo you feel you have the business skills you need to run your new business? Your level of skill in business and whether you believe you have the tools to succeed running the business you want to set up . You don’t need to know everything about business but you do need to know how to run yours really well.

Confidence

83%

55%

85%

53%

84%

80%

Happiness

Self-E ficacyf

Business Skills

50%

53%Before

Afterwards


DID YOU MAKE A SALE OR START YOUR BUSINESS?One of the key points on an entrepreneurs journey is the

hand. This can turn out to be the catalyst that drives you forward to build your business. We do everything we can to

36 2 weeks!

No64%

Thinkingabout66%

Started34%

SALES WITHIN THE FIRST 2 WEEKSWHERE ARE YOU NOW WITH YOUR BUSINESS?

Yes36%

We didn't put anyone off starting!


www.renegade-living.com

WEBSITES CREATEDHere is a sample of the websites and online businesses that were built and launched over the 10 days.

It is amazing how having a website so quickly helps people to feel that their business is more real

www.cavershamhandymanservices.weebly.com

www.starsandcrystalsbroochbouquets.weebly.com

www.avizent.com

www.mozai.weebly.com

www.eppercoast.weebly.com

www.uniquesilktextiles.weebly.com

www.cre8yjaime.co.uk

www.alexscakecreations.weebly.com

www.femalearts.com

www.femmefataleairsoft.co.uk

www.kbgcombatclub.weebly.com

www.milanpersonalcoach.com

www.knittingwindow.com

www.languageflagaward.weebly.com

www.laureusdevelopment.com

www.renegade-living.com

www.storexltd.com

www.storexltd.com

www.linkedIn.com/company/Storexltdwww.linkedIn.com/company/distinktivwww.linkedin.com/company/avizent

www.instagram.com/knittingwindowswww.instagram.com/RhodaPod

www.instagram.com/femaleartswww.instagram.com/femmefataleairsoft

www.facebook.com/femmefataleairsoftblogwww.facebook.com/h4ppysinghwww.facebook.com/knittingwindows

www.facebook.com/AlexsCakeCreationswww.facebook.com/avizent/www.facebook.com/femalearts

www.facebook.com/kbgcombatclubwww.facebook.com/geralddelapascua

www.twitter.com/avizent_UKwww.twitter.com/LFAwardwww.twitter.com/Peppercoastinfo

www.twitter.com/Rhoda Bashfordwww.twitter.com/SCBbouquetswww.twitter.com/vanikmilanuk

www.twitter.com/femmefatalekellwww.twitter.com/h4ppysingh

www.twitter.com/knittingwindowswww.twitter.com/mcvitty_awww.twitter.com/Mwhite2108

www.twitter.com/femaleartswww.twitter.com/geralddelapascuawww.twitter.com/kbgcombatclub


SOCIAL MEDIA CHANNELS CREATEDHere are a sample of the social media accounts and businesses that we helped get going online. All the pictures below are active links to their twitter, facebook and instagram accounts and I am sure the new businesses would love you to follow them and help promote their business. Feel free to click through and talk to anyone.

@femalearts@femmefataleairsoft

@femalearts@geralddelapascua@kbgcombatclub

@avizent_UK@LFAward@Peppercoastinfo

@Rhoda Bashford@SCBbouquets@vanikmilanuk

@knittingwindows@mcvitty_a@Mwhite2108

@femmefatalekell@h4ppysingh

aaron.mcvittycre8 by jaimeFearless Speaking Formula

Frankie Beegeralddelapascuakbgcombatclub

jade's rainbow facesKbg combat clubLanguageFlagAward

Peppercoast28 Afro-Caribbean Rhoda BashfordStars & Crystals Bridal Brooch Bouquets

AlexsCakeCreationsavizentfemalearts

femmefataleairsoftblogh4ppysinghknittingwindows

Jane Stubbington

@knittingwindows@RhodaPod

Storexltddistinktivavizent


POPUP READINGGALLERY


TYPES OF BUSINESSES CREATEDAn incredible array of businesses were started at the workshop. One of the foundational principles of the PopUp Business School is that you should build a business and make money doing what you love. With that in mind we always start with passion and what people love to do. When you ask someone what they love to do you sometimes get some funny answers! This creates the diversity of these start-ups that we see coming through:

Language Flag Award for Schools Kickboxing and self defense

HealthHealth and Nutritional suppliesComplimentary therapies

Services

Bird Box InstallationHandymanDog walkingElectric Vehicle Rental

Art, Design & CraftsFurnature making fromrecycled materialsHandmade JewelleryBridal Brooch Bouquets

Jewellery designOnline Knitting Business

Textiles design- clothng lines

Facepainter

Consulting and coaching

TutoringIT Consultancy

Marketing ServicesSocial media to helpbereaved familliesTechnical Advisor using YouTube

Marketing Consultancy services

Mobile coffee Data Analysis IT consultancy

Writing & Blogging

Proof reading/editingWriting and иlogging

Arts, crafts, blogging, writingFemale Arts Magazine

Monetizing my blog

Food business New York style sandwichesVegan Deli

Coffee shop CreperieBespoke Cake Creations

Italian caffe and pizzeria

Food & Bewerages


NEXT STEPS:Following the workshop we ask participants what are their next steps are following the workshop. This word cloud shows what people are focusing on following our workshops. The biggest absence on this list is borrowing money, funding or start up loans.


WHAT WAS YOUR LIGHTBULB MOMENTWe asked the participants what there Lightbulb moments were at the event

Sell first before massive production.Using social media , and that i can get start without a lot of money.

Social media - Matt and Henry. Daisy has some great ideas.

About starting the business without any cash neededю

When Alan made me make the call.

It was the second Monday's session. I had not attended the first Monday session. It was the realisation of what excites me. The exercise done was a moment where I reflected on things and it was the eureka moment when the penny really dropped.

Social networking, website making, sale and marketing.

Anything is possible, just start doing it. The technology was well presented and really brought home the strength of getting it right.

Thing about different opportu-nity not being stuck with only one way.

Social media and how a free tool can be so powerful.

Sell it before you make it, fail fast, fail cheap, do something you love.

Refreshed all the basics for me and picked up some useful nuggets.

The networking - its about giving and making friends.

Focus on your main 100 customers.

You don't need to invest loads of money or pay expensive consultants to build pages, marketing, etc.

Body language - both mine and that of the person I am talking to.

Excelent marketing training.

Finished is better than perfect!

Passive Income! Oxygen mask!

MESSAGESFOR PARTNERSLet’s see what suggestions and ideasparticipants had after this event.

I think that it has been beneficial to many people on the course but I was unable to attend the whole course due to previous medical commitments and would appre-ciate the opportunity to attend the next course. Thank you.

Thank you so much. But please tell more people about it (I will too). Gutted I didn't know about the first workshop in 2016 but thank you so much for running it 3 times. This is the support I've been looking for, for 5 years.

Thank you, i think a longer booking and more advertising to coincide with popup-business course would be better. water-stones not as good a locafion as that entrance under-used. Otherwise still a great oppurtunity to network.

Thank you so much for everything and the kindness behind letting us trade in oracle, let alone for free!! its amazing what these guys do! very skilled and an inspiration for business people unaware of how to start up!

Thank you ever so much for supporting PopUP Business School and in providing this opportunity to the community. Sincerely appreciated.

This was a light bulb event which inspired so many. Both beginners as well as established business. Great start up concept and great that it was free for participants.

Just a very big thank you for giving the space for us all to come together and using it throughout the whole duration and helping the small new businesses in the town centre to be seen.

Very valuable for new starters. It would be good to have a market place/location on a regular bases.

Learnt so much from trying out sales. Would really like to try weekend trading to test market properly. It is simply too expensive to make goods and try out ideas on my own without Pop Up.

This is an excellent event and reflects brilliantly on the sponsors for their insight to support Pop Up Business School. You should definitely promote your sponsor-ship as I feel it reflects well on your organisations and shows you are putting back into the community.

If not such course or workshop i would be still strugle and probably give up on my ideas.

It was brilliant of them to let you use the shop space. it was good for us to be in the shopping centre with potential customers walking past.


Just a very BIG THANK YOU for making it happen and giving us all very good advise and knowledge to make our businesses very successful in the near future. Keep on doing what you all do best of by teaching us all the skills needed to be successful. By spreading your great knowledge to all everywhere.

OMG, I just can't thank you enough! Setting up a business seemed too huge that I couldn't see where to start. You have helped me to take action!! You guys are seriously awesome and I love you!!

www.popupbusinessschool.co.uk/reading-report.html

PARTICIPANTS’S VIEWSDon’t believe what we say about the event. Listen to the participants and their views:

http://www.popupbusinessschool.co.uk/reading-report.html

For more information eithervisit: www.PopUpBusinessSchool.co.ukOr call Alan on 07932 247 353

TESTIMONIALSI'd like to thank the whole team so much these two weeks have been so helpful, I know already I will be following you guys on social media and probably see you again in March. Thanks again guys x

Very motivating which got the creative brain cells back in shape.

It's tough out there! Creating a business takes a massive amount of time, patience and hard knocks. Having the refresher courses helps to get the motivation back.

My only regret is that I couldn't come to more sessions.

A big thank you for your enthusiasm, sharing your knowledge and your own experiences. There were some great nuggets that I picked up that I will be actioning. Well done!!

Thank you for the confidence to get started with what was an idea in my mind for years. You are a very enthusiastic bunch of guys. Thank for the help and patients of Jack he went above and behond to help me. But you need to get a female on board and more diversity as well.

You are such a great team! Love your spirit and the lovely atmosphere you are creating around you. Don't shy away from growing. It will be great. Keep doing what you are doing, just multiply it so that you can help more people grow with limited resources. Looking forward to next time already!

OMG THANK YOUUUUUU!!! truly truly amazing business you do. 100% coming back in march. amazing friendly staff that are whiling to go the EXTRA mile to help with any questions, doubts and more importantly confidence issues. Cant thank you enough for all your help with me as i am now general-ly excited to progress and feel confi-dent in myself for my business which i thought would NEVER happen! Best of luck, see you march!!!! LOVE YA

in reading - popup business school - welcome | popup business … · 2019. 12. 6. · pop up...

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