in140703 service support technologies 6.10.2016

IN140703 Service Support Technologies 6.10.2016

Pirita Ihamäki Phd. [email protected]

Satakunta University of Applied Sciences, Unit Rauma

mailto:[email protected]

Content• Virtual Reality – Presence and

Telepresensesence• Virtual Reality Definition• Vitual Prototyping• Component of a Virtual Prototype• 10 Key Sectors using Virtual Reality

Technologies• Top 5 Virtual Reality Gadgets of the

Future• Virtual Market Potential• Virtual Reality Applications• Workshop


Virtual Reality – Presence and Telepresesence

• The key to defining virtual reality in terms of human experience rather than technological hardware is the concept of presence.

• Presence can be thought of as the experience of one’s physical environment; does not refer to one’s surroundings as they exist in the physical world, but to the perception of those surroundings as mediated by both automatic and controlled mental processes (Gibson, 1979): ”Presence is defined as the sense of being in an environment.”

• The term “telepresence” can be used to describe the precedence of the latter experience in favor of the former; that is, telepresence is the extent to which one feels present in the mediated environment, rather than in the immediate physical environment. ”Telepresence is defined as the experience of presence in an environment by means of a communication medium”.


Virtual Reality Definition• Virtual Reality is electronic simulations of environments

experienced via head mounted eye goggles and wired clothing enabling the end user to interact in realistic three-dimensional situations. (Coates, 1992)

• Virtual Reality is an alternate world filled with computer-generated images that respond to human movements. These simulated environments are usually visited with the aid of an expensive data suit which features stereophonic video goggles and fiber-optic data gloves. (Greenbaum, 1992)


Virtual Reality Definition

• The terms virtual worlds, virtual cockpits, and virtual workstations were used to describe a specific project. In 1989, Jaron Lanier, CEO of VPL, coined the term virtual reality to bring all of the virtual projects under a single rubric. The term therefore typically refers to three-dimensional realities implemented with stereo viewing goggles and reality gloves. (Krueger, 1991, p. xiii)


Virtual Prototyping• “Virtual Prototyping (VP) is a relatively new technology

which involves the use of Virtual• Reality (VR) and other computer technologies to create

digital prototypes.” (Gowda et al. 1999)• “By virtual prototyping, we refer to the process of

simulating the user, the product, and their combined (physical) interaction in software through the different stages of product design, and the quantitative performance analysis of the product.” (Song et al. 1999)


Virtual Prototyping• “Virtual prototype, or a digital mock-up, is a

computer simulation of a physical product that can be presented, analyzed, and tested from concerned product life-cycle aspects such as design/engineering, manufacturing, service, and recycling as if on a really physical model. The construction and testing of a virtual prototype is called virtual prototyping (VP).” (Wang 2002)


Components of a Virtual Prototype


Component of a Virtual Prototype

• Perhaps various interrelated models are built to virtually present, analyze and test a product.

• The user interface serves as the integration component that coordinates the behavior of models and provides useful information for the system user.

• Depending on applications, a virtual prototype may only include a subset of these components.


10 Key sectors using virtual reality technologies

1. Sport

Sports broadcasters want to get fans as close as possible to the action. VR has the potential to offer the same viewpoint as the players. Bookmaker William Hill is developing a VR project called Get in the Race. Customers can bet on and experience a live horse race from the jockey’s perspective in a 3D virtual world. The William Hill head of innovation Crispin Nieboer reveals Get in the Race will work on Oculus Rift and Google Cardboard. “We use GPS data from trackers in the saddles to recreate the race as live using 3D graphics which are scaled to the real dimensions of the race track,” he says. “VR applications create the illusion that the user is an active participant in what is happening.”



NHL ice-hockey in the United States has run VR trials, streaming a live LA Kings versus San Jose Sharks game. Glamorgan Cricket Club is working with Avaya to offer fans a VR service, with a choice of more than 50 camera angles. Michael Temple at Glamorgan says: “These could include views from the crease or the umpire’s hat, even a player’s shirt. So if a spectator wanted to see what the view was like for the wicket keeper when a particular player was batting, they could tap on the camera angle and have a look.”https://www.youtube.com/watch?time_continue=8&v=cud-m7DbT6w


https://www.youtube.com/watch?time_continue=8&v=cud-m7DbT6w

https://www.youtube.com/watch?time_continue=8&v=cud-m7DbT6w


2. City Planning• Getting planning permission can be a nightmare. Digital consultancy

Wagstaffs is aiming to lubricate the planning process with VR. It has created a 3D digital model of central London called VUCITY. Planners, architects and developers can explore a project as if it were real. Jason Hawthorne, managing director of Wagstaffs, says: “It covers nearly 100 square kilometres of central London, from Earls Court to ExCeL up to Old Street and down to Battersea. By embedding real-time Transport for London camera feeds into our model, we are connecting with our city in a way we have never before. In terms of planning new buildings, using our city model we can overlay sight lines, transport links and sunlight paths to help planners understand proposals in context.”

• https://vimeo.com/142529386


https://vimeo.com/142529386

https://vimeo.com/142529386


3. Sub-sea• In the movie Avatar, soldiers operated bodies via remote control in order

to explore an inhospitable new world. The same logic is being used for underwater exploration. Underwater archaeologist Michel L’Hour used VR to explore the wreck of The Lune, a three-mast ship of the French royal fleet of Louis XIV. The wreck is 90m deep off Toulon. A simulation, created with Dassault Systèmes, allowed the team to “examine” the scene.

• The long-term goal is to create fully functional robot avatars, which can be controlled through VR as if the human was on location. The applications are huge. Sub-sea archaeologists estimate there are 200,000 sites off the coast of France to investigate and three million worldwide. The oil and gas sector as well as salvage already use remotely operated vehicles. VR will introduce a new level of awareness and control.



4. EngineeringAtkins uses Unity 3D, a design platform usually associated with games. Oculus Rift is the headset of choice with Google Cardboard as a cheap alternative when showing designs to clients. Mr Tissington adds: “Using VR with stakeholders to help them understand the design and its impact on them can save massive amounts in iterative design reviews. It could cut down 20 per cent of the time we spend checking and manually going through our designs one by one.”


Google Cardboard


5. Mental healthcareThe Royal College of Physicians has identified mental healthcare as the single biggest failing of the NHS. Any contribution by VR will be warmly welcomed. Plextek Consulting has been researching use cases of VR in mental health. Collette Johnson, medical business development manager at Plextek, says: “VR will help in niche situations where traditional therapy is a struggle for particular patients. It would also help with patients who want to be treated at home or by specialists, or are not located geographically nearby.”



6. AdvertisingEco-woodland holiday attraction Center Parcs used VR to show guests what to expect of its newest site in Woburn Forest, Bedfordshire. Marketing agency psLIVE created a VR experience to showcase the site. Michael Brown of psLIVE says: “Using Oculus Rift, we gave customers a 360-degree experience which transported them to the zip wire and high ropes course through footage filmed at the new Woburn Forest village. VR gave them a taste of what they could expect from a visit to Center Parcs in fun, enjoyable and tactile way.”

https://www.youtube.com/watch?v=FSfkE4emoBE






7. Executive meetingsVideo-conferencing is decade’s old. The move to VR is logical and ought to be a big leap forward. It will change the whole dynamic of board meetings. VR meetings will work in a different way entirely to 2D or real-world situations.



8. TourismIn the future, we can expect VR holidays, such as The Void theme park in Utah, where visitors become fighters in an alien war, running through a gigantic maze. There will be VR rollercoasters and VR-friendly hotels. The tourism industry is currently using VR for the more mundane purpose of showcasing real-world offerings. In January, Quantas airline launched a three-month trial with Samsung Gear VR to give the customers tours of lounges and cabins worldwide. Quantas also partnered with Australian Northern Territory tourism board to create VR experiences based on the state’s main attractions.https://www.youtube.com/watch?v=JGL8CC7n43g


https://www.youtube.com/watch?v=JGL8CC7n43g

https://www.youtube.com/watch?v=JGL8CC7n43g


9. SecurityIn this age of terror, security is a serious concern for all sorts of venues. VR gives architects, security planners and event managers a unique way to assess threats. Naturally, solid analysis needs accurate models, which is why national map-maker Ordnance Survey is in demand by VR companies.



10. Alternate livingJonathan Tustain, co-founder of Freefly VR, is producing escapist VR worlds to reduce stress. With partner Pixelwhipt, he developed DotCalm, a virtual bedroom set in a futuristic skyscraper. A hypnotic voice narrates soothing stories to draw the user into a dissociated state. DotCalm is viewable on Google Cardboard via YouTube. Mr Tustain says: “Most people hear virtual reality and think of fast-paced gaming, but VR offers something far more enticing and therapeutic. Our product is providing users with a sense of calm, peace and sensory tingles to reduce stress and induce sleep.” Virtual spas, rural retreats and other exotic locations are under development. Escapism will be a mainstay of virtual reality.


Top 5 Virtual Reality gadgets of the future

• https://www.youtube.com/watch?v=9yplHQhaVXU

https://www.youtube.com/watch?v=9yplHQhaVXU

https://www.youtube.com/watch?v=9yplHQhaVXU

Virtual Reality Market Potential• Getting users to experience VR technology firsthand, and

therefore truly understand its potential, remains a challenge, but the emergence of low-cost mobile VR solutions is helping.

• Even so, some industry participants strongly believe that anything requiring the user to wear a cumbersome device will ultimately fail. The stakes are high given the huge amount of money invested in the industry by some of the world’s biggest companies.

• Consequently, industry players continue fine-tuning their products so as not to muddy the water for all involved. Tractica believes that these efforts will bear fruit in the coming years, and that combined revenue for HMDs, VR accessories, and VR content will increase from $108.8 million in 2014 to $21.8 billion worldwide by 2020, with a compound annual growth rate (CAGR) of 142%.


Virtual Reality Market Potential

• This Tractica report provides a comprehensive analysis of the market dynamics, technology issues, and competitive landscape for consumer VR hardware and content.

• The report features global market forecasts for annual unit shipments and associated revenue during the period from 2014 through 2020, segmented by five world regions.

• HMDs is segmented into three product types: PC-based devices, console-based devices, and mobile VR headsets. VR accessories like gamepads and other VR-specific controllers, hand tracking devices, locomotion devices, and gaming vests and suits are also quantitatively analyzed.

• The content market is split into gaming, television, movies and music, social VR, tourism, and sports and fitness.


Virtual Reality ApplicationsTraining

Trainers, according to Kagan, will use virtual reality extensively.

"Whether training soldiers in a combat field or sales reps at the customer location, virtual reality provides the ability to enter the world to train and get better, without ever leaving your office," he said. "This would let every company be able to train every person, more often than ever. This would make every company more competitive."

Soldiers, for instance, would be able to train in a virtual middle eastern village or in a snowy, remote environment without leaving their American base.

Financial managers would be able to train using a virtual office environment, so they could practice good communication and leadership skills.


Virtual Reality ApplicationsLess business travel

Today, when most workers need to attend an important meeting -- whether it is in another corporate location or at a client's office -- they head to the airport, work their way through security and endure a plain ride, sometimes squeezed in that dreaded middle a seat.

Of course, some people use videoconferencing, but it is not widespread. The experience still isn't quite like being in the same room and sitting down face-to-face with colleagues or clients.

A virtual reality meeting could make it seem like a manager is in an actual face-to-face meeting when he or she is actually alone in the office.

"Will this replace business travel? Nope, but it will reduce business travel as long as companies use it well," said Kagan.


Virtual Reality Applications

Healthcare

Virtual reality has multiple applications for healthcare. One use, which is actually not brand new, is the use of VR in therapy. For example, psychiatrists at the University of Louisville use VR in cognitive behavior therapy to treat patients with the social anxieties or phobias of things like flying, public speaking, or heights. The controlled environment allows doctors to expose their patients to simulations and direct them to how to cope with how they are feeling.


Virtual Reality ApplicationsEntertainmentEntertainment will likely be one of the first and strongest examples of the change virtual reality will bring to the industry, and gaming is one of the most obvious uses. There are other apps, though, like Oculus Cinema, that allow users to watch a movie with a deserted movie theater all to themselves. The movie theater industry is, undoubtedly, stoked.

The loud music and throngs of rowdy fans aren't your cup of tea, keep an eye out for immersive VR concert experiences. Users can hover near Paul McCartney's piano on stage, or just near the speakers (minus the hearing loss) while he performs "Live and Let Die" in his VR app. Coldplay also released a similar VR experience at the end of 2014.

https://www.youtube.com/watch?v=cML814JD09g



Virtual Reality ApplicationsEducationTraining will be a major use for VR — there is potential for everyone from mechanics to surgeons. For younger students though, virtual reality in the classroom could mean virtual field trips, immersive games, and even uses for children with special needs.

In Ireland, a school in the town of Broughal used OpenSim to recreate Clonmacnoise, which is the ruins of an old monastery, surrounded by a cemetery. It took two weeks to build, but then using Oculus they were able to explore the site.


Virtual Reality ApplicationsMilitary and law enforcementRecently, the British government has the announcement that it would incorporate Oculus Rift into its training of trauma medics for battle. Other military uses are simulations that can help train how to concerned with IEDs — and simulations like those can can be repeated and mistakes learned from.

Pima County in Arizona uses a 300-degree one, 5-screen, setup to train officers on how to react in certain situations. The scenarios, which include a man with a gun, or woman with a knife and a child, can produce multiple outcomes depending on how the officer reacts.


Worshop


Group Work


• Divide for groups of 5 people.• Design Virtual Reality Application, which not

yet be exists, than describe and present your Virtual Reality service with others (Power Point, 5 slide).

• ”The flow of ideas from one field into another often takes curious and ambivalent paths”.

Thank you for your attention!

in140703 service support technologies 6.10.2016

Technology