inbound bold talks: david rose
TRANSCRIPT
prosthetics
animism
enchanted objectsterminal world
Glass slabs and painted pixels
1
2
3
4
part 1: four futures
Microsoft
!
Advertising wants pixels
prosthetics
Superhuman selves
animism
enchanted objectsterminal world1
2
3
4
part 1: four futures
Sergey Brin & Diane von Furstenberg
superpower fantasy
Digital
!
Sergey Brin & Diane von Furstenberg
glasshole
prosthetics
animism
Social robots
enchanted objectsterminal world1
2
3
4
part 1: four futures
Are interfaces on the way to humanness?
Social robots
Reflecting emotion causes bonding
MIT Kismet
Childlike features accelerate this
Can Neoteny motivate healthier eating?
AUTOM
Category confusion is inevitable
prosthetics
animism
enchanted objects
Ordinary objects made extraordinary
terminal world1
2
3
4
part 1: four futures
Ambient Umbrella
these stories run in our cultural bloodstream The flying carpet that transports us
The bottomless purse that replenishes
The invisibility cloak that hides us from danger
The crystal ball that enables us to know the future
The horn or whistle that summons help
The super spyglass through which we can see anything
For example, narcissistic desire via a looking glass
Enchanted Objects are ordinary things, made extraordinary
Enchanted Objects are ordinary things, augmented, connected.
ENCHANTED OBJECTS
part 2: fiction to invention
The desire to know...
A single pixel browser
Orb
Fishing
Fishing
Fishing
Fishing
Pervasive is persuasive
Energy Joule encourages electric conservation with a realtime, in-home display
Public
is even more persuasive
Weasley’s clock
Google Latitude Doorbell
Proverbial Wallets (MIT)
This is what poor-adherence looks like... Each row is person, each column is a day. Red indicates a missed dose.
Control group=71% of doses taken
This is what adherence looks like with GlowCaps
Over 95% of doses taken over 6 months
V I T A L I T Y
Vitality addresses each of the root causes of non-adherence
soofa
IO Brush
MIT Media Lab
The Babolat Play Pure Drive sensor-packed racket and mobile device app
Frets simplify music-making
Guitar Hero
Reactive Ads
Wearable cameras automate life-logging
Life-logging
photos automatically captured 2x/min. sped up 300x
cambridge july 10th copenhagen june 27
Life-logging
Ditto finds brands and products in social photos, to reveal how people actually use products, and in what context.
ditto.us.com
Already has data on most CPG brands, Restaurant, Sports, & Fashion brands
But 85% of these photos are missed
NO SEARCHABLE TEXTJack Daniels Whiskey
NO SEARCHABLE TEXTMonster
NO SEARCHABLE TEXTBand Aid/Hello Kitty
ditto.us.com
z socialization
gamification
connection
personalization
storyification
ladder of enchantment
product
service
experience
Amazon Trash Can
part iii: the design of enchantment
Amazon Trash Can
part iv: enchanted systems
Reactive Ads
dominating balanced
Enchanted objects will make interfaces tangible, haptic, incidental, embedded, expressive & humanistic.
@DavidRose
streamditto.com