Inconvenient  Laws  of  Physics  and  the  Mobile  Experience  

John  Schmidt  John.Schmidt@Inven1ngMostly.com  

What  is  to  be  done?  Don’t:  ✘  wait  for  it  to  get  magically  be>er  ✘  bet  on  a  Star  Trek-­‐esque,  deus  ex  machina,  resolu1on  

Do:  ✔  consider  the  weight  of  every  element  and  opera1on  you’re  trying  to  move/

execute  over  the  air  ✔  try  to  measure  ping,  upload  and  download  speeds,  not  just  at  launch,  but  

throughout  the  experience,  and  look  for  ways  to  op1mize  and  react  based  upon  changes  in  the  quality  of  connec1on  

✔  carefully  consider  buffering,  caching  and  pre-­‐loading,  when  possible  

Thanks!  John  Schmidt,  InvenAng  Mostly  LLC  John.schmidt@invenAngmostly.com