inbound marketing wallstream.eu omnichannel
TRANSCRIPT
![Page 1: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/1.jpg)
WALLSTREAM INBOUND MARKETING THE OMNICHANNEL FLOW
![Page 2: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/2.jpg)
GOALS OF CAMPAIGN
/ INSPIRE THESE target groups
/ EXPLAIN Possibilities OF SMART Signage
/ REACH & convince DEcision MAKERS
/ REACH “SMART SIGNAGE” RETAIL TARGET GROUPS
/ BUILD RELEVANT DATABASE & INTERACTION
![Page 3: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/3.jpg)
INBOUND MARKETING FLOW
![Page 4: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/4.jpg)
CAMPAIGN TOPIC & content FLOW
CONTACT CONTENT TYPE CONTENT TITLE
1
2
3
4
5
FREE GUIDE
E-MAIL 1
E-MAIL 2
MAIL 3 + CASE
MAIL 4
THE DEFINITIVE OMNICHANNEL GUIDE
4 reasons why digital signage displays ...
A DIGITAL SCREEN IN YOUR SHOP ...
CASE STUDY HUNKEMOLLER
Q & A about digital SIGNAGE
DATE
x
x +14
X + 28
x + 42
X + 56
TOPIC : OMNICHANNEL
![Page 5: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/5.jpg)
1
![Page 6: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/6.jpg)
1. E-MAIL MARKETING / WHO IS WHO IN MARKETING DATABASE
direct CONTACT
DOWNLOAD GUIDE / LANDING PAGE
+/- 2500 CONTACTS - 12 BATCHES - FR & NL MAILS
![Page 7: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/7.jpg)
2. SOcial Media ADS / LINKEDIN, TWITTER & FACEBOOK
DOWNLOAD GUIDE / LANDING PAGE
DOWNLOAD GUIDE / LANDING PAGE
![Page 8: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/8.jpg)
2
![Page 9: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/9.jpg)
LANDING PAGE / DATA CAPTURING
HUBSPOT DATA CAPTURING
FORM : NAME, SURNAME, E-MAIL, FUNCTION, VERTICAL
![Page 10: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/10.jpg)
FIRST DATA RESULTS ON LANDING PAGE SUBSCRIPTIONRESULTS FROM MAY 08 TILL MAY 27
127 FORM SUBSCRIPTIONS, some RANDOM names :
DOMINIQUE DE PAUl : DIRECTOR BUSINESS TRANSFORMATION AT MOBISTAR
ALVIN HUISMAN : CRM Omni-channel Manager at Delhaize Group
Martine Rysman : Head of Media Processing at BNP Paribas Fortis
MARK LENS : CEO AT EuroSys
STEFAN CALLEBAUT : Business Analyst eCommerce AT VERITAS
TAMARA DAUMERIE : CRM & Digital Communication Manager at Van den Borre
...
![Page 11: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/11.jpg)
3
![Page 12: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/12.jpg)
WORKFLOWAUTOMATICally GENERATED MAILINGS
direct CONTACT
READ ARTICLE
example : first follow-up mail
![Page 13: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/13.jpg)
FIRST DATA RESULTS MAIL ONEFLOW STARTED ON MAY 27
![Page 14: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/14.jpg)
VISUAL FLOW EXAMPLE : BAPTISPTE VAN OUTRYVE : Director PR & Corporate Communication at Carrefour Belgium
![Page 15: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/15.jpg)
LEAD SCORINGPOINTS GIVEN FOR EVERY ACTIONto become a HOT LEAD
![Page 16: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/16.jpg)
LEAD SCORINGPOINTS GIVEN FOR EVERY ACTIONto become a HOT LEAD
![Page 17: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/17.jpg)
4
![Page 18: InBound Marketing wallstream.eu OmniChannel](https://reader034.vdocument.in/reader034/viewer/2022042706/589d81ab1a28ab69538b6e33/html5/thumbnails/18.jpg)
NEW RELEVANT WORKFLOWS TO DATABASE
AUTOMATIC TARGETTED NEWSLETTERS
REPEAT & OPTIMIZE