5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

In Wonderland @ LACMAOnline, Social Media and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign

• Campus Circle worked on marketing INWONDERLAND: THE SURREALIST ADVENTURESOF WOMEN ARTISTS IN MEXICO AND THEUNITED STATES to college students and youngadults in Los Angeles. This report recaps our effortson multiple levels including:

• Online Marketing through CampusCircle.comBanner Ads, Newsletter Advertising, Online EditorialPostings, Sweepstakes Hosting and calendarlistings.

• Social Media - Campus Circle utilized its own socialmedia channels and its affiliates to promote the INWONDERLAND exhibition. We disseminatedoriginal content we produced for the exhibitionthrough our Facebook and Twitter pages along withvarious other efforts of outreach.

• Campus Circle - We utilized our free weeklynewspaper in L.A. as a marketing tool to promote theIN WONDERLAND exhibit.

Campaign stats fromCampus Circle’s outreach

Banner Advertising - 1,185,173 impressions, 628 clicks (Value = $11,851.73)Dedicated Email #1 - 28,000 sent, Page Views - 4,768, Total clicks - 845 clicks ($1,200.00)Dedicated Email #2 - 27,852 sent, Page Views - 3,371, Total clicks - 439 clicks ($1,200.00)

Newsletter Banner Ads - 12 weeks, 28,000 emails per week, 487 clicks ($2,400.00)Social Media Posts - Campus Circle channels: Facebook - 6,090; Twitter- 2,550; ($1,500.00)

Sweepstakes page #1 - 2,256 page views ($750.00)Sweepstakes page #2 - 1,400 page views ($750.00)

Calendar Listings - 207 page views • Online Editorial - 3,008 page viewsPrint Ads - 30k circ., 90k readership, 800 retail/40 schools, ($13,080.00)

Print Editorial - 30k circ., 90k readership, 800 retail/40 schools, ($1,650.00)

Total Banner Impressions - 1,185,173; Total Emails - 55,852;Total Page Views - 15,010; Total Clicks - 2,399;

Total Print Circulation - 180,000Total Value = $35,206.00

Banner Advertising• Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads ran throughout 95% of the site. Our monthly traffic currently averages 520,000page views and 140,000 unique visitors. The banner ads had a combined 1,185,173impressions and 628. The value of the banner ads was $11,851.73.

Dedicated Email Campaign• Campus Circle sent out a

dedicated email to promotethe IN WONDERLAND.

• The stats for the email wereas follows:

• Emails sent: 28,506• Total Clicks: 845• Value = $1,200.00

Dedicated Email Campaign• Campus Circle sent out a dedicated

email to promote the release ofDAMSELS IN DISTRESS. Since this wasa female driven film, CAMPUS CIRCLEpartnered with LACMA for an INWONDERLAND ticket giveaway.

• The stats for the email were as follows:• Emails sent: 27,852• Total Clicks: 439• Value = $1,200.00

Newsletter Advertising

• Banner advertising for INWONDERLAND appearedin our weekly emailnewsletter for 12 weeks.

• The Campus Circle weeklyemail newsletter reaches28,000 members per weekin the greater Los Angelesarea. The banner ads had487 combined clicks.

• The total value of the bannerads over 12 weeks was$3,600.00.

Newsletter Banner Stats

Calendar Listing

• Campus Circle listed INWONDERLAND exhibit in ouronline calendar. The listinggenerated 207 page views.

Campus Circle - Online Editorial #1

• Campus Circle created originalcontent for our website andnewspaper. The content was used asa marketing tool to promote the INWONDERLAND exhibition.

• To date, the article has been viewed3,008 times. It has been shared onfacebook 101 times.

• Campus Circle website trafficaverages:

• 519,000 page views/month• 140,000 unique visitors/month

In Wonderland Sweepstakes• The IN WONDERLAND

EXHIBIT sweepstakeshad 963 entries on ourwebsite. Thesweepstakes page wasviewed 2,256 times over atwo month period.

Sweepstakes Stats - Age

Sweepstakes Stats - Gender

Sweepstakes Stats - Ethnicity

Sweepstakes Stats - Status

Damsels In Distress/In WonderlandSweepstakes

• The film sweepstakes has 519entries on our website. Thesweepstakes page wasviewed 1,400 times to date.

• 40% of entrants were 18 to 34• 54% Female• 41% Caucasian• 17% Hispanic• 36% College• 37% Working Professional

Campus Circle - Social Media

Campus Circle utilized its ownand affiliate Social Mediachannels to promote the TimBurton exhibition. Wedisseminated original contentthrough our Facebook andTwitter pages along with variousother efforts of outreach. Thefollowing pictures recaps some ofour approach.Facebook Likes: 5,900Mt. High facebook Likes - 35,000Twitter followers: 2,290Total Value = $1,500.00

Campus Circle - Social Media 2

Campus Circle - Print Editorial

• Print Campaign

• Campus Circle ran an article on theexhibit in our publication.

• Campus Circle is a FREE alternativenewspaper distributed to 40 schoolsand over 500 retail outlets in thegreater Los Angeles area. In its 22thyear, Campus Circle covers film,music, events and L.A. culture.

• The value of the 1/2 page article is$825.00.

• Circulation: 30,000• Readership: 90,000

Print ads in Campus CircleSix full page 4 Color ads ran in our publication

(Value = $2,180.00/ad. Total Value = $13,080.00)