in singapore - smrt mediasmrtmedia.com.sg/portals/2/pdf/smrtmediaratebook19sep2014.pdf · island,...

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With close to 100 stations and 2,200 billboards all over the

island, we are definitely Singapore’s largest out-of-home

marketing and advertising network.

From digital screens and interactive ads in our stations,

to ads carried around Singapore by our buses and taxis,

or even vast on-site campaigns and installations, we have the

perfect platform for you to capture, engage and activate

the millions using our network daily.

Speak to us, and let us provide you with unparalleled visibility to

deliver your message and brand to large captive audiences.

The Number One

Local OOH Media Company in Singapore

*Source: Marketing Magazine 2012 & 2013

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*Source: SMRT Trains, Buses and Taxis 2013

CAPTURECapture audiences with enthralling ads, visuals and installations they will go wild over, as they journey in our network.

187 trains 97 stations 1,150 buses 3,000 taxis

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*Source: SMRT Trains and Buses 2013, Singapore Census of Population 2010

ENGAGESmartphones and tablets will run out of juice but ads on our platforms won’t.Get your business surfing by engaging waves of captive audiences with your brand.

19.6 million weekly ridership

42 minutes average commuting time

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ACTIVATEMake it a smash. Your brand doesn’t have to be a one-way channel. Activate interaction using one of our latest new media or mobile technology platforms, and let audiences return your serve.

557 digital screens 2,200 billboards 125 event spaces

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DIGITALiViewSMRT 12

iPlasma 13

Media Hub 15

iBillboards 15

TRAINSConcept Trains 16

Window Stickers 18

In-train Panels 19

Train Hangers 19

STATIONSConcourse / Platform Concepts 20

Platform Screen Doors 22

Wallscapes 23

Showcases 24

Faregates 25

Pillars 26

Escalator Murals 27

Escalator Sides 28

Stair Risers 29

Travelator Sides 29

Benches 30

Floor Stickers 31

Beams 31

BILLBOARDS4 Sheets 32

4 Sheet Networks 32

6 Sheets 34

12 Sheets 35

Bulkheads 36

Escalator Crown Networks 36

Concourse Lightboxes 37

Large Format Lightboxes 37

ROADSBuses 38

Bus Interchange Banners 38

Bus Hangers 39

Taxis 39

Testimonials 40

Guidelines for Advertising 46

Terms & Conditions 47

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BP8

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5

3

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CE1

CE2

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iViewSMRT

Note:• Min ad period: 2 weeks• *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots• Operates 18 hours daily• Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units• Train information and news scrollers are permanent

Full Day 6am - 12mn($ per week)

Morning Travel Peak6am - 10am($ per week)

Lunch Travel Peak12nn - 3pm($ per week)

Evening Travel Peak5pm - 8pm($ per week)

Leisure Hour 10am - 12mn*($ per week)

Frequency 252,000spots / week

56,000 spots / week

42,000 spots / week

42,000 spots / week

112,000spots / week

15 sec 4,000 1,690 1,190 1,490 1,780

30 sec 7,200 3,060 2,160 2,700 3,240

60 sec 13,000 5,500 3,890 4,860 5,830

Specification - Full Screen (px)

1,080 x 1,216

Format jpeg, avi, mov, mpg, wmv, ogg

iPLASMATVC Weekly Rate ($ per slot)

15 sec 6,500

30 sec 13,000

Frequency 936 spots/week

Aspect Ratio 4:3

Format (video) avi, mov, mpg, wmv, ogg

Screen Size (mm) H520 x W920

Plasma TV Size (mm) H720 x W1,150

Estimated Production Cost $120 per piece

Frame Wrap Weekly Rate ($ per station)

Premium Cosmo Lifestyle Hubs

Main Line 2,300 1,870 1,400 1,000

Circle Line 1,200 1,000 700Note:• Min ad period: 2 weeks• Operates 18 hours daily• Max 6 advertisers, based on a 30 sec slot, on 348 iPlasma units• Sticker schemes are subject to approval from authorities• All production of stickers to be undertaken by SMRT Media• Production costs will be provided upon request

Stations

Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines,

Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village,

Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport,

Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib,

Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown,

Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang

Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park,

Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north,

Pasir Panjang, Tai Seng, Telok Blangah

DIGITAL

DIGITAL

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Slot Buy (30 sec) Weekly Rate ($)

1 iBillboard 5,000

2 iBillboards 8,000

Frequency per iBillboard 3,024 spots/week

Full Buy Out Weekly Rate ($)

1 iBillboard 20,000

2 iBillboards 35,000

Frequency per iBillboard 15,120 spots/week

Specification (px) 896 x 560

Aspect Ratio 16:10


Format (static image) jpeg

Note:• Min ad period: 4 weeks• Max 5 advertisers, based on a 30 sec slot

• Operates 18 hours daily• Sticker schemes are subject to approval from authorities• All production of stickers to be undertaken by SMRT Media• Production costs will be provided upon request

Weekly Rate ($)

Exclusive Concept Linkway (incl Sticker Wall)

25,000*

Resolution (px)

AspectRatio

ScreenSize

Display Size H x W (mm)

LCD Screen

1,366 x 768 16:9 46”

LED Screen

720 x 72 10:1 1,800 x 1,720

Note:• Min ad period: 4 weeks• Operates 18 hours daily• Sticker schemes are subject to approval from authorities• All production of stickers to be undertaken by SMRT Media• Production costs will be provided upon request • *New rate from 1 Jan 2015

iBILLBOARDS @ RAFFLES

iBILLBOARD @ ORCHARD

MEDIA HUB @ ORCHARD

Slot Buy Weekly Rate ($)

30 sec 5,000

30 sec (incl Sticker Wall) 12,000

Frequency 3,024 spots/ week

Full Buy Out Weekly Rate ($)

Exclusive Advertiser (incl Sticker Wall) 23,000

Frequency 15,120 spots/ week

Specification (px) 1,920 x 1,080

Aspect Ratio 16:9

Note:• Min ad period: 4 weeks• Operates 18 hours daily• Sticker schemes are subject to approval from authorities• Max 5 advertisers, based on a 30 sec slot• All production of stickers to be undertaken by SMRT Media• Production costs will be provided upon request

DIG

ITA

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DIGITAL

DIGITAL

DIGITAL

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CONCEPT TRAINS

Main Line Trains Weekly Rate ($ per train)

Interior 8,000

Circle Line Trains Weekly Rate ($ per train)

Interior 5,000

Note:• Min ad period: 4 weeks• Size and quantity vary by design• Site measurements are required• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request

TR

AIN

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TRAINS

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WINDOW STICKERS

No. of Windows per Train Weekly Rate ($ per train)

Main Line Trains 72 (double side print) 5,500*

Circle Line Trains 34 (single side print) 2,600

Note:• Min ad period: 4 weeks• Maximum 25% coverage per window• Size and quantity vary by design• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request• *New rate from 1 Jan 2015

IN-TRAIN PANELS

TRAIN HANGERS

No. of Panels Weekly Rate ($)

Window Network (across train network)

Main Line1 300 4,900* (per network)

Circle Line2 30 950 (per network)

Main Line + Circle Line3 150 2,700 (per network)

Main Line + Circle Line4 Plus 210 3,600 (per network)

Whole Train (per train) Main Line 54 4,000* (per train)

Circle Line 34 2,200 (per train)

Note:• Min ad period: 4 weeks• All production to be undertaken by SMRT Media• Production costs will be provided upon request• 1300 panels across 50 Main Line trains• 230 panels across 10 Circle Line trains• 3120 panels across 20 Main Line trains and 30 panels across 10 Circle Line trains • 4180 panels across 30 Main Line trains and 30 panels across 10 Circle Line trains • *New rate from 1 Jan 2015

Whole Train Weekly Rate ($ per distribution)

20,000 hangers across 5 trains per distribution

8,000 Note:• Min ad period: 4 weeks• Includes production cost for 1 design only

TRAINS

TRAINS

TRAINS

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Weekly Rate ($ per concourse / platform per station)


Main Line 17,000* 11,000 8,000 6,000

Circle Line 7,000 5,600 4,200

CONCOURSE /PLATFORM CONCEPTS

Note:• Min ad period: 4 weeks• Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production rates will be provided upon request• *New rate from 1 Jan 2015

Stations





Promenade, Stadium










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PLATFORM SCREEN DOORS

Weekly Rate ($ per station)


Main Line 22,000* 15,000* 9,000 6,500

Circle Line 7,500 6,000 4,500

Note:• Min ad period: 4 weeks• *Half height Platform Screen Doors• Size and quantity vary by stations• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request • *New rate from 1 Jan 2015

Stations


Cosmo Main Line Ang Mo Kio*, Bishan, Boon Lay*, Bugis, Dhoby Ghaut, Jurong East*, Somerset, Tampines*,

Tanjong Pagar, Woodlands*

Circle Line Bayfront, Bishan, Bras Basah, Esplanade, Holland Village, Promenade

Lifestyle Main Line Bedok*, Choa Chu Kang*, Clementi*, Novena, Outram Park, Paya Lebar*, Toa Payoh, Yishun*

Circle Line Buona Vista, Kent Ridge, Serangoon

Hubs Main Line Admiralty*, Aljunied*, Braddell, Bukit Batok*, Bukit Gombak*, Buona Vista*, Changi Airport,

Chinese Garden*, Commonwealth*, Dover*, Eunos*, Expo*, Joo Koon*, Kallang*, Kembangan*,

Khatib*, Kranji*, Lakeside*, Lavender, Marina Bay, Marsiling*, Newton, Pasir Ris*, Pioneer*,

Queenstown*, Redhill*, Sembawang*, Simei*, Tanah Merah*, Tiong Bahru, Yew Tee*, Yio Chu Kang*

Circle Line Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan,

MacPherson, Marymount, Mountbatten, Nicoll Highway, Pasir Panjang, Tai Seng, Telok Blangah

WALLSCAPESSTATIONS STATIONS

For enquiries on other Wallscapes, please contact our sales team. Email: [email protected]: 6331 1383

Stations Weekly Rate ($ per wall)

Premium Orchard1 11,500

Raffles Place2 13,800

Note:• Min ad period: 4 weeks• Size and quantity vary by stations• Site measurements are required• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request • 1 Wall 4 + 4 units of 6 Sheets• 2 Linkway Wall + 5 units of Large Format Lightbox

STA

TIO

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SHOWCASES @ ORCHARD

Note:• Min ad period: 4 weeks• Sticker schemes and display items are subject to approval from authorities• All production of stickers to be undertaken by SMRT Media• Production costs will be provided upon request

Specification for Screen (px)

Aspect Ratio 16:9


Format (static image) jpeg

Weekly Rate ($)

Showcase 1 11,500

Showcase 2 (includes showcase TV screen)

11,500

FAREGATES



Main Line 4,030 3,300 2,500 1,800

Circle Line 2,100 1,800 1,300

Stations




Circle Line Bayfront, Bishan, Bras Basah, Esplanade, HarbourFront, Holland Village,

Promenade, Stadium










Note:• Min ad period: 4 weeks• Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon requestSTATIONS

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ESCALATOR MURALS

For enquiries on other Escalator Murals, please contact our sales team. Email: [email protected]: 6331 1383

STATIONS

PILLARSWeekly Rate ($ per zone)


Main Line 11,000* 7,480 5,600 4,000

Circle Line 4,750 3,950 2,800

Stations


Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis,

Dhoby Ghaut, Jurong East, Somerset, Tampines,


Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut

Esplanade, HarbourFront, Holland Village,

Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena,

Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay,

Paya Lebar, Serangoon

Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok,

Bukit Gombak, Buona Vista, Changi Airport,

Chinese Garden, Commonwealth, Dover, Eunos,

Expo, Joo Koon, Kallang, Kembangan, Khatib,

Kranji, Lakeside, Lavender, Marina Bay, Marsiling,

Newton, Pasir Ris, Pioneer, Queenstown, Redhill,

Sembawang, Simei, Tanah Merah, Tiong Bahru,

Yew Tee, Yio Chu Kang

Circle Line Bartley, Botanic Gardens, Caldecott, Dakota,

Farrer Road, Haw Par Villa, Labrador Park,

Lorong Chuan, MacPherson, Marymount,

Mountbatten, Nicoll Highway, one-north,


Note:• Min ad period: 4 weeks• Size and quantity vary by stations• Site measurements are required• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request • *New rate from 1 Jan 2015

STATIONS

Stations Weekly Rate ($ per wall)

Premium City Hall 5,750

Orchard 5,750

Raffles Place1 8,000

Note:• Min ad period: 4 weeks• Size and quantity vary by stations• Site measurements are required• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request • 1 Escalator Wall + Crown

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ESCALATOR SIDES

Weekly Rate ($ per escalator per station)


Main Line 3,000 1,210 900 700

Circle Line 770 650 450

Note:• Min ad period: 4 weeks• Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request

Stations





Promenade, Stadium



Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden,

Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside,

Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang,

Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang


Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang,

Tai Seng, Telok Blangah

TRAVELATORSIDES

Weekly Rate ($ per flight of stairs per station)


Main Line 3,000 2,500 1,800 1,300

Circle Line 1,600 1,300 900


Weekly Rate ($ per travelator per station)

Cosmo Lifestyle Hubs

Circle Line 2,000

Stations

Lifestyle Circle Line Serangoon

Stations


Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis,

Dhoby Ghaut, Jurong East, Somerset,

Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut,

Esplanade, HarbourFront, Holland Village,

Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena,

Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay,

Paya Lebar, Serangoon

Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok,

Bukit Gombak, Buona Vista, Changi Airport,

Chinese Garden, Commonwealth, Dover,

Eunos, Expo, Joo Koon, Kallang, Kembangan,

Khatib, Kranji, Lakeside, Lavender,

Marina Bay, Marsiling, Newton, Pasir Ris,

Pioneer, Queenstown, Redhill, Sembawang,

Simei, Tanah Merah, Tiong Bahru, Yew Tee,

Yio Chu Kang

Circle Line Bartley, Botanic Gardens, Caldecott, Dakota,

Farrer Road, Haw Par Villa, Labrador Park,

Lorong Chuan, MacPherson, Marymount,

Mountbatten, Nicoll Highway, one-north,


STATIONS STATIONS

STAIR RISERS

STATIONS

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BENCHES

Note:• Min ad period: 4 weeks• Size and quantity vary by stations • Site measurements are required• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request



Main Line 4,600 3,740 2,800 2,000

Stations







Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang,

Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang

FLOOR STICKERS

Weekly Rate ($ per concourse / platform per station)


Main Line 8,050 6,600 5,000 3,500

Circle Line 4,200 3,500 2,500

Stations





Promenade, Stadium




Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji,

Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill,

Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang





BEAMS

Stations

Cosmo Main Line Ang Mo Kio, Boon Lay, Jurong East, Tampines, Woodlands

Circle Line Bayfront

Lifestyle Main Line Bedok, Clementi, Novena, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge

Hubs Main Line Admiralty, Aljunied, Buona Vista, Changi Airport, Commonwealth, Dover, Eunos, Expo, Kallang,

Kembangan, Khatib, Kranji, Pasir Ris, Queenstown, Simei, Tanah Merah, Yew Tee, Yio Chu Kang


Weekly Rate ($ per side per station)


Main Line 1,000 800 600

Circle Line 640 550

STATIONS STATIONS

STATIONS

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BILLBOARDS

BILLBOARDS

4 SHEETS

4 SHEET NETWORKS

Weekly Rate ($ per poster per station)


Main Line 440 390 300 250


LRT 100

Material Size (mm) H1,530 x W1,010

Display Size (mm) H1,500 x W990



Display Size (mm) H1,500 x W990

Estimated Production Cost 105 panels - $3,200

55 panels - $1,800

20 panels - $1,000

No. of Panels

Weekly Rate ($ per network)

Broadcast Network1 105 13,700

Shopping & Entertainment Network2

55 8,300

PMET Network2 20 4,000

Youth Network2 20 3,600

Stations

Premium Main Line City Hall, Raffles Place

Cosmo Main Line Ang Mo Kio, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bras Basah, Esplanade, Holland Village


Circle Line Buona Vista, Kent Ridge, Paya Lebar, Serangoon



Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei,

Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang

Circle Line Botanic Gardens, Haw Par Villa, Labrador Park, Lorong Chuan, Marymount, Pasir Panjang, Telok Blangah

LRT Bangkit, Bukit Panjang, Choa Chu Kang, Fajar, Jelapang, Keat Hong, Pending, Petir, Phoenix, Segar, Senja,

South View, Teck Whye, Ten Mile Junction

Stations

Broadcast Network 90 panels across Main Line stations, 10 panels across Circle Line stations and

5 panels across LRT stations

Shopping &

Entertainment Network

50 panels across Main Line stations and 5 panels across Circle Line stations

Ang Mo Kio, Bedok, Boon Lay, Bugis, Bukit Batok, Buona Vista, Choa Chu Kang, City Hall, Clementi,

Dhoby Ghaut, Expo, Jurong East, Kallang, Novena, Pasir Ris, Sembawang, Serangoon, Simei, Somerset,

Tampines, Tiong Bahru, Woodlands, Yew Tee, Yishun

PMET Network Bras Basah, Buona Vista, Bugis, City Hall, Dhoby Ghaut, Esplanade, Expo, Jurong East, Kent Ridge,

Lavender, Lorong Chuan, Marina Bay, Newton, Novena, Outram Park, Raffles Place, Tampines,

Tanjong Pagar, Tiong Bahru

Youth Network Ang Mo Kio, Bedok, Boon Lay, Bras Basah, Bugis, Buona Vista, City Hall, Choa Chu Kang, Clementi,

Dhoby Ghaut, Dover, Jurong East, Kent Ridge, Pasir Ris, Somerset, Tampines, Woodlands, Yew Tee,

Yio Chu Kang, Yishun

BILLBOARDS

Note:• Min ad period: 13 weeks• All production to be undertaken by SMRT Media

Note:• Min ad period: 2 weeks• 1 Max 2 panels per station• 2 Min 1 panel per station• All production to be undertaken by SMRT Media

Rate does not include Sticker WallRate does not include Sticker Wall

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6 SHEETSScrolling Panels



Main Line 660 550 400 300

Circle Line 350

Static Panels



Main Line 880 730

Circle Line 470


Display Size (mm) H1,715 x W1,145


Stations (scrolling panels)

Premium Main Line Orchard

Cosmo Main Line Jurong East, Tampines,

Tanjong Pagar

Circle Line Esplanade

Lifestyle Main Line Toa Payoh, Yishun

Hubs Main Line Pasir Ris

Stations (static panels)

Premium Main Line Orchard

Cosmo Main Line Woodlands


Scrolling Panels



Main Line 500

Circle Line 320

Static Panels



Main Line 660 500


12 SHEETS

Stations (static panels)

Cosmo Main Line Boon Lay, Bugis, Dhoby Ghaut, Tampines, Tanjong Pagar

Circle Line Bishan, Bras Basah, Dhoby Ghaut, Esplanade,

Promenade, Stadium

Lifestyle Main Line Choa Chu Kang

Circle Line Paya Lebar

Hubs Circle Line Dakota, MacPherson, Mountbatten, Tai Seng

Stations (scrolling panels)

Cosmo Main Line Jurong East



Display Size (mm) H1,450 x W2,970



BILLBOARDS BILLBOARDS

BILLBOARDS

Rate does not include Sticker Wall


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ESCALATOR CROWN NETWORKS

BULKHEADS

Weekly Rate ($ per network per station)


Main Line 900 500

Stations

Cosmo Main Line Tampines

Hubs Main Line Pasir Ris, Tiong Bahru

Material Size (mm) H735 x W485

Display Size (mm) H720 x W470

No. of Panels 10 panels per network

Estimated Production Cost

$240 per network of 10 pieces



Main Line 660



Main Line 2,200 1,870

Stations

Premium Main Line Raffles Place

LARGE FORMAT LIGHTBOXES


$180 per piece

Panel No. Material SizeH x W (mm)


1, 2, 11, 12 1,366 x 1,950 1,351 x 1,890

3, 4, 9, 10 1,366 x 2,075 1,351 x 1,990

5, 6, 7, 8 1,366 x 2,050 1,351 x 1,990


$800 per piece

Stations Panel No.

Material Size H x W (mm)


Raffles Place 1 - 5 1,655 x 5,730 1,595 x 5,680

6 - 7 1,680 x 5,800 1,605 x 5,680

8 1,655 x 4,340 1,615 x 4,250

Somerset 1 - 12 1,678 x 5,730 1,608 x 5,680

Tampines 1 - 24 1,750 x 5,620 1,608 x 5,580

Tanjong Pagar 1 - 5 1,678 x 5,730 1,608 x 5,680

CONCOURSE LIGHTBOXES

Note:• Min ad period: 13 weeks • All production to be undertaken by SMRT Media

BILLBOARDS

BILLBOARDS

BILLBOARDS

BILLBOARDS

BILLBOARDS

Stations Panel No. Weekly Rate ($ per poster)

Premium City Hall 1 1,600

Orchard 1 1,200

2, 3 2,000

Raffles Place 1, 4 1,600

2, 3, 5, 6 1,200


Estimated Production Cost Vary by size of panel

For enquiries on other Bulkheads, please contact our sales team. Email: [email protected]: 6331 1383

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Type Weekly Rate ($ per bus)

Fab (Shopping)

Pro (Business)

Omni (Long Haul / Feeder service)

Estimated Production Cost ($ per bus)

Wholly Painted Bus (17.5m) 850 800 700 2,650

Wholly Painted Bus (12m) 700 600 525 2,000

Full Rear Panel 150 400

In-bus Panel 40 50

Note:• Min ad period: 3 months• All production to be undertaken by SMRT Media

BUS INTERCHANGE BANNERSInterchanges Banner No. Monthly Rate

($ per banner)

Bukit Panjang 1, 2 1,600

Choa Chu Kang 1, 2, 3 1,600

Woodlands 1, 2, 3, 4, 5 2,000

Yishun 1, 2, 3 2,000

Note:• Min ad period: 1 month• Size vary by banner• Site measurements are required• Banner schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request

BUS HANGERS

Whole Bus Monthly Rate ($ per distribution)

20,000 hangers across 10 buses per distribution

7,000 Note:• Min ad period: 1 month• Includes production cost for 1 design only

TAXISTaxi Type Weekly Rate

($ per taxi)

Epica Taxi Wholly Painted Taxi

80

Note:• Min ad period: 3 months• Min quantity: 50 taxis• Includes production costs

RO

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BUSESROADS

ROADS

ROADS

ROADS

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We are very pleased with the results! SMRT stations and trains offer us multiple touch points, creating endless possibilities for us to reach out to our target audience. By strategically placing our communications in prominent spots where it can be easily viewed, our message has reached out to a sizeable portion of daily commuters. SMRT Media is proven to be effective in mass interaction and audience activation.

Janice CaiAccount ManagerAdbox Advertising Pte Ltd

“

“

ROYCE’TESTIMONIALS

Lillian WongMarketing ManagerSuper Coffee Corporation Pte Ltd

We were able to reach a large group of captive audiences with SMRT’s concept train, and reinforced our new brand message throughout their journeys. We received very positive feedback from the public about the Super Smile campaign in SMRT trains.

“ “SUPER COFFEE

TESTIMONIALS

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SMRT Media gave us the opportunity to create a synchronised advertising experience across their extensive train and road network. Their expertise and attention to details made outdoor advertising a confident solution for our brands. Outdoor advertising will continue to be an instrumental component of Silkpro’s future marketing and advertising plan, to help us achieve our goal of increasing brand and product awareness, and more.Moving forward, we will definitely choose SMRT Media as an effective platform for our integrated media plan.

“

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SILKPROTESTIMONIALS

Lervinia SweeMarketing ManagerTohtonku (S) Pte Ltd

We launched the latest 2-in-1 Cough & Cold Relief on SMRT’s iBillboards @ Raffles, comprising two large format LED digital screens at Raffles Place MRT Station. This medium allowed us to highlight our fast action and non-drowsy formula in a dynamic and captivating way. The campaign successfully targeted professionals and executives, and raised both awareness and sales.

“

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PANADOL TESTIMONIALS

May TanBrand ManagerGlaxoSmithKline Pte Ltd

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We are impressed that the linkway advertising space turned out to be more than just a static wall. It allowed us to engage consumers while generating hype for the sustenance phase of our Samsung GALAXY S4 With LTE campaign. The Orchard Media Hub Wall combined motion and sound to fully immerse commuters in the S4 experience. Through this and the busy linkway at Somerset, we were able to reach out to shoppers along the prime Orchard Road shopping belt effectively.

Irene NgVice President of MarketingSamsung Asia Pte Ltd

SAMSUNG TESTIMONIALS“

“We wanted an impactful way to inspire Singaporeans, and help them visualize what colours can do in beautifying their living spaces. SMRT’s train stations have some of the best platforms to portray interesting concepts and designs to engage consumers’ minds. We love how compelling transit advertising is, and are looking forward to greater partnerships.

“

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DULUX TESTIMONIALS

Josephine LeeHead of Marketing, Singapore and New MarketsAkzo Nobel Paints Singapore Pte Ltd

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ADVERTISINGApproval of Artwork

1) One coloured copy of Final Artwork (FA) must be submitted to SMRT Media for approval at least 3 weeks before the Display Commencement Date. SMRT Media reserves the right to reject a FA which, in its opinion is objectionable, controversial or likely to elicit negative feedback from the public, or for any other reasons.

Advertising Material

1) All advertising materials shall meet our requirements. SMRT Media reserves the right to reject any advertising materials that do not adhere to the requirements. All CD must be submitted to SMRT Media at least 2 weeks before commencement date of the Display.

2) All artwork (including associated files and fonts used in the artwork) for posters shall be saved and delivered to SMRT Media at least 3 weeks before commencement date to the display in the following format:a) Output: CD-ROM or DVD-ROMb) Software used: Freehand MX, Illustrator CS,

Photoshop CS, Indesign CS.c) Scanned image should be CMYK and saved

as TIF (not compressed) or EPS format or PSD format.

d) Minimum image requirement: For bus, taxi and train exterior – min. 300 dpi on actual size For posters and other sticker schemes – min. 300 dpi on actual sizee) All files must be in layers format.f) Text and layout: preferably to be done in

Freehand software, converted to path.g) A copy of the visual in PDF low resolution

should be submitted in the CD.

3) For window sticker, the flip of the visual for the other side of the stickers facing the platform should be submitted.

4) SMRT Media shall not be liable for any late-posting of the advertisement materials due to late delivery of FA. The charge for displaying them shall be calculated from the commencement of the Contract Period.

Collection of Advertisement Materials

Advertiser shall collect all advertising materials within 14 days from the expiry of the Contract Period or date of termination of the Agreement, whichever is earlier. Posters that are not collected will be disposed accordingly.

TERMS & CONDITIONS1. INTERPRETATION (a) In this Agreement, the following expressions shall have the following meanings: “Advertiser/Company” means the person (including a body corporate or incorporate) who has entered into this Agreement with SMRTI and shall include his successors in title and assigns. “Advertising Rate” means such rate quoted by SMRTI herein or otherwise for advertisement space. “SMRTI” means SMRT Investments Pte Ltd and shall include its successors in title and assigns. “Contract Amount” means the total aggregate value of the contract (exclusive of all applicable taxes). For the avoidance of doubt, any deductions made by SMRTI pursuant to this Agreement or otherwise and/or additional payments made by the Advertiser/ Company pursuant to Clause 16 of this Agreement shall not go towards or in any way affect the computation of the total aggregate value unless the parties so consent in writing. “Contract Period” means the period during which the advertisement is displayed. “Display Timing” means the daily timing during which the advertisement is displayed. “Display Commencement Date” refers to the date from which the display of the advertisements shall commence as specified in the Order. “Order” means an order for the display of advertisement space placed with SMRTI and/or order for production of stickers or posters. “Production Costs” means all costs, charges, fees and expenses incurred for the material creation of advertisement(s) arising out of or in connection with an Order. “Artwork” is the Final Artwork (FA) that the Company/Advertiser provides to SMRTI for purpose of the advertisement production. “Advertising Materials” are the final products that are displayed on SMRT’s advertisement spaces.

2. TERMS AND CONDITIONS FOR ANY ORDER (a) These terms and conditions shall (i) be deemed to have been accepted and agreed to by the Advertiser/ Company when he places an Order; and (ii) not be varied or amended without the prior written consent of SMRTI. (b) SMRTI shall not be bound by any terms or rates stated on or that accompany (for eg are annexed or attached to) any Order.

3. ADVERTISING AGENCIES/ MEDIA SPECIALIST An Advertiser/Company who is an advertising agency or media specialist shall be deemed to contract as principal with such rights and liabilities including (without limitation) full responsibility to make punctual and complete payments as required under this Agreement and full authority to approve and/or amend the Advertising Materials.

4. ADVERTISING COMMISSION All accredited advertising agencies will be entitled to an agency commission of 15% of the Contract Amount less any such discount given by SMRTI to the Advertiser/Company.

5. ADVERTISING RATES (a) Save for advertisements on taxis, all Advertising Rates are exclusive of the Production Costs and the cost of the Advertising Materials, both of which shall be borne fully by the Advertiser/Company.

6. CHANGE OF ADVERTISING RATES AND CONDITIONS (a) SMRTI shall be entitled at any time to vary or adjust the (i) Advertising Rates and/or (ii) these terms and conditions. If SMRTI exercises such right, it will give written notice of such change to the Advertiser/Company and, any such changes by SMRTI shall, unless the Advertiser/Company exercises its right under Clause 6(b) below, take effect on the date specified by SMRTI in such written notice or four (4) weeks after service of such written notice on the Advertiser/Company, whichever date is the later. (b) In the event that SMRTI exercises its rights under Clause 6(a) to vary or adjust the (i) Advertising Rates and/ or (ii) these terms and conditions, the Advertiser/Company shall be entitled to cancel any Order it had placed with SMRTI prior to such changes without incurring any liability by giving SMRTI two (2) weeks written notice of cancellation of Order within two (2) weeks from the date of it being so informed by SMRTI. If SMRTI does not receive any such written notice from the Advertiser/ Company within the aforementioned period, the cancellation fees under Clause 10 shall be payable by the Advertiser/ Company if the Advertiser/Company decides to make any cancellations after the aforementioned two (2) weeks period.

7. PAYMENTS (a) Subject always to Clause 9 below, all other payments by the Advertiser/ Company shall be made: (i) thirty (30) days after the date of the relevant invoice or by the due date specified in SMRTI’s invoices; and (ii) unless otherwise instructed in writing by SMRTI, by crossed cheques drawn in favour of SMRTI, and with the invoice number written behind such cheques if they are not accompanied by a covering letter or copy of the relevant SMRTI’s invoice. (b) Interest at the rate of 1% per month shall be charged by SMRTI for and on any and all late payments. (c) The Advertiser/Company agrees to reimburse SMRTI for any legal fees and charges incurred by SMRTI as a result of the Advertiser/Company not fulfilling its obligations to make payments according to Clause 7(a)(i).

8. GENERAL LIEN SMRTI shall be entitled to a general lien, where appropriate, on any Advertising Materials in SMRTI’s possession for all sums, whether liquidated or not, due from the Advertiser/Company to SMRTI.

9. UPFRONT PAYMENT (a) In the event that the Advertiser/ Company’s registered office is not located within Singapore or SMRTI in its sole discretion deems necessary, SMRTI may request for full payment of the Contract Amount prior to the Display Commencement Date and the Advertiser/ Company shall be responsible for ensuring that SMRTI receives the same at least fourteen (14) days prior to the Display Commencement Date. However, in the event that the Advertiser/Company’s registered office is within Singapore, SMRTI may in its sole discretion, request for payment of fifty percent (50%) of the Contract Amount prior to the Display Commencement Date and the Advertiser/Company shall be responsible for ensuring that SMRTI receives the same at least fourteen (14) days prior to the Display Commencement Date. In cases where the Contract Amount consists of production cost for stickers or posters SMRTI may request for full payment of the Contract Amount prior to the commencement of the production. (b) The Advertiser/Company agrees that SMRTI shall have the right to, at SMRTI’s sole discretion, use any monies paid by the Advertiser/Company under Clause 9(a) to offset against any amounts due and owing to SMRTI from the Advertiser/ Company (whether as a result of the Advertiser/Company’s breach of the terms herein or otherwise), without further reference to the Advertiser/ Company. (c) In the event that SMRTI exercises its right to make any deductions or offset from or against any upfront payment of the Contract Amount pursuant to the terms herein, the Advertiser/Company shall, forthwith on demand by SMRTI, pay SMRTI the full amount so deducted or offset by SMRTI in cash or by such other method as may be instructed by SMRTI in writing.

10. CANCELLATION OF ANY ORDER (a) Subject always to the right of SMRTI to allow the same at its sole discretion and without prejudice to any of the other rights and/or remedies of SMRTI, the Advertiser/Company may, without prejudice to Clauses 7, 8 and 9, be entitled, to cancel any Order for advertisement space by way of written notice to SMRTI provided always that the Advertiser/Company pays to SMRTI the following amounts for such cancellation: (i) If before the Display Commencement Date, 50% of the Contract Amount should such written notice be received by SMRTI less than eight (8) weeks (but more than four (4) weeks) before the Display Commencement Date OR 80% of

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the Contract Amount should such written notice be received by SMRTI less than four (4) weeks before the Display Commencement Date ; (ii) If after the Display Commencement date, 50% of the Advertising Rates of the remaining Contract Period should such written notice be received by SMRTI less than eight (8) weeks (but more than four (4) weeks) before the expiry of the Contract Period OR 80% of the Advertising Rates of the remaining Contract Period should such written notice be received by SMRTI less than four (4) weeks before the expiry of the Contract Period. (iii) all of the Production Costs incurred up to the date of cancellation; and (iv) the cost of all commitments to third parties and works in progress. (b) Notwithstanding the aforementioned, in the event SMRTI exercises its right to refuse to allow the Advertiser/ Company’s proposed cancellation (whether or not the Advertiser/Company is willing to pay or has paid the abovementioned amounts), SMRTI shall have the right to proceed with the Order and the Advertiser/Company shall be liable to pay the entire Contract Amount.

11. PRODUCTION OF STICKERS AND POSTERS (a) The selection of production house for the stickers and posters shall be determined by SMRTI. (b) In the event of any deviation to Clause 11(a) by Advertiser/Company, SMRTI shall charge an additional 10% of production cost of the stickers and posters to the Advertiser/Company. (c) The Advertiser/Company shall provide SMRTI with high resolution images suitable for the production of stickers and/or posters. SMRTI shall not be liable for any poorly produced images on the stickers and/or posters due to inappropriate resolution images provided. (d) SMRTI may submit proofs for the Advertiser/Company’s approval, should there be any alterations or changes, SMRTI may charge the Advertiser/ Company an additional charge. (e) Once the proofs are approved by the Advertiser/Company, SMRTI shall not bear any liability as long as the final product is produced in accordance to the approved proofs. The Advertiser/ Company acknowledges and agrees that they bear the responsibility to check the accuracy of the Artwork, images, logos or wordings in the proofs. (f) If the Advertiser/Company has given prior instructions to proceed without the need for their approval of the proofs, SMRTI shall not bear any liability for the printing outcome of the end product. (g) SMRTI shall not be responsible for any delay in the production of the Order if the delay is caused by the Advertiser/ Company or if there is any request for suspension by the Advertiser/Company. (h) Notwithstanding clause 10, if the Advertiser/Company cancels the order for production of stickers and posters before approving the proofs or before production has started, there will be no charges payable by the Advertiser/ Company except for the cost of materials which were specially purchased or ordered for this Order. (i) The Advertiser/Company shall ensure that all Artwork, images, logos or

wordings provided by them shall not infringe any intellectual property rights of any third parties and shall indemnify SMRTI for any loss or damage arising out of or in relation to such infringement.

12. DISPLAY OF ADVERTISEMENTS (a) In the event that the Advertiser/Company wishes to make any changes to the Display Commencement Period stated in the Order, the Advertiser/Company may so request in writing at least four (4) weeks in advance and all such requests shall be subject to (i) SMRTI’s right to agree to such request(s) at its sole and undisputed discretion; and (ii) the deduction of 20% of the Contract Amount by SMRTI in respect of the third and each subsequent request thereafter made by the Advertiser/ Company from any monies paid to SMRTI pursuant to Clause 9. (b) In relation to advertisements on trains and MRT/LRT stations only (i) SMRTI shall use its reasonable endeavours to display the Advertising Materials on the Display Commencement Date but shall not be obliged to do the same. (ii) SMRTI may start posting the Advertising Materials on the night prior to the Display Commencement Date and will complete the posting within 5 working days after the Display Commencement Date. Removal of posters will take place similarly during the allotted times prior to and after the date fixed for the completion of any Order. (iii) SMRTI reserves the right to unilaterally change the Display Commencement Date by giving four (4) weeks prior written notice to the Advertiser/ Company. (c) In relation to buses only (i) SMRTI shall be entitled to change the routes of any of the buses, the areas or positions for the display of the Advertising Materials on the buses without prior reference or notice to the Advertiser/Company and at SMRTI’s sole and absolute discretion. (ii) SMRTI shall be entitled to change the Contract Period without prior reference or notice to the Advertiser/ Company. While SMRTI shall use reasonable endeavours to display the Advertising Materials supplied by the Advertiser/Company during the Contract Period, the Advertiser/ Company agrees and accepts that SMRTI shall not be obliged to do the same. (iii) On the Display Commencement Date, only 50% of the agreed number of buses in the Order will have the Advertising Materials displayed on them. The remaining buses will have the Advertising Material displayed on them after the Display Commencement Date. (d) In relation to taxis only (i) SMRTI shall be entitled to change the dates of the Contract Period, the positions for the display of Advertising Materials without prior reference or notice to the Advertiser/ Company and at SMRTI’s sole and absolute discretion. (ii) On the Display Commencement Date, only 50% of the agreed number of taxis in the Order will

have the Advertising Materials displayed on them. The remaining taxis will have the Advertising Materials displayed on them after the Display Commencement Date. (e) In relation to digital platforms and iViewSMRT only (i) SMRTI shall be entitled to change the location of any of the iViewSMRT, the dates of the Contract Period, the Display Timing, the position of the display of any of the advertisements and/or the Advertising Materials without prior reference or notice to the Advertiser/Company and at SMRTI’s sole and absolute discretion. (ii) The Advertiser/Company acknowledges that SMRTI shall have the right at all times to, without prior notice or reference to the Advertiser/Company, stop, suspend or disrupt any of the advertisements displayed on the iViewSMRT (whether the advertisement is playing midway or otherwise). (iii) The Advertiser/Company acknowledges that SMRTI does not guarantee the smooth running or the quality of the display of any advertisements on the iViewSMRT, and that such display may be affected (negatively) or marred (completely) by various disruptions (audio or visual) such as station announcements or emergency/safety messages. (iv) In the event that the Advertiser/ Company decides to purchase the services of any third party in relation to advertising on digital platforms and as promoted, operated, offered or marketed by SMRTI to the Advertiser/Company, the Advertiser/ Company agrees that it shall abide by the terms and conditions dictated by such third party for such services and that SMRTI shall not be liable or accountable in any way for the performance, non-performance or standard of performance of such services.

13. APPROVAL OF ARTWORK & COMMENCEMENT OF DISPLAY CHARGE The Advertiser/Company must obtain SMRTI’s written approval of the Artwork (including but not limited to video clips, television commercial clips and static posters) at least three (3) weeks before the Display Commencement Date. Notwithstanding any delay or withholding of such written approval by SMRTI, the Advertiser/Company shall be liable to pay for the display of Advertising Materials from the commencement date of this Agreement.

14. SUPPLY OF FINAL ARTWORK Once SMRTI has given its written approval of the Artwork, the Advertiser/Company shall supply and deliver all Final Artwork at its own expense to SMRTI at least fourteen (14) days before the Display Commencement Date. Such delivery shall be addressed and delivered to SMRTI at its current address or to such other address or addresses as SMRTI shall specify.

15. COMPLIANCE WITH SPECIFICATIONS All Advertising Materials supplied to SMRTI by the Advertiser/Company shall comply with such specification and requirements of SMRTI as may be varied by it without prior written notice or reference to the Advertiser/Company from time to time.

Down Time

Wholly Painted Bus $600 per bus per day

Full Rear/ Side advertisement

$300 per bus per 4 hours

Wholly Painted Taxi $200 per day per taxi

Taxi Door $200 per day per taxi

Taxi Top $200 per day per taxi

Concept Trains $1,000 per day per train

Train Window Stickers $500 per half day per train

16. LATE OR NON-DELIVERY Notwithstanding any late delivery or non-delivery of such Final Artwork by Advertiser/Company, the charge for displaying them shall be calculated from the commencement of the Contract Period stated in the Agreement without SMRTI being liable for any delays arising from such late delivery or non-delivery. During any period of non-display of Advertising Materials, SMRTI shall have the absolute right to display any other Advertising Materials as it deems fit.

17. CHANGE OF ADVERTISING MATERIALS (a) The Advertiser/Company shall give SMRTI at least four (4) weeks’ prior written notice for a change of Advertising Materials. (b) SMRTI will use reasonable efforts to complete the change of Advertising Materials within 10 days. (c) Notwithstanding Clause 17(b) above, in the event that the Advertiser/ Company requests for a change or touch-up or repair of the Advertising Materials and during the period of such change, touch-up or repair, the relevant bus(es), train(s) and/or taxi(s) are not in operation (“Downtime”). The Advertiser/Company shall pay to SMRTI the following additional charges within 30 days of the Advertiser/ Company’s request:

(d) SMRTI shall also not be liable or in any way responsible to the Advertiser/ Company nor shall the Advertiser/ Company have any claim against SMRTI in respect of any cost, expense, damage or loss arising out of or related to or in connection with (i) the removal or discontinuance (by SMRTI or its authorized representative) of any display of any Advertising Materials or (ii) the cancellation of any Order at the request, directions, instructions or order of any statutory body or relevant authority, such as but not limited to the Land Transport Authority of Singapore. For the avoidance of doubt, SMRTI shall not be obliged to give any prior notice to the Advertiser/ Company of SMRTI’s intention to remove or discontinue the display of any such Advertising Materials or its intention to cancel any Order under this Clause. (e) Notwithstanding any other provision contained herein, (i) In no event will SMRTI be liable for any special, indirect, incidental or consequential damages (including without limitation any losses or damages resulting from loss of use or profits and/or loss of revenue arising out of or connected with this Agreement) even if SMRTI has been advised of the possibility of such losses or damages. This limitation will apply regardless of the form of action brought against SMRTI. (ii) Under no circumstances whatsoever shall SMRTI’s total and cumulative liability for all losses or damages arising out of or in connection with this Agreement or the termination of this Agreement exceed the maximum aggregate amount of 20% of the Contract Amount.

19. SMRTI’S RIGHT TO REFUSE OR DISCONTINUE DISPLAY OF ADVERTISING MATERIALS (a) SMRTI shall be entitled to, without prior notice or reference to the Advertiser/Company and without incurring any responsibility or liability on the part of SMRTI, refuse to accept or discontinue or remove the display of any Advertising Materials supplied to it by the Advertiser/Company if: (i) in SMRTI’s opinion, they are objectionable, inappropriate, likely to cause offence, damaged, defaced, or unsuitable for any reason; (ii) the Advertiser/Company is in breach of Clauses 7 and/or 9; (iii) the advertisements do not comply with the specifications stipulated by SMRTI pursuant to Clause 15; (iv) the advertisements or the Advertiser/ Company do/does not comply with the relevant provisions of Clause 21; or (v) any statutory body or relevant authority so requests, directs, instructs or orders (and the Advertiser/Company acknowledges that in such case, it shall not make any claims against such statutory body or relevant authority and SMRTI shall not be liable or in any way responsible to the Advertiser/Company). (b) The Advertiser/Company acknowledges that the exercise by SMRTI of its right under Clause 19 is without prejudice to SMRTI’s right to recover any sums of money that are owing by the Advertiser/Company to SMRTI.

20. COLLECTION OF ADVERTISING MATERIALS AFTER THE EXPIRY OR TERMINATION OF THIS AGREEMENT The Advertiser/Company shall collect all Advertising Materials supplied to SMRTI within 14 days from the expiry of the Contract Period or date of termination of this Agreement, whichever is earlier. In the event of late collection or non-collection of such Advertising Materials, SMRTI shall: (i) not be liable to return them after they have been displayed; and (ii) be entitled to destroy or dispose of them in any manner as it deems fit without any liability whatsoever.

21. STATUTORY REQUIREMENTS (a) SMRTI shall comply with all statutory and regulatory requirements, instructions and/or directions concerning the use of any site for the display of advertisements. The Advertiser/ Company shall be responsible and shall indemnify SMRTI fully for and against any liability, loss or damage arising out of or in connection with or related to the advertisements (or the subject matter or content thereof). (b) The Advertiser/Company warrants and undertakes that: (i) all Advertising Materials comply with all statutory, regulatory and other legal requirements and provisions, including but not limited to the Code of Advertising Practice laid down by the Advertising Standards Authority of Singapore; (ii) all necessary consents, licences and payments for use of any intellectual property, material or appearance of any person in the Advertising Materials have been obtained or made; (iii) it shall comply with its obligations herein; and (iv) the Advertiser/Company shall keep SMRTI fully indemnified against all claims, liabilities, actions, demands, damages, losses, costs and expenses of whatever nature and howsoever caused including (without limitation) claims of defamation, infringement of copyrights, trade marks or any non-compliance with applicable statutory or other regulatory requirements.

22. FORCE MAJEURE SMRTI shall not be obliged to perform any of its obligations under this Agreement and/or be deemed to be in breach of this Agreement by reason of its failure to perform its obligations due to any cause or causes beyond its control (an event of “Force Majeure”). Without prejudice to the generality of the foregoing, the following shall be regarded as such causes: (i) acts of God, lighting, floods, fire, explosion, tempest or accident; (ii) nationalisation, expropriation, acts of war, terrorism, civil interest, riots, strikes or nuclear fission; and; (iii) any other circumstances beyond the control of the quality workshop including without limitation, outbreak of epidemics and infectious diseases such as severe acute respiratory syndrome, bird flu, plagues, quarantine restrictions.

18. LIABILITY (a) SMRTI shall not be liable for (i) any loss of or damage to Advertising Materials supplied to SMRTI; (ii) any non-display, late display or incorrect display of advertisements for whatsoever reason, and/or (iii) the display of any damaged Advertising Materials, unless and except when SMRTI is proven to be wilfully and grossly negligent. (b) SMRTI shall have the right, after giving the Advertiser/Company reasonable notice, (i) to cancel any Order or (ii) to alter the position of or withdraw temporarily or permanently any item of advertising media for operational, aesthetic or other reasons and no claims of any nature shall be made against SMRTI in respect thereof. (c) SMRTI shall not be liable or in any way responsible to the Advertiser/Company nor shall the Advertiser/Company have any claim against SMRTI in respect of any damage or loss howsoever caused, and including but not limited to disruption or loss of business, or access, inconvenience, costs and expenses arising out of any works carried out to, on or in the vicinity of the Station, including works carried out by any third party, which impacts (including but not limited to the obstruction or destruction of) the Advertisements or the Display of Advertisements, unless and except when SMRTI is proven to be wilfully and grossly negligent.

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23. ASSIGNMENT The Advertiser/Company shall not assign his rights and obligations in whole or in part under this Agreement without the prior written consent of SMRTI. The Advertiser/ Company agrees and accepts that SMRTI shall be entitled to assign its rights and obligations in whole or in part under this Agreement without requiring the Advertiser/Company’s consent.

24. RENEWAL SMRTI may give priority to any Orders which are bookings for renewal of existing advertisements made by the Advertiser/ Company in writing received at least four (4) weeks before the expiry of the Contract Period. For the avoidance of doubt, the Advertiser/Company accepts and agrees that in any event, such renewals are not guaranteed by SMRTI.

25. SUSPENSION Without prejudice to SMRTI’s rights specified in Clause 18, it shall be entitled to suspend the display of any advertisements under any Order without prior reference or notice to the Advertiser/Company if the Advertiser/Company is in breach of Clauses 7 and/or 9. Remounting of suspended Advertising Materials will be subject to additional charges as specified in Clause 17 for change of Advertising Materials.

26. TERMINATION (a) If at any time (i) any lawful authority shall lawfully withdraw, or refuse to renew any consent previously given, or shall require SMRTI to remove any advertisements; or (ii) the Advertiser/Company shall become bankrupt or go into liquidation or SMRTI is of the opinion that the Advertiser/Company is or will be in financial difficulties; or (iii) a receiver shall be appointed of the whole or any part of the Advertiser/ Company’s undertakings; or (iv) the Advertiser/Company breaches its obligation(s) under Clauses 7 and/ or Clause 9 of the Agreement (and such breach of Clause 9 shall be deemed as one which is incapable of being remedied); or (v) subject to Clause 26(a)(iv) above, there shall have been a breach by the Advertiser/Company of any of these terms and conditions and in the case of a breach capable of being remedied, where such breach shall not have been remedied within 10 days of a written request to remedy the same, then SMRTI shall be entitled to terminate the Agreement forthwith in whole or in part by notice in writing without incurring any responsibility or liability on the part of SMRTI and without prejudice to its rights to recover whatever sums of money that are owing by the Advertiser/Company or any other rights that it may be entitled to hereunder, at law or in equity. All accrued rights or liabilities of either party and any provision which is expressly or by implication intended to come into or continue in force on or after such termination shall not be affected. (b) In the event that the land in the vicinity of the MRT Station and/or the MRT Station or parts thereof is developed, redeveloped, renovated, retrofitted or

upgraded, SMRTI shall be entitled to (i) relocate the Advertising Materials to another part of the MRT Station as SMRTI in its sole discretion shall decide; without prior notification to the Advertiser/Company and/or (ii) delay the display of the Advertising Materials for such a period as solely determined by SMRTI, whether or not notice to the Advertiser/ Company is given; and/or (iii) terminate this Agreement by giving the Advertiser/Company at least 7 days notice in writing to that effect. SMRTI shall not be liable to anyone for any damages, losses, costs and/or expenses or for any compensation or reimbursement or refund of any monies howsoever arising out of or in connection with any of the above-mentioned rights so exercised by SMRTI in its sole and undisputed discretion.

27. NOTICES Any notice given hereunder may be delivered or sent by hand or by post or by email and shall be deemed to be served if sent by hand at the time of delivery and if sent by post to the address of the party to be served as specified on the Order or such other address as may be notified in writing from time to time 48 hours after posting and if sent by email to the email address of the party to be served as specified on the Order or such other email address as may be notified in writing from time to time at the time of transmission provided the confirmation copy is sent by post.

28. SEVERANCE The various clauses and sub-clauses of this Agreement are severable and if any provision is held to be invalid or unenforceable by any court of competent jurisdiction then such invalidity or unenforceability shall not affect the remaining provisions of this Agreement which shall remain in full force and effect.

29. WAIVER The failure by SMRTI to enforce at any time or for any period any one or more of the terms and conditions of this Agreement shall not be a waiver of them or of the right at any time thereafter to enforce all terms and conditions of this Agreement.

30. ENTIRE UNDERSTANDING This Agreement constitutes the entire understanding of the parties and supercedes all prior written or oral proposals of agreement between the parties pertaining to the subject matter.

31. GOVERNING LAW This Agreement shall be governed by and interpreted in accordance with the laws of the Republic of Singapore and the parties hereby submit to the non-exclusive jurisdiction of the Singapore courts.

© SMRT Media 2014 • Information is correct at time of print.

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T 6331 1383E [email protected]

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