May 1, 2023 Social Media for Beauty Brands1

Visual Social Media channels for Beauty Brands Social Media specialist Kirsten Jassies @kirst_enj

May 1, 2023Social Media for Beauty Brands 2

@kirst_enj > 17 k followers Social Influencer: blogging, content strategy and new

media

May 1, 2023 Social Media for Beauty Brands3

                                BELGIUM      NETHERLANDS   User percentageInhabitants        11 million   17 million        Facebook                 5,9 million   9,4 million     53% - 55% LinkedIn                   2,6 million   4 million        24% - 24% Twitter                     1 million       2,6 million     9% - 15% Instagram                 x                   1,8 million     11% Pinterest               x                    1,3 million     8%

Snapchat 100 million user worldwideYoutube 1 billion daily users, 4 billion daily viewsPeriscope 2 million daily active users

INHOUD PRESENTATIESTATS SOCIAL MEDIA BENELUX

May 1, 2023 Social Media for Beauty Brands4

• 1.49 billion monthly active Facebook users• 968 million people log onto Facebook daily • 1.31 billion mobile active users In Europe, over

307 million people are on Facebook.• Age 25 to 34, at 29.7% of users, is the most

common age demographic.

• Half of the population of the Netherlands and Belgium is on FB, in the ages between 15 - 65

FACEBOOK: TO REACH THE MASS

May 1, 2023 Social Media for Beauty Brands5

MEET MAC Cosmetics 11 million followers

One of the best beauty brands on Facebook is MAC Cosmetics! Keep tabs on their company page to stay updated on events, live chats with MAC makeup artists, video tutorials and contests. They have some really outstanding Halloween makeup looks

May 1, 2023 Social Media for Beauty Brands6

Instagram (2010) bought by Facebook in 2012• 400 million users• 80 million photos daily shared • 64% women, 36% men• 73% millennials (15 -35)• #selfie became popular because of

Instagram• The users themselves categorize the

content by using hashtags

INSTAGRAM: fashion and sports

May 1, 2023 In beeld met Instagram 7

Engaging content

May 1, 2023 In beeld met Instagram 8

Unique Concept : GoPro

May 1, 2023 Social Media for Beauty Brands9

YOUTUBE: GAMERS & BEAUTYCHICKS & MUSIC

• Youtube is the second searchengine after Google• YouTube has over a billion users — almost one-third of all people on the

Internet — people watch hundreds of millions of hours on YouTube and generate billions of views

• YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and than any cable network in the U.S

• 82% of 14-17 year olds (teens) in the US use Youtube, 58% millennials even 43% of the baby-boomers

• Vloggers in the categories gaming, pranks and beauty have grown fast and show a high engagement (fans watch the whole video)

• Brands have trouble creating engaging content for Youtube, brands like Gopro and Red Bull get it, Chanel is very arty

• The movie format can also be used on Vine, Instagram or Vimeo

May 1, 2023 Social Media for Beauty Brands10

MEET CHANEL 40 million subscribers

May 1, 2023 Influence en Visual Marketing11

MEET YOUTUBE INFLUENCER NIKKIE 2 million subscribers

May 1, 2023 Influencer Marketing12

• Online contentdiscovery platform with personal moodboards

• 100 million users worldwide• Brands like GE, Nordstrom, Zappos,

Etsy, Target• Traffic-driver for blogs and magazines

like The TravelTester, vtwonen, Flow and Delicious

• 85% female• 70% is under the age of 40• Most pinners buy some of the

products they pin

PINTEREST: DIY, CUPCAKES and WEDDINGS

May 1, 2023 Influencer Marketing Instagram Pinterest13

PINTEREST: the BUY-IT BUTTON

May 1, 2023 Influencer Marketing14

INTERESTING CASE: NORDSTROM

May 1, 2023 Social Media for Beauty Brands15

INHOUD PRESENTATIELivestreaming services like Periscope

May 1, 2023 Social Media for Beauty Brands16

SNAPCHAT

• Snapchat’s core philosophy is “delete is our default.” • 100 million daily users • 6 billion videos are shared daily! (on Facebook that’s 8 billion) • Type of content: behind-the-scenes, humor, slice-of-life, VIP (especially for fans)• Youth create news in snaps for other youth through SNAPCHAT LIVE!

SNAPCHAT: behind the scene

May 1, 2023 In beeld met Instagram 17

MEET: COSMOPOLITAN AND REFINERY 29

May 1, 2023 In beeld met Instagram 18

Assignment (20 minutes)

Work in DUO’s or TRIO’s • Choose one brand• Every group chooses one of these social media channels:

Pinterest, Instagram, Youtube, Periscope or Snapchat • Think of a content concept for that channel (for example:

hair-tutorials on youtube)• Write down a profile-tekst for that channel in max 2 sentences:

who are you and what do you offer people if they follow you on that specific channel? How do you get them to interact with you brand?

• Present your text to the group

May 1, 2023 Social Media for Beauty Brands19

Questions? social: @kirst_enj blog: justK.nl Slideshare.com/justkirsten

For sale on managementboek and BOL.com