in the end, we believed in hope
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In the End, We Believed in Hope. The Heart of the Fringe Fandom . Who Are Fringe Fans? Although Fringe’s main network is FOX in the United States, Fringe is a very global show. - PowerPoint PPT PresentationTRANSCRIPT
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In the End,
We Believed in Hope
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The Heart of the Fringe Fandom
Who Are Fringe Fans?
• Although Fringe’s main network is FOX in the United States, Fringe is a very global show.
• During Twitter events coordinated by fans, Fringe related terms and hashtags trended worldwide and in many different individual countries.
• There are fans present here from Australia, UK, France, The United States, and even Russia.
• Fringe appeals to various age groups. For instance, fans at the Fringe Event represent teens, 20-somethings, 30-somethings and up.
• Fringe has something for everyone and appeals to men and women
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All Corners of the Internet
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The Power to Create• FRINGE inspires creativity in the fanbase, and
our passion is manifested in several forms.
Fan Fiction
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Fan Vidding
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Special Projects
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Real is a Matter of Perception
Why we love the show – it’s more than a T.V. show
It’s inspired people to live their dreams—to be better people– to build a better world.
It gives people hope that we can alter our destinies and the one person can make a big difference.
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Cortexifans Activated
• Fringe’s move to Thursday nights—one of the most competitive nights on television—resulted in a drastic ratings drop.
• Word came that the show would move to Friday nights—a night known as the “death slot”—where shows were sent before cancelation.
• Ken Tucker’s “Save This Show” article appeared in Entertainment Weekly.
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The Fringe Network• Started Rapid-fire events to celebrate
Fringe Premieres and Finales.
Eg: Trended #TheDayWeDied
• Started a “Twitter Force” which was comprised of fans that would ebgage other Twitter users to tell them that Fringe was returning or moving to Fridays.
• Promoted Fringe events with videos and graphics/icons.
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The Question Asked Around the World
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A Plan Set Into Motion• What started as a fan-project for Zoey M. became
something more. It ended up becoming an extraordinary journey for her and fellow Cortexifans around the world.
• Word about the #WhereIsPeterBishop video project was spread throughout Twitter, Tumblr, forums, and various FRINGE Facebook fan groups. The request was simple - fan picture submissions from as many different places/landmarks as possible, featuring the message, "Where Is Peter Bishop?"
• Over 500 photos from 37 countries were submitted.• Ari Margolis, even became involved by taking
#WIPB pictures of John Noble, Jasika Nicole and Joshua Jackson.
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John Noble
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The Tank
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Joshua Jackson
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Recognition:The “Blue Moon” Awards
• What started as a Facebook discussion among a small group of Fringe fans about their discontent with the lack of Emmy nominations for Fringe turned into a real action to send cast, crew, and producers awards and letters from fans.
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“Fringe Fans Acting at a Distance”
• What started as a Skype chat session turned into a more serious discussion about Fringe’s future.
• We were veterans of The Fringe Network’s Twitter Force, and wanted to pick up the torch and expand the social media reach of Fringe fans.
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Setting it into Motion
A Guide to Fringe Renewal Through the Advancement of Social Media was established, in order to overcome “Nielsen Invisibility.”
• Keep it positive toward networks and production.
• Interact with other fandoms in a respectful manner.
• Involve the fans in the creative and promotion process.
• Make the advertisers and sponsors aware that fans see their commercials and placement.
• Quantify our results with data and analysis.
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Television Transformation • The Television industry is changing. Social
Television is the buzz word among networks.• This is because of the emergence of people using
a “second scree” during TV show viewing.• Networks are investigating the benefits of
including the audience more in shaping the shows that they watch.
• “Fans believe they have power to influence business of TV. And they’re demonstrating that they DO have that power.” – Christy Tanner, TV Guide.
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Did We Save Both Universes?• This renewal was the result of love and dedication
from many different people. • Like a strong strand of DNA, various little things
had to line up and zip together in order to make the 13 episode pick-up a reality.
• There is no doubt that love expressed in a very vocal, positive and quantifiable manner, played a large part.
• FOX and Warner Brothers worked very hard to make a deal that worked for them as businesses.
• Folks in the media that believed in the show and fans helped a lot! (Love for Damian Holbrook and Marissa Roffman, especially.)
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We Used Our Hearts and Imaginations to Make a Better
World.