inaugural address, part iv
TRANSCRIPT
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Pampers and UNICEF• Pears Foundation: Johnstone-Louis, Dolan• Consumer promotion with charitable impact– 1 pack = 1 vaccine– Maternal/neonatal tetanus– Based on identification between mothers
• Holiday season programme– Begun in Europe in 2006, global in 2008– By 2010, raised money for serum worldwide– Now working to defray delivery costs– Intend to eliminate disease by 2015
• Draws business from market share.
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Power and Consumption
• Unpaid reproductive work• Quantifiable as consumption• 80% of all consumer spending• Historically effective as political leverage• Key point: identity purchasing moves
millions to cause benefitting mothers• Other points of impact: threat of boycott
in garment industry.
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Consumption Gifts
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Why Would Business Do This?
• Make money• Build credibility with consumer base• Invest in future growth• Keep employees happy• Investors are increasingly female.
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Public Business
Goods and Services
Productive Service (Labor and Land)
Consumption
Wages, Interest, Profit