inbound marketing: your secrets to success. · inbound marketing: your secrets to success. kieran...
TRANSCRIPT
![Page 1: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/1.jpg)
INBOUND MARKETING: Your Secrets to Success.
Kieran Flanagan, Marketing Director (EMEA) @ HubSpot@searchbrat [email protected]
![Page 2: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/2.jpg)
Kieran Flanagan@searchbrat“Highly motivated
marketing geek high
on data crack.”
![Page 3: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/3.jpg)
Our Inbound Marketing Methodology
Source - http://www.hubspot.com/products/inbound-marketing/
![Page 4: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/4.jpg)
for how your customers
buy today
![Page 5: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/5.jpg)
Have a Need
65% Europeans
88% UK B2B
![Page 6: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/6.jpg)
Research Options
Research Options
![Page 7: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/7.jpg)
TrustNetworks
![Page 8: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/8.jpg)
They like to educate themselves
rather than speak with a sales person
60% of the sales
cycle is over – before
a buyer talks to your
salesperson.
Corporate Executive Board: bit.ly/zub217
![Page 9: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/9.jpg)
Convert
![Page 10: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/10.jpg)
Retain Customers
Retain
![Page 11: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/11.jpg)
Your consumer has changed,
They are in control.
![Page 12: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/12.jpg)
Don’t Interrupt
![Page 13: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/13.jpg)
Be What’s Consumed
![Page 14: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/14.jpg)
Inbound Marketing
is the art of
creating persona
driven marketing
across your entire
funnel.
@Searchbrat
![Page 15: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/15.jpg)
How You Can be
Successful with
Inbound Marketing.
![Page 16: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/16.jpg)
1BUYER
PERSONAS
KNOW YOUR BUYER
PERSONAS11 Be Relevant
![Page 17: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/17.jpg)
of European marketers are
focused on reaching the right
audience, and converting them
into leads.
23%
of European marketers
are focused on reaching
the right audience, and
converting them into
leads.
23%
Resource: http://offers.hubspot.com/2013-state-of-inbound-marketing-europe
![Page 18: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/18.jpg)
@CMIContent
“54% of b2b
marketers are
going to increase
their spend on
content marketing
this year.”
![Page 19: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/19.jpg)
MARKETING MARY• Professional marketer (VP, Director, Manager)
• Mid-sized company (25-200 employees)
• Small marketing team (1-5 people)
• BComm (DIT), MBA (Smurftt)
• 42, Married, 2 Kids (10 and 6)
Goals:
• Support sales with collateral and leads
• Manage company communications
• Build awareness
Challenges:
• Too much to do
• Not sure how to get there
• Marketing tool and channel mess
Loves HubSpot because:
• Easy to use tools that make her life easier
• Learn inbound marketing best practices
• Easier reporting to sales and CEO
![Page 20: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/20.jpg)
Researching Your Personas:Know What To Ask.
1
![Page 21: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/21.jpg)
Persona Profile Checklist
![Page 22: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/22.jpg)
Researching Your Personas:Know Who To Ask.
2
![Page 23: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/23.jpg)
Research your
customers
![Page 24: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/24.jpg)
Listen on
Social Media
Segment Your Lists
![Page 25: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/25.jpg)
Use Lead
Intelligence
![Page 26: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/26.jpg)
Form fields
Woah!
Wow!
Cool!
Good to know! Yes!
Awesome!
Great!
![Page 27: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/27.jpg)
Talk to sales The biggest
problem our
prospects have
is…
![Page 28: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/28.jpg)
3Create
Marketing Assets
Create a Content Machine22Create a Content Machine
![Page 29: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/29.jpg)
@TheSalesLion
Great content is the
best sales tool in
the world.
![Page 30: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/30.jpg)
“It’s easy for HubSpot to talk about content. They have lot’s of resources.”
![Page 31: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/31.jpg)
Close
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
2006 2007 2008 2009 2010 2011 2012
TRAFFIC TO HUBSPOT.COM
We started here
![Page 32: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/32.jpg)
Close
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
2006 2007 2008 2009 2010 2011 2012
TRAFFIC TO HUBSPOT.COM
Don’t give up
(Persistent & Consistent)
![Page 33: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/33.jpg)
Close
Recycle
Curated
Created
CoMarket
Resources
Required
Expected Results
YOUR CONTENT TYPES
![Page 34: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/34.jpg)
Close
Recycle
Curated
Created
CoMarket
Resources
Required
Expected Results
YOUR CONTENT TYPES
![Page 35: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/35.jpg)
Close
Curating Industry
News
![Page 36: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/36.jpg)
Close
Curating Industry
News
![Page 37: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/37.jpg)
Close
Recycle
Curated
Created
CoMarket
Resources
Required
Expected Results
YOUR CONTENT TYPES
![Page 38: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/38.jpg)
Close
NewsJacking
![Page 39: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/39.jpg)
Close
Data Driven
Content
![Page 40: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/40.jpg)
Close
Data Driven
Content
![Page 41: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/41.jpg)
Close
Interactive Tools
![Page 42: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/42.jpg)
Close
Recycle
Curated
Created
CoMarket
Resources
Required
Expected Results
YOUR CONTENT TYPES
![Page 43: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/43.jpg)
Close
![Page 44: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/44.jpg)
Blog & eBooks Tools Photos Videos & Podcasts Presentations
RECYLCE IN LOTS
OF FORMATS
![Page 45: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/45.jpg)
Close
Recycle
Curated
Created
CoMarket
Resources
Required
Expected Results
YOUR CONTENT TYPES
![Page 46: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/46.jpg)
Close
Think
Partnerships
![Page 47: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/47.jpg)
THINK LIKE A PUBLISHING COMPANY.
![Page 48: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/48.jpg)
Great content teams suck in
valuable information
Great content teams suck in
valuable information
![Page 49: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/49.jpg)
ASSETS MEAN YOU OWN YOUR MARKETING
Vs
70%of our blog
leads are from
OLD articles
![Page 50: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/50.jpg)
3Create
Marketing Assets
Create a Content Machine23
Context to Personalise your
Funnel3USE CONTEXT
TO PERSONALISE
![Page 51: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/51.jpg)
PERSONALISE YOUR MARKETING
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
Enterprise Erin Owner Ollie
![Page 52: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/52.jpg)
ATTRACT QUALIFIED VISITS
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
![Page 53: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/53.jpg)
CONTEXT TO PERSONALISE
DelightI’m a leadI’m a new
visitor
![Page 54: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/54.jpg)
CONVERTS INTO QUALIFIED LEADS
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
![Page 55: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/55.jpg)
CONTEXT TO SEGMENT
DelightI love this
topic
Easily send follow up offer
to all people who download
this content
![Page 56: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/56.jpg)
CLOSES ACTUAL SALES
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
![Page 57: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/57.jpg)
CONTEXT TO SELL MORE
DelightI am ready
to be called
![Page 58: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/58.jpg)
DELIGHTS YOUR CUSTOMERS
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
![Page 59: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/59.jpg)
CONTEXT TO DELIGHT CUSTOMERS
I’m already
a customer
![Page 60: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/60.jpg)
4MEASURE LIKE
a BOSSAct like a Sales
team4Act like a Sales
team4
![Page 61: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/61.jpg)
Align Your Marketing & Sales
€
Demo
€
Trial
€
Contact
Sales
€
IMA
![Page 62: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/62.jpg)
Measure daily, Evolve Fast
![Page 63: INBOUND MARKETING: Your Secrets to Success. · INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot ... Successful with Inbound Marketing](https://reader030.vdocument.in/reader030/viewer/2022041015/5ec7155ff17d3575a27ac237/html5/thumbnails/63.jpg)
Questions ?