M A R K E T I N G C A M P A I G N S 2 0 1 5

Increase visibility with HotelREZ®niche rate programmes

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CONFIDENTIAL - THIS INFORMATION IS FOR HOTELREZ MEMBER HOTELS ONLY

Each month HotelREZ Hotels & Resorts features its member hotels in a variety of niche marketing campaigns and promotes the HO chain

code to thousands of agencies world-wide, generating to its hotel members million of pounds of incremental revenue and thousands of

additional room reservations.

In 2014 we had a remarkable 29% increase in revenue from our niche marketing programmes: this is the result of several promotions

HotelREZ carried out during its 10th year anniversary. The Great Sale rate (S1S) generated most of the bookings, representing 40.45% of

the total number of reservations.

This important increase in revenue generated by niche rates, is due to a re-focus of HotelREZ’s marketing strategies & promotional efforts

through our regular marketing campaigns, preferred partners, PR, advertising and social media.

MarketingCampaigns 2015

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CONFIDENTIAL - THIS INFORMATION IS FOR HOTELREZ MEMBER HOTELS ONLY

How our niche rate programmes will increase your bookings and visibility

Preferred Partners

Niche rates are constantly promoted to our preferred partners including BSI Capita, Uvet Amex, ehotel.de, WIN, BCD Travel, Virgin, Win Travel Network, HRG and Priceline.com, to name a

few, through face to face visits, targeted email communications and point of sale advertising. HotelREZ promotes the chain code HO, as well as individual rates and hotels.

See example

Meta search

Your hotel will benefit from inclusion in campaigns with our meta search partners, such as RoomKey, Wego.com, TripAdvisor (via TripConnect), reaching guests worldwide and driving more

direct business to your hotel.

See example

Monthly newsletters to over 25,000 travel agents globally

We feature niche marketing rates, collections and special offers from our member hotels in our monthly newsletters sent to over 15,000 travel agents globally. An Italian version is sent

as well to over 13,000 Italian travel agents contacts.

See example

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CONFIDENTIAL - THIS INFORMATION IS FOR HOTELREZ MEMBER HOTELS ONLY

Consumer Blog (blog.hotelrez.co.uk)

Niche rates collections are promoted on the HotelREZ Hotels & Resorts blog, which has articles featuring individual hotels in niche collections and monthly newsletters to our subscribers.

See example

Special offers in our website (www.hotelrez.co.uk)

Niche rates programmes are featured weekly in our special offers and home page banners on the HotelREZ Hotels and Resorts website.

See example

Social Media

Engage with consumers, build up brand awareness and HotelREZ.co.uk traffic. Hotel members promotions and specific deals, competitions which increase hotels’ visibility through

Facebook paid advertisings.

Facebook Linkedin Pinterest Twitter Business Travellers All niche rates 78,000+ consumers

reached monthly (avg.) impressions per post

Hotel collections 2,700+

impressions monthly (avg.)

Business travellers 3,100+

impressions monthly (avg.)

Google+Hotel collections 4,500+

views per month (avg.)

See example

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CONFIDENTIAL - THIS INFORMATION IS FOR HOTELREZ MEMBER HOTELS ONLY

How To Take Part

Check the criteria Apply to Marketing

Some niche rate programmes are open to all hotels with no

criteria required, but others require specific criteria to take

part. Check out the programmes and the criteria required for

each of them.

If you want to join a specific niche marketing programme and

be featured in our promotions, please send us an email to

marketing@hotelrez.net. There are no programme fees, simply

15% commission payable on all completed reservations.

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CONFIDENTIAL - THIS INFORMATION IS FOR HOTELREZ MEMBER HOTELS ONLY

Rate Name Rate Code Participation Criteria Rate Terms

HotelREZ Great Sale Rate –

Anniversary Campaign

S1S Open to all HotelREZ member hotels • Minimum of 10% off Best available rate

• 2 night minimum length of stay

Hot Breaks SCB Open to all HotelREZ member hotels • Minimum of 5% off Best available rate

• 2 night minimum length of stay

• Including breakfast (where possible)

• Hotels to also offer one of the following benefits:

- Free WIFI

- A complimentary glass of wine or soft drink on arrival

- A 5% discount on all non-room spend at the hotel

- Other – to be defined by hotel and included in rate description

Advance Purchase Rate SPY Open to all HotelREZ member hotels • Book at least 3 days in advance (your hotel can set the days in advance)

• Minimum of 10% off Best available rate

• Full Prepayment, No Cancellation, No Amendment

• This rate is commissionable at 8% on all channels excluding on HotelREZ.co.uk where com

mission is the standard 15%

The rates that will be promoted are shown below along with a promotional calendar with time-lines for the promotions

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CONFIDENTIAL - THIS INFORMATION IS FOR HOTELREZ MEMBER HOTELS ONLY

Rate Name Rate Code Participation Criteria Rate Terms

Spa Breaks

by HotelREZ

SPR 3, 4 and 5 star hotels with spa

facilities onsite and offering spa and

beauty treatments

• 2 night minimum length of stay

• Include a minimum allocation of £30/30€ (per person and per stay), which will be added on

the top of the BAR and will give to the guest added value, such as 30 min. free back

massage, or the first 30 min for free of any 1h treatment , or any service defined by the hotel

• The price must not be more expensive than cost of elements if bought separately

• You can set restrictions based on days of week

• This rate will have a 7 days advance booking and the hotel must guarantee availability of

the service to the guests

Gourmet Breaks

by HotelREZ

S3M All 3, 4 and 5 star hotels with fine

dining or with an awarded restaurant

• 2 night minimum length of stay

• Your hotel decides the price per person/stay to add on the top of the BAR, however it must

not be more expensive than cost of elements if bought separately

• Includes 3 course dinner per person per stay

• You can set restrictions based on days of week

Airport StopOver

by HotelREZ

SSO All hotels with a maximum distance of

10 km from the airport

• Best available rate including a two way airport transfer or airport bus shuttle service

if requested

Business Travellers by HotelREZ

SH All hotels with a maximum distance

of 30km from the city centre

• Best available rate including- breakfast- free in-room WIFI- free upgrade subject to availability

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CONFIDENTIAL - THIS INFORMATION IS FOR HOTELREZ MEMBER HOTELS ONLY

Rate Name Rate Code Participation Criteria Rate Terms

Golfing Breaks

by HotelREZ

SGR All 3, 4 and 5 star hotels with own

golf course or golf offsite with

agreement, at max. distance of 10

miles from the hotel

• 2 night minimum length of stay

• Includes one round of golf per person per stay

• Your hotel decides the price per person/stay to add on the top of the BAR, however it must

not be more expensive than cost of elements if bought separately

• Can set restrictions based on days of week

Boutique Breaks

by HotelREZ

SBK All 3, 4 and 5 star hotels with a max.

of 100 rooms with unique and tasteful

character that differentiate the hotel’s

proposition

• Best available rate

• 2 night minimum length of stay

Budget Breaks

by HotelREZ

SBB All 2, 3 and 4 star hotels with a BAR

around £60 or 60€, or less

• Best available rate

• 2 night minimum length of stay

Please note: Applications for niche rates programmes are subject to approval by HotelREZ marketing team.

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CONFIDENTIAL - THIS INFORMATION IS FOR HOTELREZ MEMBER HOTELS ONLY

Calendar Months 2015 Niche & Destination Marketing Activities Rate

S1S

Rate

SCB

Rate

SPY

Rate

SPR

Rate

S3M

Rate

SSO

Rate

SH

Rate

SGR

Rate

SBK

Rate

SBB

January City Breaks/Budget Breaks/Valentines Day

February Business Travellers/Weekend

Getaway/Spa, Golf and Gourmet hotels

March Business Travellers/Weekend Getaway/

Spa, Golf and Gourmet hotels

April Early Summer Getaway(Italy, Greece,

Turkey, Spain, Portugal)/ Budget Breaks/

Golf Breaks

May Historic Hotels/Golf breaks/Tunisia Hot

Breaks

Twitter Facebook LinkedIn Pinterest Google+ Newsletters Website offers

Proposed outline of marketing activities

Main 2014 Campaign HotelREZ Great Sale Rate (S1S) – all year promotion 2015

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CONFIDENTIAL - THIS INFORMATION IS FOR HOTELREZ MEMBER HOTELS ONLY

Calendar Months 2015 Niche & Destination Marketing Activities Rate

S1S

Rate

SCB

Rate

SPY

Rate

SPR

Rate

S3M

Rate

SSO

Rate

SH

Rate

SGR

Rate

SBK

Rate

SBB

June UK Bank holidays/Budget Breaks

July Italian Breaks/Great British Countryside

August Great Sale/Budget Breaks/Advance

Purchase Rate

September Christmas Getaways/City Breaks/South

Africa

October Business Travellers/Spa hotels

November New Year breaks/Weekend breaks/

Boutique hotels

December Budget Breaks/ City Breaks/ Great British

Countryside/Gourmet Hotels

Please note: All activities listed below are proposed and may be subject to last minute changes. We will also be adding new activities throughout 2015.

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CONFIDENTIAL - THIS INFORMATION IS FOR HOTELREZ MEMBER HOTELS ONLY

HotelREZ Hotels & Resorts offers a wide range of added-value hotel marketing and consultancy services for its member hotels, including:Marketingcoverageavailable

> Trade Marketing

> Website Marketing

> Revenue Management

> Rate Loading

> Training

> Pr & Social Media

> Tailored Newsletters To The Italian Market

> Hotelrez.co.uk Website

Discover what additional marketing coverage HotelREZ Hotels & Resorts can provide to your hotel here

> Social Media Competitions

> Facebook (Hotel Collections, Niche Rates, Special Offers)

> Consumer Blog