inbound marketing - your low cost high yield alternative - sevenatoms

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Inbound marketing is a great way for small and medium sized business

to be competitive

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Inbound Marketing

Your Low Cost/High Yield Alternative



Are you a small to medium sized

business that is finding it difficult to

compete against larger competitors? If

you are, then you are probably looking

for ways that you can gain an edge

without spending a lot. One of the best

ways to do this is by using inbound

marketing. Dollar for dollar, it is one of

the most efficient ways in which your

company and bring in new business.

Inbound Marketing


Inbound Marketing allows you to connect with prospects in a natural,

unobtrusive way. It relies on attracting customers through education and

openness instead of through disruptive, self-serving marketing techniques.

Done right, it lets you combine all of your online marketing channels into a

cohesive, well-oiled machine that generates more leads with less effort.

There are four main areas under Inbound Marketing:

• Getting found by ensuring your visibility across multiple online channels

• Converting visitors into leads

• Closing business by nurturing leads into customers

• Analyzing results to improve decision making and ROI

Inbound Marketing


If you happen to not be familiar with this bit of marketing lingo, don’t worry, we

will explain it to you. Inbound marketing is essentially any marketing that you are

not paying for the ad campaign itself. If you are paying to have the

advertisements distributed over a particular length of time, then it is not inbound

marketing. In the past, inbound marketing consisted of word-of-mouth, news

reports on a product or service, and non-paid endorsements. Today it consists of

social media, blogging, email, online video, infographs, forums, and just about any

other way content is distributed digitally.

What Exactly is Inbound Marketing?


When content is distributed digitally, there is typically no extra cost to other than

to have the content created. With fewer hoops to jump through and not nearly as

many expenses, inbound marketing strategy becomes less expensive than

traditional (outbound) marketing. In fact, according to HubSpot, inbound

marketing costs 61% less per lead than traditional marketing.

Another factor that makes inbound marketing more cost effective is that it doesn’t

have a pre-defined lifespan. If you post a video on YouTube, it will live there

indefinitely. This means that content you made years ago can still be bringing you

leads.

If you haven’t started developing your inbound marketing already, then you

should certainly be looking into it.

How is it Cost Effective?

http://www.sevenatoms.com/inbound-marketing-services/


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www.sevenatoms.com

If you need help, then call on the experts at

SevenAtoms to help grow your inbound marketing

channels. Contact us at [email protected] or

call 415. 513.0435 for a free consultation

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Twitter – https://twitter.com/sevenatomsbuzz

LinkedIn - www.linkedin.com/company/SevenAtoms

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inbound marketing - your low cost high yield alternative - sevenatoms

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