introduccion a marketing inbound - altura interactive
DESCRIPTION
Mi presentacion para el grupo Magma de estudiantes de la FCAS de la Universidad Veracruzana acerca de Marketing de Contenido, manejo de Social Pagado, SEO, RP Digital, y mucho mas!TRANSCRIPT
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ALTURA INTERACTIVESpanish digital marketing
Estrategias deMarketing Inbound
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Hola! My name is Zeph Snapp
@ZephSnapp
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ALTURA INTERACTIVESpanish digital marketing
SEO, SOCIAL & PAID SEARCH
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StateofSearch
SearchFest
SMX Advanced
MozCon.
.
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Inbound Marketing
Podcast Boca a boca
Compartir documentos
Foros
Noticias/Media/RP
Infografías
Artículos
Redes Sociales
Correo
SEOWebinarsListas
Blogs
Comentarios
Videos
Social Bookmarking
Virtual open houses
Enlaces de referencia
Type-In Traffic
Sitios QA
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Generación de tráfico
TOFUMOFU
BOFU
Clientes
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SEO TÉCNICOSearch Engine Optimization
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Diseño webObjetivos y personas
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OptimizaciónRelevancia y autoridad
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OptimizaciónRelevancia y autoridad
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Intención del buscador
Título de la páginaURLDescripciones
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Intención del buscadorMetadatos
AtractivosCortosOptimizados
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Intención del buscadorMetadatos
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Intención del buscadorContenido
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Intención del buscadorContenido
Texto, enlaces, imágenes
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Intención del buscadorURL
Incorrectohttp://alturainteractive.com/es/c&#amo-
optimizar_tu_blog_para_seo_10_puntos_que_garantizan_una_correcta_optimizacion
Correctohttp://alturainteractive.com/es/guia-seo-
blogs
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Keyword Research
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HerramientasPlanificador de palabras clave
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HerramientasÜbersuggest
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HerramientasGoogle Instant
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HerramientasGoogle trends
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CONTENIDOMedios Digitales
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Marketing de Contenido
Estrategia del momento
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¡Enfócate!
Blog PostVideosPresentaciones Infografías
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Creando el contenido
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Blog post
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Buzzsumo
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Imágenes
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Canva
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Víd
eos
Vid
eom
ar
keting Videos
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VideosTutoriales y experiencia de cliente
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HerramientasVideos
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Webinar/Hangout
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Contenido Interactivo
Data Sets for Content Marketing in Spanishhttp://alturainteractive.com/data-for-content-marketing-in-spanish/
Herramientas para visualización de datoshttp://alturainteractive.com/es/recursos-visualizacion-datos/
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HerramientasContenido interactivo
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RRPP EN MEDIOS DIGITALES
Medios Digitales
Relaciones públicas SEO
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Prospecting
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Link Prospector
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Outreach
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Outreach
Correoelectrónico
Redes sociales
Formulario decontacto
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HerramientasBuzzStream
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HerramientasNudo.io
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Template
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Email marketing
Retorno de inversión de alrededor de 4,300% (Direct Marketing Association)
80% de las personas han recibido correos sobre marketing
60% de las personas se suscriben a listas de email por ofertas y descuentos
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HerramientasMailchimp
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SOCIAL MEDIAMedios Digitales
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Posicionamiento de marca
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Interacciones
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Genera «Top of mind»
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Creador de contenidos
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Atención al cliente
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Paid SocialFacebook
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HerramientasFacebook
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Paid SocialTwitter
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HerramientasTwitter
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Followerwonk
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Google+
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PUBLICIDAD PAGADA
Medios Digitales
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PPC o CPCPago por clic / Costo por clic
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¿Dónde lo puedes ver?Buscadores
Adw
ords
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¿Dónde lo puedes ver?Sitios web
Dis
play
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¿Cómo Funciona?
Fijar Objetivos
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Palabras Clave
Adwords
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Adwords
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1. Tema del Sitio2. Comportamiento
del usuario
Display
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DisplayTemática del sitio
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Remarketing
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DisplayComportamiento del usuario
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HerramientasGoogle AdWords
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HerramientasBingAds
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HerramientasSemRush
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Video
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¿Dónde lo puedes ver?In-stream
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¿Dónde lo puedes ver?In-display
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HerramientasYoutube Analytics
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LANDING PAGESPáginas de Aterrizaje
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Objetivo: conversiones
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¿Qué debe tener?
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Errores comunes
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Errores comunes
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PruebalaA/B Testing
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¿Cómo medir el éxito?Con un poco de estadística
N= Visitas en un promedio de tiempoZ=Nivel de confianzaP= Probabilidad de éxito o proporción esperadaQ= Probabilidad de fracasoD= Error máximo admisible
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Evalua tu landing pageEncuestas
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Evalua tu landing pageChat en vivo
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Evalua tu landing pageHeatmaps
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HerramientasOptimizely
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HerramientasCrazyegg
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DatosGoogle Analytics
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HerramientasGoogle Analytics
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SEO LOCALBONUS:
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Intención Local
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Directorios
Google+ Local, Yelp, Bing Places, Sección Amarilla (similares), Yahoo! Local
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Requisitos
Tener un negocio con nombre
Número de teléfono
Dirección postal
Atender a los clientes de manera física
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Gracias
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HTTP://ALTURAINTERACTIVE.COM/ES/BLOG
@ALTINT
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Créditos1. http://thebigcatblog.tumblr.com/post/2331255624/a-sumatran-tiger-faces-a-camera-
trap-head-on-in2. http://sketch-marketing.blogspot.mx/3. http://cdn.dogomedia.com/system/ckeditor_assets/pictures/
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4. http://www.lacuarta.com/noticias/mascotas/2014/08/528-172336-9-fotos-aprende-con-estos-animales-como-sacar-la-mejor-selfie.shtmln
5. http://www.buendiario.com/tag/tierno/page/10/6. http://2.bp.blogspot.com/-QGziR4nvX-M/UPVAglgc0jI/AAAAAAAAKVU/AcNsmPrJDvM/
s1600/That%27s+my+ball.jpg7. http://www-tc.pbs.org/wnet/nature/files/2013/05/tigers2.png8. http://laponzona.com/uploads/octubre/tumblr_lp3jr3KZeQ1qd4q01o1_500_large.jpg9. http://img1.noticias24.com/1212/animales/23.jpg10. http://fc03.deviantart.net/fs70/f/2010/010/0/c/Baby_Tiger_Hug_by_kennuhisaki.png
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Créditos11. http://media-cache-ak0.pinimg.com/736x/2b/db/
89/2bdb897e1131fc7c4d86cdcadba82b81.jpg12. http://www.fotos-top.com/items/leones-cachorros-18475.jpg13. http://babyanimalz.com/blog/wp-content/uploads/2010/03/baby-tiger-pounce-
450x300.jpg14. http://2.bp.blogspot.com/-m6YA1nQY_Mw/UHyvLFRsU_I/AAAAAAADBVg/
cEgBDgX63vs/s1600/gabormiklosszoke04.jpg15. http://images.forwallpaper.com/files/images/a/a05e/a05ea615/242322/wild-
cats-tigers-cub-kitten-tiger-baby-mom-snow-winter-walk-wool-fur-color-stripes.jpg
16. http://khongthe.com/wallpapers/abstract/tiger-a-woman-252203.jpg17. http://i.telegraph.co.uk/multimedia/archive/01775/Amur-Tiger_1775801c.jpg18. http://intlimg.demandmedia.com/DM-Resize/cdn-write.demandstudios.com/
upload//image/12/6D/824311D7-908A-4754-9F00-C14DB5826D12/824311D7-908A-4754-9F00-C14DB5826D12.JPG?w=600&h=600&matte=1
19. http://31.media.tumblr.com/tumblr_m4pbaj4EBR1rvzvq4o1_500.jpg20. http://blog.clicktale.com/2014/05/28/are-you-answering-these-4-questions-to-
maximize-web-conversion/