in the factory we make cosmetics, in the store we sell hope
TRANSCRIPT
‘In the factory we make cosmetics, in the store we sell hope.’
Branding’s not a game.
27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting
Page 1 of 4http://joshspear.com/item/you-took-my-name/
You Took My Name Wednesday, 04.13.11
You Took My Name is another great logo project– reminds me of the distorted identities projectwe saw, and of course Zev’s great logo destruction.
“We’re working on a series of paintings that strip famous logos back to their basic graphic forms.Creating pieces that we think are artworks in their own right. Recognise any?”
Art
Books
Design
Eco
Fashion
Food
Gadgetry
Life
Music
Press
Travel
Trends
Takashi Murakami:Gagosian LondonMatthew Moore: Micro vsMacroGotham GreensCicli Maestro CustomBicyclesIncase AudioAdvertising WithoutBordersFloating BenchArwey: FunctionalNotebooksValentin Ruhry: HelloWorldDear Photograph
SmarterBrandingBuild a betterbrand to draw yourcustomers closer.www.magneticdesign.…
Canvas Art PrintBuy customcanvas printsonline. Freedelivery to yourlocal store.www.HarveyNormanP…
Home PaintersQuotes1 Form, 2 Minutes& 3 Free Quotes.Save time &money withQuotify.www.Find-A-Painter.c…
COCA-COLA
• Nostalgic• Summer
• Free
27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting
Page 1 of 4http://joshspear.com/item/you-took-my-name/
You Took My Name Wednesday, 04.13.11
You Took My Name is another great logo project– reminds me of the distorted identities projectwe saw, and of course Zev’s great logo destruction.
“We’re working on a series of paintings that strip famous logos back to their basic graphic forms.Creating pieces that we think are artworks in their own right. Recognise any?”
Art
Books
Design
Eco
Fashion
Food
Gadgetry
Life
Music
Press
Travel
Trends
Takashi Murakami:Gagosian LondonMatthew Moore: Micro vsMacroGotham GreensCicli Maestro CustomBicyclesIncase AudioAdvertising WithoutBordersFloating BenchArwey: FunctionalNotebooksValentin Ruhry: HelloWorldDear Photograph
SmarterBrandingBuild a betterbrand to draw yourcustomers closer.www.magneticdesign.…
Canvas Art PrintBuy customcanvas printsonline. Freedelivery to yourlocal store.www.HarveyNormanP…
Home PaintersQuotes1 Form, 2 Minutes& 3 Free Quotes.Save time &money withQuotify.www.Find-A-Painter.c…
MASTERCARD
• Global• Safety
• Understanding
27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting
Page 2 of 4http://joshspear.com/item/you-took-my-name/
CreativeGraphic DesignOver 20 Yrs ExpCreatingSuccessfulDesigns & GreatResults. Call Us!www.creativeartroom.c…
LEVI’S
• Original• Honest• Tough
27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting
Page 2 of 4http://joshspear.com/item/you-took-my-name/
CreativeGraphic DesignOver 20 Yrs ExpCreatingSuccessfulDesigns & GreatResults. Call Us!www.creativeartroom.c…
CHUPA CHUPS
• Childhood• Silly
• Cheerful
27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting
Page 2 of 4http://joshspear.com/item/you-took-my-name/
CreativeGraphic DesignOver 20 Yrs ExpCreatingSuccessfulDesigns & GreatResults. Call Us!www.creativeartroom.c…
KODAK
• Click!• Quality• Bright
27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting
Page 3 of 4http://joshspear.com/item/you-took-my-name/
Tags: Art, Design, Logos
by Josh Spear Comments (0) Mail This del.icio.us Design (1665)
BURGER KING
• Hamburger• Tangible• Smokey
Brands mean business.
48%
Blind
49%
67%
Branded
23%
Blind
37%63%
49%21%
Branded
A brand is a promise of a unique experience.
Meaning from experience Meaning from advertisng
A soft dink A bank
Brands gone bad.
VIRGIN
• Fun• Spontaneous
• Sexy
MCDONALDS
• Family• Treat
• Wonderland
NOKIA
• Clean• European
• Leader
Brand beware.
APPLE
• Designed• Pleasing• Predatory
In a age where your competitor can match you
in every respect – price, proximity, package – your brand is the
modern form of patent.