INBOUND MARKETING IS THE ANSWER

WHAT WEBSITES USED TO BE

ONLINE BROCHURE LOCATIONS

CONTACT INFORMATIONALL ABOUT YOU

WHAT WEBSITES SHOULD BE

USER CENTRIC• Lead Generation • User Experience

• Data Analysis • Valuable Content• SEO & KTR • Flexible

OLD/MARKETER CENTRICLEAD GENERATION

• Cold Calling • Cold Emails (SPAM) • Interruptive Ads • Marketer-Centric

NEW/CUSTOMER CENTRICLEAD GENERATION

• SEO • Valuable Content • Attraction • Customer-Centric

PERSONAS • Semi-fictional • Represents your ideal customer • Identifies watering holes • Identifies pain points• Provides insight and direction

MAKE CONTENT THEY LOVE

SOCIAL MEDIA: A MUST HAVE

CONNECT WITH YOUR AUDIENCE AND DRIVE TRAFFIC TO YOUR WEBSITE

CRM• Define lifecycle stage • Manage your pipeline • Share goals with sales team• SMARKETING

Creating Promoters & Evangelists

• ENEWSLETTERS• COMMUNITY ENGAGEMENT• CUSTOMER NOURISHMENT• VALIDATION & ENGAGEMENT

TRACKING & ANALYZING TRENDING DATA MANAGING EACH STEP OF THE INBOUND METHODOLOGY

COMBINING MULTIPLE TOOLS INTO ONE

FOUR STEPS TO START USINGINBOUND MARKETING 1. Define your ideal customer.2. Define a strategy for creating high quality content to generate traffic and convert visitors into leads.3. Maintain a website that focuses on user experience, always ensuring there is a way for the user to move forward in their buyer’s journey.

4. Set benchmarks for success and track your metrics, making adjustments as needed.

WANT THE TOOLS TO START USING THE INBOUND METHODOLOGY?

LEIGHTONINTERACTIVE.COM

SEE HOW YOU CAN IMPROVE YOUR ONLINE PRESENCE FOR FREE

Data4Designs.com

• COMPETITOR COMPARISON • HEAT MAPS • USER RECORDINGS

• OVERALL WEBSITE PERFORMANCE

2:00 – 2:45 PM Breakout Session

PSIGEN Software Inc. Breakout Room: Delta 360 Club“Eliminate Data Entry – with Document Scanning, Data Capture and Extraction”Chad Seefeld, VAR Business Development Manager

MARCH NETWORKS Breakout Room: Guest Locker Room“Security is Just the Start with Intelligent Video”Net Payne, Chief Sales & Marketing Officer

FORTINET Breakout Room: Main Field“Stay Ahead of Threats with Advanced Security Protection”John Gleason, Systems Engineer

SINGLEWIRE Breakout Room: Interview Room“When Seconds Count: IP Paging and Emergency Notification”Pat Scheckel, Senior Vice President of Marketing