IN-STAR

Developing your dreams to reality

OUR TEAM

• LEE GITAU –C.E.O.• HALIMA SOMANE-M.D. INDIA• KEVIN KABUE-M.D. AUSTRALIA• ROBERT MKOMBAH-M.D MALAYSIA

CONTENT

• Problem statement• Executive summary• Background research• Macroeconomic policies• Management strategies• Use of IT• Recommendations• Conclusion

PROBLEM STATEMENT

Dr. Jorge Kirobi is the owner of Prudent Healthcare. A leading skin treatment healthcare provider highly experienced in skin and weight solutions. He would like to expand his business beyond Kenyan boarders through medical tourism. This will enable Kenya based clients to get treatment overseas and foreign based clients to get treatment in Kenya.

Dr. Kirobi has a problem as he does not have the relevant information on the right management strategires, macroeconomic analysis and the best IT Infrastructure to cater for the expansion both in Kenya and overseas. He risks millions of fortune if he expands blindly.

Our team seeks to research on the macroeconomic analysis of these countries , the right management strategy and the right IT Infrastructure to obtain the relevant information that will help our clients expand his business.

EXECUTIVE SUMMARY

In our presentation we first did a background research on skin treatment to indentify the global trends.

We then looked at the macroeconomic policies that are favourable to consider for expansion. We identified the favourable countries.

Then we looked at management strategy and the best ways to control and manage the business by use of an IT infrastructure.

We finally came with set of recommendations and conclusion for the client.

BACKGROUNDRESEARCH

Prudent Healthcare Clinic is located in Nairobi Kenya. It is situated right off the CBD in Westlands area.It provides specialized skin treatment services and weight solutions.

The revenue turnover yearly is 20 million. The revenue streams include consultation,routine doctor visits. It serves 5-10 patients daily mainly on routine procedures

SERVICES OFFERED

• Cosmetic procedures• Fat loss• General medicine• Laser skin treatment• Ultrasonic cavitation• Skin whitening

Research Questions

• Is skin treatment popular?• What is the affordability of skin treatment?• What are the main concerns in skin

treatment?• What are the solutions for growth and

change?

GLOBAL TRENDSIN SKIN TREATMENT

Skin treatment popularity have seen an increasing trend over the years.

The countries leading in popularity are USA, UK, India and Australia.

Popularity increase is attributed mainly by celebrities mostly women undergoing cosmetic surgeries, Beauty pagent promotions.

GLOBAL TRENDS

AFFORDABILITYBeing associated with celebrities skin treatment costs are high with enhancements and introduction of technology.

CONCERNS

• People are afraid of laser treatment.• Fear that beauty products medicine can cause

cancer.• Beliefs – traditional , religious beliefs

GLOBALISATION TRENDS IN HEALTHCARE

• Increasing mobility of health professionals.• The increasing mobility of health consumers• Increase in health insurance schemes.• The use of new technologies.

SOLUTIONS

• Consider expanding to countries with favourable macroeconomic policies.

• Use of management strategy tools to help in management and change.

• Consider the use of IT infrastructure to cut down on cost and maximize profits.

Favourable countries

MACROECONOMIC FACTORS • GDP and Economic Growth.• Labour and employment.• International trade.• Money and Banking• Tax rates• Business confidence

MACROECONOMIC ANALYSIS

• All countries have shown an increasing trend in economic growth and GDP

• Inflation rates - USA had the lowest inflation rates -0.10% followed by UK and Malaysia. 2015 Kenya and India had the highest 5%

• Business confidence – Malaysia recorded the highest 95.50 index point.

MACROECONOMICANALYSIS

• Interest rates- US and Uk had the lowest interest rates 0.25% with India and Kenya having the highest at 7 and 8%

• International trade – Malaysia recorded a trade surplus.

• Tax rates- US offered the highest with corporate tax rate at 40%

MACROECONOMIC ANALYSIS

• Labour costs- Australia recorded the highest decrease in labour costs followed by Malaysia.

This was due to increase in job vacancies and job creation.

Favourable countries

Malaysia and Australia• High business confidence in Malaysia• Low interest rates• Low corporate tax rates• Low inflation rates• Best balance of trade.

Strategic Management

• VALUE CHAIN- Marketing, Pharmaceutical, Consultation . Organizational Structure, Leadership Decision making.

• Industry Analysis- consider existing market players , social networking

• PESTEL- Government policies,

GOVERNMENT POLICIES

• Payment of corporate tax- Malaysia 25%, Australia-30%

• Operating business licence• Operating health licence• Salaries and wages to be above minimum• Healthy competition.

LABOUR.

MALAYSIA • Salaries for dermatologist

ranges $83127-345749.• Working hours – 8hrs • Workers get advance

payments for extra hours.• 87% private secors income • Embraces modern

medicine.• Organizational structure is

flexible.

AUSTRALIA• Salaries of dermatologists

302000 anually.• Working hours 54hrs

weekly mainly specialists.• Embraces modern

medicine and medical tourism.

Organisational Structure

• Current situation – Prudent healthcare outsource Accounting

activities, IT services and cleaning services.• Proposal for expansion

Director

CLINIC officer Kenya

Human resource and staff

IT and Marketing

Clinic officer Australia Finance.

Individual country

Clinic officer Australia

FINANCE OFFICER

CUSTOMER RELATIONS.

IT & marketing

HUMAN RESOURCE

MEDICAL TEAM

LEADERSHIP AND DECISION MAKING

We recommend the following forms:• Affiliative - emphasizes on team work.• Democratic - Able to get other people

opinions e.g marketing strategies.By this two methods we recommend Group decision making- meetings with

management teams , video conferencing, visits

LEADERSHIP AND DECISION MAKING

Recommendations• Use of IT decision support systems.• Use of wireless network to aide in

communication• Use of cloud based softwares • Employ IT personnel.

Clinical decision support system

• "Administrative: Supporting clinical coding and documentation, authorization of procedures, and referrals.

• "Managing clinical complexity and details: Keeping patients on research protocols; tracking orders, referrals follow-up, and preventive care.

• "Cost control: Monitoring medication orders; avoiding duplicate or unnecessary tests.

• "Decision support: Supporting clinical diagnosis and treatment plan processes; and promoting use of best practices, condition-specific guidelines, and population-based management.

Human Resource management system

• Payroll module• Performance Appraisal • Benefits administration• Basic demographic and address data, • Training and development. • Employing and recruitment

FINANCE MANAGEMENTSYSTEM

• Accounting

• Fixed Asset Management • Payment Management

INVENTORY MANAGEMENT SYSTEM

This will include the following features.• Order management. • Asset tracking.• Service management• Product identification

SECURITY SYSTEM

COMPONENTSSurvillance system- ccctv camerasAlarms –fire , burgalry

REQUIREMENTS

Software- 1. Windows operating software Windows 7

proffesion- $133.902. Application software-MultiflexRMS software

for inventory, Open clinica for FMSHARDWARE- PCs ,Printters , wireless routers• Human resource• Network

NETWORKING

• We recommend a wireless network for Prudent Healthcare clinic

BENEFITS • Convenient.The business network resources can be accessed

within the network coverage or in any WiFi coverage.• Easily expandable. It is easy to expand wireless connection and

it does not require additional wiring.• Mobility.It is easy to move within the organization eg hold

meetings away from desks provided the area is within network coverage.

• It is easy to setup especially setting up Wi-Fi hotspots.• Increased productivity. It allows employees to collaborate it

brings freedom of operations and speeds working progress.• Network speed. It is fast and efficient in medium sized

businesses

Human resource

IT personnelBachelor’s Degree in Computer Science or

Information Service. Coursework in Computer programming,

networking and system design. Work experience with an associate degree. Be able to identify key services in a network

infrastructure.

Social networks.

Prudent healthcare

Federal regulators

Hospitals

ProfessionalSocieties

Life Science Companies

BENEFITS

• Obtain key market partners• Use of social media as a form of marketing.• Learn new market trends• Viral marketing for the clinic.

COMPETITORS

MALAYSIA• 1 klinik bayu medic

• my clinic

• sock skin clinic

• klinic qistina

• nazirin skin centre

• nilai medical clinic

AUSTRALIA• conerstone clinic

• elliot clinic

• doliantis

• robina

• chermside dematologist .

MARKETING

• Prudent clinic to partner with already existing clinics to establish to stregthen medical tourism.

• Subsidize prices of skin variety solutions to curb strong competitors higher prices.

• Prudent to consider expansion in South east countries due to its small firm size.-Malaysia Australia.

• Consider expansion services such as spas and gyms this to increase the firm size.

Recommendations

• Prudent Healthcare clinic to consider expanding to Malaysia or Australia

• Ensure they comply with the government policies

• Set up an IT infrastructure and a support and maintenance team.

• Use of management strategy in planning organizing and controlling.

CONCLUSION

• Consider investing in Malaysia and Australia• Use of IT infrastructure will be of great

assistance in the business Our Conclusion is limited to this research

IN-STAR

THANK YOU