inbound bold talks: christopher penn
DESCRIPTION
"Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing. In 2012 and again in 2013, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing. Mr. Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s also the author of Marketing White Belt: Basics for the Digital Marketer. Learn more about him at ChristopherSPenn.com."TRANSCRIPT
#INBOUND13
AWAKEN YOUR SUPERHERO
How Social Can Save and Change Lives
Christopher S. Penn
Justice is balance
Criminals andheroes share acommon ground
No villains, no heroes
MeansMotiveOpportunity
#INBOUND2013
MEANS MOTIVE OPPORTUNITY
Name these superheroes?
Can read minds anywhere in the world
Can alter reality just by projecting his will
Flawless photographic memory and ability to learn instantly
Endless array of tools and gadgets
Name these superheroes?
Can read minds anywhere in the world
Can alter reality just by projecting his will
Flawless photographic memory and ability to learn instantly
Endless array of tools and gadgets
50 years ago your mobile phone’s capabilities were here
Our technology gives us super hero powers.
#INBOUND2013
MEANS MOTIVE OPPORTUNITY
Examples of Opportunities4
U-Shahidi Open Source Software
Be More Heroic School Tours
Finding a missing girl
Helping someone pay for college
Opportunity is waiting.
Heroes are born from darkness because we desperately need someone to light the way.
#INBOUND2013
MEANS MOTIVE OPPORTUNITY
The enemy is corruption.
The enemy is apathy.
The enemy is cynicism.
#INBOUND2013
MEANS MOTIVE OPPORTUNITY
Are you ready to awaken your superhero?
@cspennChristopher S. PennVP Marketing TechnologySHIFT CommunicationsSHIFTcomm.comChristopherSPenn.com