Increasing penetration of New

Media and how it affects Traditional

Media

New Media Vs. Traditional Media

The Internet has molded the way we are as consumers, allowing us the ability to find things in a matter of seconds. At the same time, traditional media still remains an integral part in our lives, allowing us to watch what we want, when we want.

WHAT IS TRADITIONAL MEDIA?

• Has been used in the marketing/advertising world for years.

• When related to advertising, traditional media encompasses that of television, newspaper, radio and magazine ads.

• They are the roots of advertising and the most common form utilized by businesses on a daily basis.

WHAT IS NEW MEDIA?

• More and more consumers and businesses rely on new media to find their information.

• New media refers to content that is easily accessible via many different forms of digital media.

• When related to advertising, some examples of new media include online advertising (retargeting, banner ads, etc.), online streaming (radio and television) and social media advertising.

Smartphone usage statistics around the world

Internet usage statistics around the world

Best bang for the advertising bucks

When it came to print mediums, the goal was to achieve the widest possible reach in your target market for the least amount of media spend.

These days, between social media, local search, and big data, it’s possible to segment your audience and target them with micro-campaigns using more specific ad content that solves specific pain points.

Consumers have become less receptive to Outbound marketing methods now that they are able to tune it out.

Commercials can be skipped, radio stations can be changed, mail can be thrown away, and banner ads can be blocked. This means that marketing methods are often ignored or even seen as ineffective.

Decline of Traditional Media

New Media is faster, cost effective and has a global reach

▣ The Internet has dramatically changed the marketing cost; it cuts out designing, writing, editing and printing costs for magazines, newspaper, and other print materials.

▣ Now, at the touch of a button, you can send an email to everyone on your mailing list for free.

▣ Through social marketing or word of mouth, buzz is instantly created around products and brands.

▣ The internet isn’t bound by geography.

Keywords

Search is one of the most powerful forms of online marketing. Getting high rankingsin the search engines (like Google) for terms that are relevant to your business can have a huge effect on sales!

You can use SEO and PPC (Pay Per Click) campaigns to help ensure that you deliver relevant content that users love.

Customer relationship management

▣When Internet was not popular, to keep in touch with customers, the CRM position gathered information by post office. The responses were not reliable and took a long time.

▣But with the popular of the Internet, to ask for customer's detail, survey or holiday greeting, many companies use e-mail, social media etc.

Thankyou!