inbound marketing-presentation-anyssa-carrutherspp
DESCRIPTION
We all need to understand our clients, how they purchase, how they will buy again. We look here at what it takes to build the perfect customer lifecycle. For more info you can also visit www.infusionsoft.meTRANSCRIPT
Please follow each other on twitter:Please use your smart phones#thinktank
Thanks! @anyssac
Creating Your Perfect Customer Lifecycle and connecting with your
list!
Marketing used to be simple.
Now – Not so much...
Traffic Attraction Strategies
Lead Capture and Nurture Strategies
Growth cycle on sales funnel
Customer Life Cycle
Mapping out an email marketing and lead capture strategy.
© Brian Solis & JESS3
The good news and bad news
A little too simple
• Marketing and sales were mostly PUSH
• Almost no sales and marketing data
• Very few tools or systems
• Physical collateral and packaging were expensive
Even the right tools can screw you and waste
your time.
From Bosco's Presentation during social media week I pulled his list. You can find it on Slideshare.com
Content Distribuition Funnel..
Presentation slides
Blog Networks
Ads, Paid – trade JV
Podcast Networks
Press Releases
Forums/ Groups
Email Marketing
Social Bookmarks
Social Platforms
Social Networking
Article Directories
Video Networks
Typical Customer Lifecycle
1. Generate interest
2. Sell to hot leads
3. Get new customers
4. Sigh in relief
5. START OVER
Gaps in the Funnel
2. Lost leads
1. Lost traffic
3. Lost customers
Focusing on tactics while ignoring strategy leads to holes in your
funnel.
Tools + Tactics - Strategy =
Be clear about your planto make every move
count
How are you tracking it?
Are your sales and marketing talking to each other to find out what is effective?
DO YOU HAVE A SYSTEM AND A PLAN
When you need to get somewhere.. isn't it better to have a map?
Example – Financial Planner
Traffic Attraction Strategies
• Content is king (blog posts, videos, etc.)
• Social media• Online Marketing (PPC, SEO)• Referrals, Partners
Lead Capture Strategies• Opt-in for free report, video, premium content,
etc.• Request a quote, get a demo, free trial• Offers, coupons, contests• Attend live event, webinar, teleseminar
Lead Nurture Strategies• Create custom campaigns for hot, warm
and cold leads• Personalization is key• Make every message relevant, useful
Lead Nurture Strategies• Create custom campaigns for hot, warm
and cold leads• Personalization is key• Make every message relevant, useful
Sales Conversion Strategies
• Automate sales stage communications• Proactively handle objections• Provide supporting evidence
Wowing Customer Strategies
• Welcome customers (make it personal & relevant)
• Be systematic about quality delivery• Measure satisfaction and take action
Upsell Strategies
• Upsell or cross sell later in the relationship• Offer upsell products during checkout
Referral Strategies
• Ask for referrals – and track them• Partners, customers, networking• Testimonials and social promotion
Example M.A.P.
Map your PCL
1. Visit us at www.thecommunicationstudio.ca -we will give you a free template
-access to these slides as well as a
-free WEBINAR on growing your business.
1. Write down your key tactics and workflow across the entire life cycle
2. Identify the key holes and opportunities in your customer lifecycle.
3. Don’t get bogged down with tactics that don’t drive strategy
The Perfect Customer Lifecycle
Please follow each other on twitter:Please use your smart phones#thinktank
Thanks! @anyssac