natural woman 1-15 | annemarie bÖrlind and dado sens – the brands for your beauty

BEAUTY

ZZ SENSITIVE gets a new

NATURAL WOMAN

JESSICA ALBA

A passionfor natureand beautyHollywood beauty and asuccessful business womanwith a vision for the future

WORLDWIDE

PARIS FORINSIDERSSecret hotspots: stroll, enjoy, discover

RESEARCH & KNOWLEDGE

POWER FROMTHE SEAInnovation: BEAUTY SHOTS with instant impact

ANNEMARIE BÖRLIND AND DADO SENS —

THE BRANDS FOR YOUR BEAUTY

3 NATURAL WOMAN01 — 2015

A care system for sensitive skin, off ering perfectly coordinated products. Choose between day and night care for younger skin or for skin already in need of regeneration.

Free of fragrances, synthetic colorings and preservatives. For soothed skin without irritation.

With an innovative prebiotic and probiotic complex, golden orchid and white lupine.

GENTLE PROTECTION.SOFT SKIN.ZZ SENSITIVESYSTEMANTI-STRESS

EFFECTIVE NATURAL COSMETICS WITH PLANT EXTRACTS FROM

CERTIFIED ORGANIC FARMING CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS FREE OF MINERAL OIL DERIVATIVES

NE W P R ODUCTS

ED FORMULA

EDITORIAL

PROFILE

04 JESSICA ALBAHer lifestyle is shaped by sustainability

and natural cosmetics.

BEAUTY

08 HELPING SENSITIVE SKIN BLOSSON. ZZ SENSITIVE: new products

and improved formulas.

COMMITMENT

11 FROM PERSON TO PERSONSocial responsibility is a must

for BÖRLIND GmbH.

MAKE-UP

12 ENCHANTING GLANCESTurn heads with smoky eyes.

WORLDWIDE

14 PARIS, MON AMOUR Every corner has a story

to tell in France’s capital city.

18 SHOW YOUR SOFTER SIDEMoisture and oil – dry skin

needs extra attention.

21 Awards and News.

22 MAGIC OF THE SEAS Ocean waves hold natural beauty secrets.

SERVICE

27 Letters from Readers, Questions

and Answers, Imprint.

Dear Readers,

“Tradition is a lantern. The foolish hold on to it. The clever allow it to

lead the way,” said the famous Irish playwright and politician George

Bernard Shaw. We think he was right. In the past several months

we have worked hard on a gentle, tradition-conscious and yet bold new

presentation of our brand profi le. All products and media have been

redesigned. Our new and improved system-based skin care series

ZZ SENSITIVE (p.8) is fi rst to have its makeover. On p.22, you can

fi nd our newly developed, innovative and vegan intensive concentrate

in the BEAUTY SHOTS, which will be sure to deliver an instant impact.

This new redesign applies not only to individual advertising media,

but in fact to our whole customer magazime, NATURAL WOMAN.

You are holding the fi rst redesigned issue in your hands right now!

The new design will make our products and their unique method of

action even easier to recognize in the future. Our new quality seal

(p. 21) shows at a glance what makes our effective natural cosmetics

so special and what we, a company from the Black Forest in operation

since 1959, stand for: a pioneering scientifi c spirit, quality in everything

we do, and a respectful, responsible attitude towards nature.

Please let me know how you like our new brand identity. I am eager

to hear what you think and look forward to your comments. Please

send your e-mail to [email protected].

Sincerely yours,

DANIELA LINDNERMember of themanagement team

CERTIFIED NATURAL COSMETICS

CSE (Certifi ed Sustainable Economics)

stands for environmentally responsible,

socially integrated and quality-focused

corporate management. Manufacturing

companies that earn this certifi cation

produce 75% of the mass of their products

in accordance with existing, recognized

product standards for the industry (e.g.

NaTrue, COSMOS, BDIH). EcoControl is

responsible for coordination of CSE

certifi cation and issuing of the certifi cate.

In this issue

NE W P R ODUCTS

ED FORMULA

EDITORIAL

PROFILE

BEAUTY

COMMITMENT

for BÖRLIND GmbH.

MAKE-UP

WORLDWIDE

21 Awards and News.

SERVICE

Dear Readers,

Sincerely yours,

In this issue

5PROFILEJESSICA ALBA

NATURAL WOMAN01 — 2015

Delicately textured wallpaper sets the

backdrop for fi ne vintage furnishings,

velvety textiles nestled against rustic

fl ea marketfi nds – Jessica Alba has transformed

her estate in Beverly Hills into a personal interior

design masterpiece. What makes her home

so unique? The materials, furniture and fabrics

are all ecological, sustainable and natural. The

mother of two is motivated by the desire to

create a safe home and a healthy environment

for her family. But the actress quite literally paid

a high price to transform her dream into reality.

ECO-FRIENDLY DOES NOT MEAN BEIGE, BORING AND EXPENSIVE

But why should purchasing eco-friendly

products mean having to forgo good style

and design or dig deep into our pockets?

This dilemma ultimately inspired the tenacious

entrepreneur’s business concept and mission.

Her modern designs and affordable prices

are intended to encourage a market for green

products and enable families who are less

well-off than hers to live a natural, healthy

lifestyle. With the help of the scientists, stylists,

family and friends who tested her products

for practicality in everyday use, she developed

her own collection of environmentally

A naturalsuccess

How Hollywood beauty Jessica Albais inspiring others with her lifestyle – and

changing the world at the same time.

PROFILE

UNIQUE BLEND OF STYLES Jessica Alba attaches great importance to “intrinsic value,” even in home decorating. Insight

LUPINE ON BOARD

NEW AWAKENING

To revive and refresh her skin

after a stressful day, Jessica turns

to ZZ SENSITIVE Night Cream,

the regenerating skin care cream

from ANNEMARIE BÖRLIND.

Delicately textured wallpaper sets the

backdrop for fi ne vintage furnishings,

velvety textiles nestled against rustic

fl ea marketfi nds – Jessica Alba has transformed

her estate in Beverly Hills into a personal interior

design masterpiece. What makes her home

so unique? The materials, furniture and fabrics

are all ecological, sustainable and natural. The

mother of two is motivated by the desire to

create a safe home and a healthy environment

for her family. But the actress quite literally paid

a high price to transform her dream into reality.

ECO-FRIENDLY DOES NOT MEAN BEIGE, BORING AND EXPENSIVE

But why should purchasing eco-friendly

products mean having to forgo good style

and design or dig deep into our pockets?

This dilemma ultimately inspired the tenacious

entrepreneur’s business concept and mission.

Her modern designs and affordable prices

are intended to encourage a market for green

products and enable families who are less

well-off than hers to live a natural, healthy

lifestyle. With the help of the scientists, stylists,

family and friends who tested her products

for practicality in everyday use, she developed

her own collection of environmentally

A naturalsuccess

How Hollywood beauty Jessica Albais inspiring others with her lifestyle – and

changing the world at the same time.

PROFILE

UNIQUE BLEND OF STYLES Jessica Alba attaches great importance to “intrinsic value,” even in home decorating. Insight

LUPINE ON BOARD

NEW AWAKENING

To revive and refresh her skin

after a stressful day, Jessica turns

to ZZ SENSITIVE Night Cream,

the regenerating skin care cream

from ANNEMARIE BÖRLIND.

friendly household and baby products,

launching ‘The Honest Company’ as

creative director in 2011. In addition to

balancing her numerous professional

and business activities, the 34-year-

old enjoys a satisfying private life,

thanks in particular to her husband,

movie producer Cash Warren. In order

to make the most of every minute

with their family, the couple takes long

lunch breaks so they can spend ample

time having fun with their children,

Honor (7) and Haven (4).

FOR CHILDREN, ONLY THEBEST IS GOOD ENOUGH

Jessica Alba’s daughters come fi rst

in her life – and they are the main

reason behind her conversion to an

READ MORE:environmentally conscious lifestyle.

Becoming a mother shifted this

hard-working woman’s focus to health

living, quality of life, and responsi-

bility for the environment where her

children are growing up in. Her quality

requirements of household products

and toiletries automatically increased.

The actress had campaigned for

environmental protection and legis-

lation against chemical products even

in her younger years. Her motivation:

as a a child, she suffered from asthma,

allergies, and their unpleasant side

effects. That experience has made her

all the more careful in selecting her

own toiletries. She makes it a priority to

ensure that ingredients and packaging

contain no harmful substances – one

of the many reasons that ANNEMARIE

BÖRLIND products are among

her favorites. Jessica Alba and her

husband also believe that teaching

their daughters to live healthy,

conscientious lives right from the

start is of great importance. The

Hollywood couple sets a good

example in their green household.

They try, for example, to avoid as

much packaging waste as possible.

The two girls are also learning to

recycle, care for the environment and

for those around them, and choose

natural foods and toiletries. In this way,

the next generation is already helping

to make the world a better place,

together with their mother.

Jessica Alba’s lifestyle

10 TIPS FOR A FULFILLING LIFE

1 WHOLEFOODS AT EVERY MEALVegetables, fruits, whole grains, legumes and lean meat –organic, if possible.

2 SOMETHING SWEETSuch as dark chocolate orhomemade fruit drinks.

3 SHAMPOOS, CLEANING PRODUCTS AND CREAMS FREE FROM HARMFUL SUBSTANCES Keep skin clean and moisturized, without ‘dirty’ ingredients.

4 NATURAL COSMETICSMascara, lip gloss, concealer, a tinted moisturizer – fresh, fast make-up styling for the day that takes just ten minutes!

5 SHAWLS AND SCARVESFantastic accessories that add the

finishing touches to any outfit,hide stains and come in endlesscolors, patterns and sizes.

6 A POLLUTANT-FREE (ORGA-NIC) ALL-PURPOSE CLEANERTo keep the home pure and clean – without unhealthy chemicals.

7 AN INSPIRATION BOOKTo record design and home decoration ideas.

8 A WELL-ORGANIZED BAGWith room for everything you need like a change of clothes for the kids and natural skin care cosmetics.

9 “ME TIME”Maintaining a balance between the demands of motherhood and career is not easy. This makes it all the more important to recharge your batteries: happier mommy = happier family.

10 TERRIFIC FRIENDSFind people to laugh and talk with, share inspiration and enjoy ahealthy life together – that’s whatit’s really all about.

JESSICA ALBA

THE HONEST LIFE:LIVING NATURALLYAND TRUE TO YOUJessica Alba on the benefits of a natural lifestyle, with styling, decorating and nutrition tipsfor the family, Macmillan USAISBN-13: 978-1-60961-911-4

FOLLOW HER ON INSTAGRAM: jessicaalba

“ I want mychildren togrow up in aclean world!”

TRUE CONVICTION The Hollywood beauty uses nothing but natural cosmetics on her skin.

Beautyfrom nature

FAMILY TIME Playing with her daughtersis Jessica’s favorite form of relaxation.

Life history and fi lmography

SUPERHERO – ON AND OFF SCREEN

TRULY MULTITALENTEDJessica Marie Alba was born in California on April 28, 1981. She began her acting career in 1994 with a variety of kids TV series (including 27 episodes of ‘Flipper – The New Adventures’). The breakthrough for this modern superwoman, who stands 1.68 meters tall, came in 2000 when she landed the main role in the science fiction series ‘Dark Angel’. It was followed by blockbusters such as Sin City (2005, 2014), Fantastic Four (2005, 2007) and many more. In 2008 she married movie producer Cash Warren (36). The couple has two daughters, Honor Marie (7) and Haven Garner (4). Alba founded ‘The Honest Company’ in 2011 and wrote her book ‘The Honest Life’ one year later. The entrepreneur was even featured on the cover of the busi-ness magazine Forbes this June.

friendly household and baby products,

launching ‘The Honest Company’ as

creative director in 2011. In addition to

balancing her numerous professional

and business activities, the 34-year-

old enjoys a satisfying private life,

thanks in particular to her husband,

movie producer Cash Warren. In order

to make the most of every minute

with their family, the couple takes long

lunch breaks so they can spend ample

time having fun with their children,

Honor (7) and Haven (4).

FOR CHILDREN, ONLY THEBEST IS GOOD ENOUGH

Jessica Alba’s daughters come fi rst

in her life – and they are the main

reason behind her conversion to an

READ MORE:environmentally conscious lifestyle.

Becoming a mother shifted this

hard-working woman’s focus to health

living, quality of life, and responsi-

bility for the environment where her

children are growing up in. Her quality

requirements of household products

and toiletries automatically increased.

The actress had campaigned for

environmental protection and legis-

lation against chemical products even

in her younger years. Her motivation:

as a a child, she suffered from asthma,

allergies, and their unpleasant side

effects. That experience has made her

all the more careful in selecting her

own toiletries. She makes it a priority to

ensure that ingredients and packaging

contain no harmful substances – one

of the many reasons that ANNEMARIE

BÖRLIND products are among

her favorites. Jessica Alba and her

husband also believe that teaching

their daughters to live healthy,

conscientious lives right from the

start is of great importance. The

Hollywood couple sets a good

example in their green household.

They try, for example, to avoid as

much packaging waste as possible.

The two girls are also learning to

recycle, care for the environment and

for those around them, and choose

natural foods and toiletries. In this way,

the next generation is already helping

to make the world a better place,

together with their mother.

Jessica Alba’s lifestyle

10 TIPS FOR A FULFILLING LIFE

1 WHOLEFOODS AT EVERY MEALVegetables, fruits, whole grains, legumes and lean meat –organic, if possible.

2 SOMETHING SWEETSuch as dark chocolate orhomemade fruit drinks.

3 SHAMPOOS, CLEANING PRODUCTS AND CREAMS FREE FROM HARMFUL SUBSTANCES Keep skin clean and moisturized, without ‘dirty’ ingredients.

4 NATURAL COSMETICSMascara, lip gloss, concealer, a tinted moisturizer – fresh, fast make-up styling for the day that takes just ten minutes!

5 SHAWLS AND SCARVESFantastic accessories that add the

finishing touches to any outfit,hide stains and come in endlesscolors, patterns and sizes.

6 A POLLUTANT-FREE (ORGA-NIC) ALL-PURPOSE CLEANERTo keep the home pure and clean – without unhealthy chemicals.

7 AN INSPIRATION BOOKTo record design and home decoration ideas.

8 A WELL-ORGANIZED BAGWith room for everything you need like a change of clothes for the kids and natural skin care cosmetics.

9 “ME TIME”Maintaining a balance between the demands of motherhood and career is not easy. This makes it all the more important to recharge your batteries: happier mommy = happier family.

10 TERRIFIC FRIENDSFind people to laugh and talk with, share inspiration and enjoy ahealthy life together – that’s whatit’s really all about.

JESSICA ALBA

THE HONEST LIFE:LIVING NATURALLYAND TRUE TO YOUJessica Alba on the benefits of a natural lifestyle, with styling, decorating and nutrition tipsfor the family, Macmillan USAISBN-13: 978-1-60961-911-4

FOLLOW HER ON INSTAGRAM: jessicaalba

“ I want mychildren togrow up in aclean world!”

TRUE CONVICTION The Hollywood beauty uses nothing but natural cosmetics on her skin.

Beautyfrom nature

FAMILY TIME Playing with her daughtersis Jessica’s favorite form of relaxation.

Life history and fi lmography

SUPERHERO – ON AND OFF SCREEN

TRULY MULTITALENTEDJessica Marie Alba was born in California on April 28, 1981. She began her acting career in 1994 with a variety of kids TV series (including 27 episodes of ‘Flipper – The New Adventures’). The breakthrough for this modern superwoman, who stands 1.68 meters tall, came in 2000 when she landed the main role in the science fiction series ‘Dark Angel’. It was followed by blockbusters such as Sin City (2005, 2014), Fantastic Four (2005, 2007) and many more. In 2008 she married movie producer Cash Warren (36). The couple has two daughters, Honor Marie (7) and Haven Garner (4). Alba founded ‘The Honest Company’ in 2011 and wrote her book ‘The Honest Life’ one year later. The entrepreneur was even featured on the cover of the busi-ness magazine Forbes this June.

8BEAUTYZZ SENSITIVE

N E W P R O DUCTS

OVED FORMULA

3DAYTIME PROTECTION

4NIGHTTIME SKIN CARE

Stress and environmental infl uencesaggravate sensitive skin. Thanks to special skin care products with dual action, sensitive skin can now be restored to radiance.

BEAUTY

Sensitive skin: extremely

delicate, fl ares up often, highly

complicated yet craving

harmony. Those who make the effort

to get to know it and meet its needs

will fi nd it easy to care for after all.

LESS IS NOT ALWAYS MORE

Sensitive skin does not have the

strength for suffi cient self-protection.

But it responds quickly to a wide

range of factors. Until now, products

for sensitive skin therefore contained

as few ingredients as possible. The

ZZ SENSITIVE system-based skin care

series from ANNEMARIE BÖRLIND is

taking an entirely different, innovative

path. The Research and Development

department led by Guylaine Le Loarer

is focusing on strengthening the

natural skin barrier. The skin’s fl ora –

also known as the microbiome –

forms a protective wall of micro-

organisms which defend the skin

against attacks by both disease-

causing and non-disease-causing

bacteria. The scientifi c ‘Human

Microbiome Project (HMP)’, an

initiative from the US National

Institutes of Health, examined

exactly how our microbiome works.

The project researched bacteria’s

methods of action and the factors

that disrupt the skin’s natural balance.

Pre- and probiotic active substances,

already tried and proven effective in

the food industry, play a key role here.

According to the results of the study,

they have a positive impact on skin

1CLEANSING

2STRENGTHENING

5EYE CARE

fl ora by promoting ‘good’ bacteria.

“It is of utmost importance to us that

the products from ANNEMARIE

BÖRLIND always be at the forefront

of scientifi c development. This is

especially true in regard to new

fi ndings from the fi eld of biology

that can benefi t problematic skin

“ Our series has been completely redesigned, both inside and out.” GUYLAINE LE LOARER

STEP BY STEPThe redesigned packaging for the series features content icons that provide informationon the main active substancesin each product. In addition,a number will indicate theproduct’s position in the skin care system.

HELPINGSENSITIVE SKIN BLOSSOM

ANTI-STRESSSYSTEMThe newZZ SENSITIVEseries

8BEAUTYZZ SENSITIVE

N E W P R O DUCTS

OVED FORMULA

3DAYTIME PROTECTION

4NIGHTTIME SKIN CARE

Stress and environmental infl uencesaggravate sensitive skin. Thanks to special skin care products with dual action, sensitive skin can now be restored to radiance.

BEAUTY

Sensitive skin: extremely

delicate, fl ares up often, highly

complicated yet craving

harmony. Those who make the effort

to get to know it and meet its needs

will fi nd it easy to care for after all.

LESS IS NOT ALWAYS MORE

Sensitive skin does not have the

strength for suffi cient self-protection.

But it responds quickly to a wide

range of factors. Until now, products

for sensitive skin therefore contained

as few ingredients as possible. The

ZZ SENSITIVE system-based skin care

series from ANNEMARIE BÖRLIND is

taking an entirely different, innovative

path. The Research and Development

department led by Guylaine Le Loarer

is focusing on strengthening the

natural skin barrier. The skin’s fl ora –

also known as the microbiome –

forms a protective wall of micro-

organisms which defend the skin

against attacks by both disease-

causing and non-disease-causing

bacteria. The scientifi c ‘Human

Microbiome Project (HMP)’, an

initiative from the US National

Institutes of Health, examined

exactly how our microbiome works.

The project researched bacteria’s

methods of action and the factors

that disrupt the skin’s natural balance.

Pre- and probiotic active substances,

already tried and proven effective in

the food industry, play a key role here.

According to the results of the study,

they have a positive impact on skin

1CLEANSING

2STRENGTHENING

5EYE CARE

fl ora by promoting ‘good’ bacteria.

“It is of utmost importance to us that

the products from ANNEMARIE

BÖRLIND always be at the forefront

of scientifi c development. This is

especially true in regard to new

fi ndings from the fi eld of biology

that can benefi t problematic skin

“ Our series has been completely redesigned, both inside and out.” GUYLAINE LE LOARER

STEP BY STEPThe redesigned packaging for the series features content icons that provide informationon the main active substancesin each product. In addition,a number will indicate theproduct’s position in the skin care system.

HELPINGSENSITIVE SKIN BLOSSOM

ANTI-STRESSSYSTEMThe newZZ SENSITIVEseries

NE W P R ODUCTS

ED FORMULA

EDITORIAL

PROFILE

BEAUTY

COMMITMENT

for BÖRLIND GmbH.

MAKE-UP

WORLDWIDE

21 Awards and News.

SERVICE

Dear Readers,

Sincerely yours,

In this issue

10BEAUTYZZ SENSITIVE

conditions such as sensitive skin,” says

Guylaine Le Loarer. After all, sensitive

skin is not diseased. Its is merely

out of balance, leaving it unable to

function as an effective barrier. This is

where the optimized ZZ SENSITIVE

products come in. The pre- and

probiotic active complex they contain

is made up of oligosaccharides. These

polysaccharides derived from yacón,

red beets and corn are combined with

freeze-dried lactic acid bacteria. They

are inactive, meaning that they do

not multiply in the fi nished product.

“That is important in relation to the

product’s germ content, which is

regulated by the German Cosmetics

Ordinance,” explains the Director

of Research. However, they are still

effective on the skin, helping to

restore its natural balance. Another

new ingredient, an established and

successful component of traditional

Chinese medicine, is the golden

orchid. It is especially helpful in

regulating the skin’s protective acid

mantle. The active ingredient, which

has been integrated into the ZZ

SENSITIVE system-based skin care

series, strengthens the epidermis

and reduces sensitive skin fl are-ups.

THE GOAL IS HEALTHY, WELL-BALANCED SKIN

Once skin reactions have been

brought under control, the innovative

double principle from ANNEMARIE

BÖRLIND can take effect. When the

skin is well-balanced, it is also able

to absorb regenerating substances.

Such as white lupine. Active sub-

stances in the plant stimulate collagen

production, which in turn improves the

skin’s elasticity and tone and fi rms up

contours. This makes the regenerating

day and night creams from the ZZ

series genuine innovations for sensi-

tive skin. “These days, it is not enough

just to offer products suitable for the

customer’s respective skin type.

We here at ANNEMARIE BÖRLIND

want to put our customers at the

forefront of product development,”

says Guylaine Le Loarer. Used as an

overall skin care system, the perfectly

coordinated products have a soothing,

protective and strengthening effect.

This enables the skin to become its

most beautiful; blossoming in youthful

freshness once again.

GOODBYE STRESSANNEMARIE BÖRLIND is setting the gold standard for all those with sensitive skin by including pre- and probiotic active substances in its products, as approximately half the popu-lation in Germany has sensitive skin. Unlike people with healthy skin, the invisible ecosystem of microorganisms in people with sensitive skin has become im-balanced. Reasons for this im-balance include using cosmetics unsuitable for your skin type,

cigarette smoke, pollutants, cold and excessive washing. These influences weaken the skin barrier, which can lead to pimples, itching, burning, feelings of tightness or red patches. The skin becomes stressed. In addition to containing innovative active substances, ZZ SENSITIVE pro-ducts were developed specifically without substances that could trigger allergies or reactions. They contain no fragrances, dyes or preservatives.

COMMITMENT

… keeps the doctor away:Regionally sourced organicapples are available to our

employees as a snack in three locations in our building.

FROM PERSONTO PERSON

COMMITMENT

“ The positive aura ofthe Black Forestinspires us to design sustainable workprocesses and products.”

A MIDSUMMERNIGHT’SDREAM

We are one family: BÖRLIND GmbH thanked its employees

for their hard work witha summer festival at thecorporate site in Calw.

BÖRLIND GmbH is the proudrecipient of the Green Brand

Award – an international quality seal honoring brands

that make a signifi cantcontribution to protecting

nature and the environment.

SUSTAINABLYCOMMITTED

A GOODRUN

Every Wednesday, colleagues from all our diff erent depart-

ments put on their running shoes and jog together – from the

janitor to the marketing director.

KATRIN STOCKINGERSustainability Officerat BÖRLIND GmbH

AN APPLEA DAY

A MIDSNIGHDRE

We areee one famGmbbH thanked i

for their hard a summer fest

Pioneering, effective natural cosmetics go hand in hand with respecting people and nature.

NE W P R ODUCTS

ED FORMULA

EDITORIAL

PROFILE

BEAUTY

COMMITMENT

for BÖRLIND GmbH.

MAKE-UP

WORLDWIDE

21 Awards and News.

SERVICE

Dear Readers,

Sincerely yours,

In this issue

10BEAUTYZZ SENSITIVE

conditions such as sensitive skin,” says

Guylaine Le Loarer. After all, sensitive

skin is not diseased. Its is merely

out of balance, leaving it unable to

function as an effective barrier. This is

where the optimized ZZ SENSITIVE

products come in. The pre- and

probiotic active complex they contain

is made up of oligosaccharides. These

polysaccharides derived from yacón,

red beets and corn are combined with

freeze-dried lactic acid bacteria. They

are inactive, meaning that they do

not multiply in the fi nished product.

“That is important in relation to the

product’s germ content, which is

regulated by the German Cosmetics

Ordinance,” explains the Director

of Research. However, they are still

effective on the skin, helping to

restore its natural balance. Another

new ingredient, an established and

successful component of traditional

Chinese medicine, is the golden

orchid. It is especially helpful in

regulating the skin’s protective acid

mantle. The active ingredient, which

has been integrated into the ZZ

series, strengthens the epidermis

and reduces sensitive skin fl are-ups.

THE GOAL IS HEALTHY, WELL-BALANCED SKIN

Once skin reactions have been

brought under control, the innovative

double principle from ANNEMARIE

BÖRLIND can take effect. When the

skin is well-balanced, it is also able

to absorb regenerating substances.

Such as white lupine. Active sub-

stances in the plant stimulate collagen

production, which in turn improves the

skin’s elasticity and tone and fi rms up

contours. This makes the regenerating

day and night creams from the ZZ

series genuine innovations for sensi-

tive skin. “These days, it is not enough

just to offer products suitable for the

customer’s respective skin type.

We here at ANNEMARIE BÖRLIND

want to put our customers at the

forefront of product development,”

says Guylaine Le Loarer. Used as an

overall skin care system, the perfectly

coordinated products have a soothing,

protective and strengthening effect.

This enables the skin to become its

most beautiful; blossoming in youthful

freshness once again.

GOODBYE STRESSANNEMARIE BÖRLIND is setting the gold standard for all those with sensitive skin by including pre- and probiotic active substances in its products, as approximately half the popu-lation in Germany has sensitive skin. Unlike people with healthy skin, the invisible ecosystem of microorganisms in people with sensitive skin has become im-balanced. Reasons for this im-balance include using cosmetics unsuitable for your skin type,

cigarette smoke, pollutants, cold and excessive washing. These influences weaken the skin barrier, which can lead to pimples, itching, burning, feelings of tightness or red patches. The skin becomes stressed. In addition to containing innovative active substances, ZZ SENSITIVE pro-ducts were developed specifically without substances that could trigger allergies or reactions. They contain no fragrances, dyes or preservatives.

COMMITMENT

… keeps the doctor away:Regionally sourced organicapples are available to our

employees as a snack in three locations in our building.

FROM PERSONTO PERSON

COMMITMENT

“ The positive aura ofthe Black Forestinspires us to design sustainable workprocesses and products.”

A MIDSUMMERNIGHT’SDREAM

We are one family: BÖRLIND GmbH thanked its employees

for their hard work witha summer festival at thecorporate site in Calw.

BÖRLIND GmbH is the proudrecipient of the Green Brand

Award – an international quality seal honoring brands

that make a signifi cantcontribution to protecting

nature and the environment.

SUSTAINABLYCOMMITTED

A GOODRUN

Every Wednesday, colleagues from all our diff erent depart-

ments put on their running shoes and jog together – from the

janitor to the marketing director.

KATRIN STOCKINGERSustainability Officerat BÖRLIND GmbH

AN APPLEA DAY

A MIDSNIGHDRE

We areee one famGmbbH thanked i

for their hard a summer fest

Pioneering, effective natural cosmetics go hand in hand with respecting people and nature.

12MAKE-UPLOOK

MAKE-UP

Mysterious and seductive like the eyes of a cat –smoky eyes are guaranteed to turn heads.

Enchanting

Glances

ANNEMARIE

BÖRLIND

STEP-BY-STEPVIDEO

Glamourousmake-up – weshow you howto get the look.

GREEN MEETSGLAMOUR

Look and feel – when it comes to mascara, eyeliner and eyeshadow, volume and color intensity are notthe only things that count. Thanksto special waxes, benefi cial jojoba,

sesame oil, and skin-soothingbisabolol, the products from

ANNEMARIE BÖRLIND deliver the much-needed skin care and nutrients

to the sensitive eye area, helpingto create and enhance beautiful eyes.

Their biocompatibility has beentested and confi rmed by dermato-

logists and ophthalmologists.

1 APPLY A BASEApply a mid-intensity eyeshadow on

the entire lid up to the crease (e.g. ANNEMARIE BÖRLIND Silver). Then apply a darker color just above the

lid and in the crease, optionally with a lighter color directly under the

eyebrow. Gently blend with a brush.

2 FRAME THE EYESPlace your eyeliner pencil at thecenter of the lash line and draw

a line to the outer corner of the eye. Then move your pencil to the inner corner of the eye and draw another

line that connects with the fi rst.Frame the lower eyelid with liner.If you want, you can use kohl eye-

liner to further intensify the lid line.

3 APPLY MASCARAApply a thick coat of mascara to

the lashes, or better yet, two coats. Important – the eyebrows should

be natural, but well-groomedand carefully shaped. Use an

eyebrow pencil to correct or fi ll inyour brows as necessary.

SENSUOUSSHADOWS

Black or nothing at all?No way! Smoky eyes work just

as well with violet and gray hues. Mossy green and dark brown

harmonize well with warm eyecolors, while ocean hues make

blue eyes sparkle.

SUBTLECOLOR PLAY

1 POWDER EYESHADOW IN DARK PLUM

2 LIQUID EYELINER IN BLACK

3 KOHL EYELINER IN VIOLET BLACK

4 LONG-LASTING VOLUME MASCARA IN BLACK

Because it is so striking, this look is usually inappropriate for work.

Smoky eyes are enough to turn heads by themselves, so your lipstick color

should be more neutral. Choose adelicate nude hue for your lips that does not compete with your eyes.

EVENINGLOOK

12MAKE-UPLOOK

MAKE-UP

Mysterious and seductive like the eyes of a cat –smoky eyes are guaranteed to turn heads.

Enchanting

Glances

ANNEMARIE

BÖRLIND

STEP-BY-STEPVIDEO

Glamourousmake-up – weshow you howto get the look.

GREEN MEETSGLAMOUR

Look and feel – when it comes to mascara, eyeliner and eyeshadow, volume and color intensity are notthe only things that count. Thanksto special waxes, benefi cial jojoba,

sesame oil, and skin-soothingbisabolol, the products from

ANNEMARIE BÖRLIND deliver the much-needed skin care and nutrients

to the sensitive eye area, helpingto create and enhance beautiful eyes.

Their biocompatibility has beentested and confi rmed by dermato-

logists and ophthalmologists.

1 APPLY A BASEApply a mid-intensity eyeshadow on

the entire lid up to the crease (e.g. ANNEMARIE BÖRLIND Silver). Then apply a darker color just above the

lid and in the crease, optionally with a lighter color directly under the

eyebrow. Gently blend with a brush.

2 FRAME THE EYESPlace your eyeliner pencil at thecenter of the lash line and draw

a line to the outer corner of the eye. Then move your pencil to the inner corner of the eye and draw another

line that connects with the fi rst.Frame the lower eyelid with liner.If you want, you can use kohl eye-

liner to further intensify the lid line.

3 APPLY MASCARAApply a thick coat of mascara to

the lashes, or better yet, two coats. Important – the eyebrows should

be natural, but well-groomedand carefully shaped. Use an

eyebrow pencil to correct or fi ll inyour brows as necessary.

SENSUOUSSHADOWS

Black or nothing at all?No way! Smoky eyes work just

as well with violet and gray hues. Mossy green and dark brown

harmonize well with warm eyecolors, while ocean hues make

blue eyes sparkle.

SUBTLECOLOR PLAY

1 POWDER EYESHADOW IN DARK PLUM

2 LIQUID EYELINER IN BLACK

3 KOHL EYELINER IN VIOLET BLACK

4 LONG-LASTING VOLUME MASCARA IN BLACK

Because it is so striking, this look is usually inappropriate for work.

Smoky eyes are enough to turn heads by themselves, so your lipstick color

should be more neutral. Choose adelicate nude hue for your lips that does not compete with your eyes.

EVENINGLOOK

15WORLDWIDEPARIS

The lightsof the city

“ It's a perfect moment.The soft light,the scent in the air,the murmur of the city.“

FROM: THE FABULOUS DESTINY OF AMÉLIE POULAIN

N arrow sidewalks lead past shop

windows with extravagant lamps and

chairs. Wide boulevards are lined by

boutiques fi lled with lingerie and the most

beautiful dresses of the season. The tempting

scent of croissants drifts out of charming

sidewalk cafés. The scenery is fi ttingly accen-

tuated by the sound of bicycle bells, the

rattle of mopeds and the hum of cars. Eyes,

ears or nose – Paris challenges all the senses.

A MIX OF HUSTLEAND TRANQUILITY

Every corner holds a new discovery in store,

especially in bustling Marais. Originally swamp-

land, the area was drained in the 12th century.

In the 17th century it attracted aristocrats like

it does tourists today. Even the Parisians them-

selves love the mix of medieval alleyways, chic

squares and the grand town homes of yester-

year’s rich and famous, now converted into

Paris, mon amourEvery nook and cranny captivates the

senses on a stroll through France’s capital city.

WORLDWIDE

museums. But the blend of architecture isn’t the

district’s only allure. Offbeat bars, restaurants,

designer and vintage boutiques and hip art

are the hallmarks of this dynamic quarter.

Lower Marais was long the ‘in’ district for artists

and free spirits. Today, Haut Marais (upper or

northern Marais) is especially hip. In the trendy

district referred to by the locals as NoMa, the

Rue de Bretagne, Rue Dupetit-Thouars and

Rue Charlot entice passers-by to pause and

City guide

MOST CHARMING SIGHTS

BEST PLACES TO STROLLNOMA DISTRICT This trendy quarter is north of Marais, be-tween Rue Vertbois, Place de la République, Rue de Turenne and Rue de Bretagne. Filled with new bars, boutiques and galleries. CANAL SAINT-MARTINThis is the ideal location for strolling along the water. Sights worth seeing: old pedestrianbridges, several locks, old indus-trial buildings, well-preservedart deco homes. (1)

15WORLDWIDEPARIS

The lightsof the city

“ It's a perfect moment.The soft light,the scent in the air,the murmur of the city.“

FROM: THE FABULOUS DESTINY OF AMÉLIE POULAIN

N arrow sidewalks lead past shop

windows with extravagant lamps and

chairs. Wide boulevards are lined by

boutiques fi lled with lingerie and the most

beautiful dresses of the season. The tempting

scent of croissants drifts out of charming

sidewalk cafés. The scenery is fi ttingly accen-

tuated by the sound of bicycle bells, the

rattle of mopeds and the hum of cars. Eyes,

ears or nose – Paris challenges all the senses.

A MIX OF HUSTLEAND TRANQUILITY

Every corner holds a new discovery in store,

especially in bustling Marais. Originally swamp-

land, the area was drained in the 12th century.

In the 17th century it attracted aristocrats like

it does tourists today. Even the Parisians them-

selves love the mix of medieval alleyways, chic

squares and the grand town homes of yester-

year’s rich and famous, now converted into

Paris, mon amourEvery nook and cranny captivates the

senses on a stroll through France’s capital city.

WORLDWIDE

museums. But the blend of architecture isn’t the

district’s only allure. Offbeat bars, restaurants,

designer and vintage boutiques and hip art

are the hallmarks of this dynamic quarter.

Lower Marais was long the ‘in’ district for artists

and free spirits. Today, Haut Marais (upper or

northern Marais) is especially hip. In the trendy

district referred to by the locals as NoMa, the

Rue de Bretagne, Rue Dupetit-Thouars and

Rue Charlot entice passers-by to pause and

City guide

MOST CHARMING SIGHTS

BEST PLACES TO STROLLNOMA DISTRICT This trendy quarter is north of Marais, be-tween Rue Vertbois, Place de la République, Rue de Turenne and Rue de Bretagne. Filled with new bars, boutiques and galleries. CANAL SAINT-MARTINThis is the ideal location for strolling along the water. Sights worth seeing: old pedestrianbridges, several locks, old indus-trial buildings, well-preservedart deco homes. (1)

16WORLDWIDEPARIS

browse in an ever-changing array

of stores. That is the charm of Paris.

Every nook and cranny of the beau-

tiful city on the Seine enchants its

visitors. Sometimes intrusive with

its odors, noises and ostentatious

architecture, sometimes subtle with

the fl utter of sparrows’ wings, the

pastel hues of the latest fashion or

the golden glow of the evening sun.

No wonder that 30 million tourists

from all over the world pour into

this metropolis every year.

EYE-CATCHINGARCHITECTURE

Despite all the hustle and bustle,

Paris offers moments of tranquility as

well. Such as sitting on a bench on

the banks of the Seine on the north-

western corner of the Île de la Cité in

the evening, watching the lights of

passing boats. Or standing on top of

your fi rst Parisian rooftop. Nestled

on the roof of a building in the nightlife

district Oberkampf, the sky bar and

restaurant ‘Le Perchoir’ (4) offers a

spectacular view of the city. A drink

also presents the ideal opportunity

to lay plans for the next day, like a visit

to the ‘Fondation Louis Vuitton pour

la Création’ (2) at Avenue du Mahatma

Gandhi 8. The futuristic building

is the brainchild of American star

architect Frank Gehry, who was also

the designer of the Guggenheim

Museum Bilbao. It is home to several

galleries and rooms for permanent

collection and temporary exhibits. For

a charming stroll, try the ‘Coulée verte

René-Dumont’ (3). This green belt in

the heart of the city follows an old

railway line and is lined with beds of

perennials, trees and potted plants. It

extends for four and a half kilometers,

partly on wooden walkways, and is

slightly elevated from the Place de la

Bastille until shortly before the Bois

de Vincennes. It's the perfect location

to relax and unwind after a museum

visit or a morning shopping excursion.

At the beginning of the ‘Coulée verte’

is located ‘Le Viaduc des Arts’. Below

it, Avenue Daumesnil is home to the

studios of 55 artisans. Unusual leather

jewelry can be found next to elegant

lamps and minimalist furniture or

copper pots and traditional kitchen

utensils. Visitors can also peruse art

shops and galleries with contemporary

objects in the Viaduc des Arts.

BEAUTIFULFRENCHWOMEN

In the 9th arrondissement, just fi ve

minutes on foot from the ‘Opéra

Garnier’ and the famous ‘La Fayette’

department store, is the beauty

FOR MORE TIPS ON VISITING

PARIS, SEE:

WWW.MYLITTLEPARIS.COM

WWW.HIPPARIS.COM

Beauty oasis

Outdoorwalks

institute ‘Mogador Santé’ (6). Here,

expert staff advise Parisian women

searching for just the right skin

care. “Natural cosmetics are in ever-

increasing demand,” observes store

manager Valérie (5, left). She explains

that customers often come in with

specifi c needs, and it is especially

important to them that the products

are effective. “Our clientele often

choose products from ANNEMARIE

BÖRLIND because these offer both

effective results and biocompatibility

with the skin,” reports cosmetics

ONE OF TWO HANDBAGS FROM

THE CHARITY LABEL BELIYA.

Casual by day, glamorous by night –

the WONDER leather bag is an

elegant companion. www.beliya.com

QUESTION How many tourists visit Paris

each year? A 1 million B 30 million

Send your answer via e-mail to:[email protected]. Entries will be accepted from August 15, 2015 to November 30, 2015.

Rooftopsby night

“ Our customers want eff ectiveresults andgentle skin care.”FABIENNE, MOGADOR PARIS

consultant Fabienne (5, right), who

has worked at Mogador Santé for two

years now. After being professionally

advised and supplied with the perfect

skin care products, customers can

continue strolling the boulevards

around Rue Mogador.

City guide

SAVORING THE SWEET

LIFELADURÉE ROYALE at Rue Royale 16–18 sells sinfully delicious macarons and fine patisserie.L'ECUME SAINT-HONORÉA charming location for ultra-fresh oysters and a glass of wine at Rue du Marché Saint-Honoré 6.SKY BAR LE PERCHOIRChill out on the seventh-floorterrace at Rue Crespin du Gast 14.

ACCOMMODATIONL'HOTEL At Rue des Beaux Arts 13, in the enchanting district of Saint-Germain-des-Prés. MANOIR DE BEAUREGARDAt Rue des Lilas 43, furnished with family-owned antiquities.FOUR SEASONS GEORGE V Fabulous hotel with theoutstanding “Le Cinq” restaurantat Avenue George V 31.

LIPSTICK IN PARIS REDThe fiery colorof the city always guarantees aradiant appearance.

16WORLDWIDEPARIS

browse in an ever-changing array

of stores. That is the charm of Paris.

Every nook and cranny of the beau-

tiful city on the Seine enchants its

visitors. Sometimes intrusive with

its odors, noises and ostentatious

architecture, sometimes subtle with

the fl utter of sparrows’ wings, the

pastel hues of the latest fashion or

the golden glow of the evening sun.

No wonder that 30 million tourists

from all over the world pour into

this metropolis every year.

EYE-CATCHINGARCHITECTURE

Despite all the hustle and bustle,

Paris offers moments of tranquility as

well. Such as sitting on a bench on

the banks of the Seine on the north-

western corner of the Île de la Cité in

the evening, watching the lights of

passing boats. Or standing on top of

your fi rst Parisian rooftop. Nestled

on the roof of a building in the nightlife

district Oberkampf, the sky bar and

restaurant ‘Le Perchoir’ (4) offers a

spectacular view of the city. A drink

also presents the ideal opportunity

to lay plans for the next day, like a visit

to the ‘Fondation Louis Vuitton pour

la Création’ (2) at Avenue du Mahatma

Gandhi 8. The futuristic building

is the brainchild of American star

architect Frank Gehry, who was also

the designer of the Guggenheim

Museum Bilbao. It is home to several

galleries and rooms for permanent

collection and temporary exhibits. For

a charming stroll, try the ‘Coulée verte

René-Dumont’ (3). This green belt in

the heart of the city follows an old

railway line and is lined with beds of

perennials, trees and potted plants. It

extends for four and a half kilometers,

partly on wooden walkways, and is

slightly elevated from the Place de la

Bastille until shortly before the Bois

de Vincennes. It's the perfect location

to relax and unwind after a museum

visit or a morning shopping excursion.

At the beginning of the ‘Coulée verte’

is located ‘Le Viaduc des Arts’. Below

it, Avenue Daumesnil is home to the

studios of 55 artisans. Unusual leather

jewelry can be found next to elegant

lamps and minimalist furniture or

copper pots and traditional kitchen

utensils. Visitors can also peruse art

shops and galleries with contemporary

objects in the Viaduc des Arts.

BEAUTIFULFRENCHWOMEN

In the 9th arrondissement, just fi ve

minutes on foot from the ‘Opéra

Garnier’ and the famous ‘La Fayette’

department store, is the beauty

FOR MORE TIPS ON VISITING

PARIS, SEE:

WWW.MYLITTLEPARIS.COM

WWW.HIPPARIS.COM

Beauty oasis

Outdoorwalks

institute ‘Mogador Santé’ (6). Here,

expert staff advise Parisian women

searching for just the right skin

care. “Natural cosmetics are in ever-

increasing demand,” observes store

manager Valérie (5, left). She explains

that customers often come in with

specifi c needs, and it is especially

important to them that the products

are effective. “Our clientele often

choose products from ANNEMARIE

BÖRLIND because these offer both

effective results and biocompatibility

with the skin,” reports cosmetics

ONE OF TWO HANDBAGS FROM

THE CHARITY LABEL BELIYA.

Casual by day, glamorous by night –

the WONDER leather bag is an

elegant companion. www.beliya.com

QUESTION How many tourists visit Paris

each year? A 1 million B 30 million

Send your answer via e-mail to:[email protected]. Entries will be accepted from August 15, 2015 to November 30, 2015.

Rooftopsby night

“ Our customers want eff ectiveresults andgentle skin care.”FABIENNE, MOGADOR PARIS

consultant Fabienne (5, right), who

has worked at Mogador Santé for two

years now. After being professionally

advised and supplied with the perfect

skin care products, customers can

continue strolling the boulevards

around Rue Mogador.

City guide

SAVORING THE SWEET

LIFELADURÉE ROYALE at Rue Royale 16–18 sells sinfully delicious macarons and fine patisserie.L'ECUME SAINT-HONORÉA charming location for ultra-fresh oysters and a glass of wine at Rue du Marché Saint-Honoré 6.SKY BAR LE PERCHOIRChill out on the seventh-floorterrace at Rue Crespin du Gast 14.

ACCOMMODATIONL'HOTEL At Rue des Beaux Arts 13, in the enchanting district of Saint-Germain-des-Prés. MANOIR DE BEAUREGARDAt Rue des Lilas 43, furnished with family-owned antiquities.FOUR SEASONS GEORGE V Fabulous hotel with theoutstanding “Le Cinq” restaurantat Avenue George V 31.

LIPSTICK IN PARIS REDThe fiery colorof the city always guarantees aradiant appearance.

18 CAREDADO SENS

Fascinating nature

THE ROSEOF JERICHO

MIRACLE IN THE DESERTIt is a novelty in the plant king-dom – the resurrection plant also known as the Rose of Jericho. It can survive in some cases for decades without water, losing 98 per centof its moisture. But just a few drops of rain are all that is needed to bring the spikey brown leaves back to life. Almost like magic, the Rose of Jericho unfolds into a plant again. In the cosmetics industry, extracts derived from this plant are used to lock moisture into the skin and strengthen the skin barrier.

barrier. This natural bulwark for our

body is built like a wall. The horn

cells are the bricks, while a mix of

lipids and proteins serves as the

mortar. Stimuli such as washing,

aggressive skin cleansers or shaving

can irritate this barrier. A deodorant

should therefore not only stop odors,

it should be gentle to the skin as well.

Sprays and roll-ons with substances

like organic aloe vera soothe and

moisturize the skin. So does licorice

root extract, which also acts as an

infl ammation inhibitor. Products

containing no alcohol are especially

gentle to the skin and can be applied

to the sensitive skin under the arms

even immediately after shaving.

Deodorants should also be free of

aluminum salts. These salts constrict

the sweat glands, which causes

Rosy, even and radiant: this is

how we love our skin. But

external stimuli can sometimes

weaken this fragile hull. It becomes

chapped, dry and is no longer able to

retain moisture. These symptoms then

lead to itching and fl aking. But the

appropriate skin care products can

transform skin as rough as sandpaper

back into the softest silk.

RECOGNIZING THE SKIN’S NEEDS

The interplay of moisture and oil is

crucial. Dry skin thirsts for both.

Substances such as urea, panthenol,

and hyaluronic acid moisturize skin

and foster its ability to retain mois-

ture. Vegetable oils like borage seed

and evening primrose oil, closely

resemble the skin’s own oils, which

ensures that moisture is locked into

the skin and that the hydro lipid

mantle can regenerate. This process

is facilitated by substances such as

vegetable squalene. It leaves skin soft

but not oily. A similar compound is a

part of skin’s protective acid mantle.

Dry, tight skin is especially unpleasant

in the eye area and quickly becomes

visible in the form of small lines and

wrinkles. The skin is extremely thin

here and contains few sebum and

sweat glands. In addition to the eyes

blinking approximately 10,000 times

a day, skin in the eye area is also

put under strain by heating and air

conditioning and exposure to UV rays.

Products with hydrating substances

such as hyaluronic acid improve the

skin’s look and feel. Polyunsaturated

fatty acids in vegetable oils such as

Inca peanut oil strengthen the skin

SHOWYOURSOFTER SIDE

NATURAL DADO SENS DERMACOSMETICS care for skin with innovation based on medical research.

Protection, regeneration and nutrition – stressedskin needs extra careand attention.

PROTECTION ANDCARE FOR SPECIFICREQUIREMENTS Sensitive skin, neurodermatitis or epilated skin – DADO SENS Deo Spray and Deo Balsam Roll-On off er 24-hour protection and biocompatibility with the skin.

The eye cream is based on active substances from the moisture-retaining Rose of Jericho.

DADO SENSDEO SPRAY 24H

DADO SENSDEO BALSAM ROLL-ON 24H

EXTRODERMEYE CREAM

18 CAREDADO SENS

Fascinating nature

THE ROSEOF JERICHO

MIRACLE IN THE DESERTIt is a novelty in the plant king-dom – the resurrection plant also known as the Rose of Jericho. It can survive in some cases for decades without water, losing 98 per centof its moisture. But just a few drops of rain are all that is needed to bring the spikey brown leaves back to life. Almost like magic, the Rose of Jericho unfolds into a plant again. In the cosmetics industry, extracts derived from this plant are used to lock moisture into the skin and strengthen the skin barrier.

barrier. This natural bulwark for our

body is built like a wall. The horn

cells are the bricks, while a mix of

lipids and proteins serves as the

mortar. Stimuli such as washing,

aggressive skin cleansers or shaving

can irritate this barrier. A deodorant

should therefore not only stop odors,

it should be gentle to the skin as well.

Sprays and roll-ons with substances

like organic aloe vera soothe and

moisturize the skin. So does licorice

root extract, which also acts as an

infl ammation inhibitor. Products

containing no alcohol are especially

gentle to the skin and can be applied

to the sensitive skin under the arms

even immediately after shaving.

Deodorants should also be free of

aluminum salts. These salts constrict

the sweat glands, which causes

Rosy, even and radiant: this is

how we love our skin. But

external stimuli can sometimes

weaken this fragile hull. It becomes

chapped, dry and is no longer able to

retain moisture. These symptoms then

lead to itching and fl aking. But the

appropriate skin care products can

transform skin as rough as sandpaper

back into the softest silk.

RECOGNIZING THE SKIN’S NEEDS

The interplay of moisture and oil is

crucial. Dry skin thirsts for both.

Substances such as urea, panthenol,

and hyaluronic acid moisturize skin

and foster its ability to retain mois-

ture. Vegetable oils like borage seed

and evening primrose oil, closely

resemble the skin’s own oils, which

ensures that moisture is locked into

the skin and that the hydro lipid

mantle can regenerate. This process

is facilitated by substances such as

vegetable squalene. It leaves skin soft

but not oily. A similar compound is a

part of skin’s protective acid mantle.

Dry, tight skin is especially unpleasant

in the eye area and quickly becomes

visible in the form of small lines and

wrinkles. The skin is extremely thin

here and contains few sebum and

sweat glands. In addition to the eyes

blinking approximately 10,000 times

a day, skin in the eye area is also

put under strain by heating and air

conditioning and exposure to UV rays.

Products with hydrating substances

such as hyaluronic acid improve the

skin’s look and feel. Polyunsaturated

fatty acids in vegetable oils such as

Inca peanut oil strengthen the skin

SHOWYOURSOFTER SIDE

NATURAL DADO SENS DERMACOSMETICS care for skin with innovation based on medical research.

Protection, regeneration and nutrition – stressedskin needs extra careand attention.

PROTECTION ANDCARE FOR SPECIFICREQUIREMENTS Sensitive skin, neurodermatitis or epilated skin – DADO SENS Deo Spray and Deo Balsam Roll-On off er 24-hour protection and biocompatibility with the skin.

The eye cream is based on active substances from the moisture-retaining Rose of Jericho.

DADO SENSDEO SPRAY 24H

DADO SENSDEO BALSAM ROLL-ON 24H

EXTRODERMEYE CREAM

BEST RATING

VERY GOOD

FROM ÖKO TEST05/2015

20CAREDADO SENS

ANNEMARIE BÖRLIND Sun Care Lip Stick LSF 20

ÖKO-TEST-Magazin 05/2015

sehr gut

us to sweat less. But they are also

suspected of increasing the risk of

breast cancer and Alzheimer’s disease.

GENTLY ACCENTUATING NATURAL BEAUTY

The needs of dry, irritated skin

must be taken into account when

formulating make-up as well. A

water-in-oil foundation moisturizes,

while special active ingredients such

as Defensil®-Plus soothe and relaxes.

The products are easily distributable

on the skin. The pure pigments they

contain provide reliable coverage,

an important aspect for those suffer-

ing from neurodermatitis, acne or

rosacea. Powder is not taboo for dry

skin. Modern formulas offer a light,

pleasant texture as well as high-

quality ingredients that nourish and

soothe the skin.

Beautifullysoothing

CRITICALLYACCLAIMED

HIGHLY EFFECTIVE SERUM

One of the best – BEAUTY PEARLS

with botanical caviar were among

the top three products in the

“Best Anti Aging Serum” category

of the Beauty Shortlist Awards.

They were also one of the favo-

rites at the Gala Spa Awards, and

were nominated in the “Organic

Concepts” category.

Reinforcement

Newleader

Michael Lindner, previously the

sole Managing Director of

BÖRLIND GmbH, was joined by

his son Nicolas Lindner on July 1.

“We are taking to next step toward

a generational handover by ap-

pointing my son to the company

management. We are confi dent

that BÖRLIND GmbH will remain

successful in the future as well

as a family-led company,”

commented Michael Lindner.

Animal welfare

Now vegan

Vegan is trendy, and cosmetics are

no exception. ANNEMARIE

BÖRLIND has listened to what

customers want and reformulated

all of the products in its AQUA-

NATURE series. A vegan version

of xanthan gum is now being used.

In the Hyaluronate Moisturizing

Cream, beeswax has been

replaced by other types of wax,

making the consistency even softer.

Gentle make-up

MAKE-UP TIPS FOR SENSITIVE SKIN

BEAUTIFYING SKIN CARE Make-up for dry, red and irritated skin? Of course! A moisturizing foundation ensures an even com-plexion. Transparent powder does more than just fi nish your make-up and hold it in place. Available in a practical mirrored compact, it is also ideal for stopping shine when on the go. Precision and biocompatibility are must-haves in mascara. An ophthalmologist-tested product defi nes the lashes and is also suitable for contact lens wearers.

AWARD-WINNING

1ST PLACE FOR THE PEARLS

The BEAUTY PEARLS were the

fi rst-place fi nishers in the “Most

Innovative Natural Product”

category of the European BSB

Innovation Prize. The award is

designed to disseminate the latest

knowledge worldwide and to

honor outstanding innovations.

SIGN OF QUALITY

PART OF THE NEW DESIGN

The ANNEMARIE BÖRLIND quality seal

off ers a concise explanation of what

the company’s products stand for.

DADO SENSHYPERSENSITIVEMASCARA

DADO SENSMAKE-UP

DADO SENSTRANSPARENTPOWDER

BEST RATING

VERY GOOD

FROM ÖKO TEST05/2015

20CAREDADO SENS

ANNEMARIE BÖRLIND Sun Care Lip Stick LSF 20

ÖKO-TEST-Magazin 05/2015

sehr gut

us to sweat less. But they are also

suspected of increasing the risk of

breast cancer and Alzheimer’s disease.

GENTLY ACCENTUATING NATURAL BEAUTY

The needs of dry, irritated skin

must be taken into account when

formulating make-up as well. A

water-in-oil foundation moisturizes,

while special active ingredients such

as Defensil®-Plus soothe and relaxes.

The products are easily distributable

on the skin. The pure pigments they

contain provide reliable coverage,

an important aspect for those suffer-

ing from neurodermatitis, acne or

rosacea. Powder is not taboo for dry

skin. Modern formulas offer a light,

pleasant texture as well as high-

quality ingredients that nourish and

soothe the skin.

Beautifullysoothing

CRITICALLYACCLAIMED

HIGHLY EFFECTIVE SERUM

One of the best – BEAUTY PEARLS

with botanical caviar were among

the top three products in the

“Best Anti Aging Serum” category

of the Beauty Shortlist Awards.

They were also one of the favo-

rites at the Gala Spa Awards, and

were nominated in the “Organic

Concepts” category.

Reinforcement

Newleader

Michael Lindner, previously the

sole Managing Director of

BÖRLIND GmbH, was joined by

his son Nicolas Lindner on July 1.

“We are taking to next step toward

a generational handover by ap-

pointing my son to the company

management. We are confi dent

that BÖRLIND GmbH will remain

successful in the future as well

as a family-led company,”

commented Michael Lindner.

Animal welfare

Now vegan

Vegan is trendy, and cosmetics are

no exception. ANNEMARIE

BÖRLIND has listened to what

customers want and reformulated

all of the products in its AQUA-

NATURE series. A vegan version

of xanthan gum is now being used.

In the Hyaluronate Moisturizing

Cream, beeswax has been

replaced by other types of wax,

making the consistency even softer.

Gentle make-up

MAKE-UP TIPS FOR SENSITIVE SKIN

BEAUTIFYING SKIN CARE Make-up for dry, red and irritated skin? Of course! A moisturizing foundation ensures an even com-plexion. Transparent powder does more than just fi nish your make-up and hold it in place. Available in a practical mirrored compact, it is also ideal for stopping shine when on the go. Precision and biocompatibility are must-haves in mascara. An ophthalmologist-tested product defi nes the lashes and is also suitable for contact lens wearers.

AWARD-WINNING

1ST PLACE FOR THE PEARLS

The BEAUTY PEARLS were the

fi rst-place fi nishers in the “Most

Innovative Natural Product”

category of the European BSB

Innovation Prize. The award is

designed to disseminate the latest

knowledge worldwide and to

honor outstanding innovations.

SIGN OF QUALITY

PART OF THE NEW DESIGN

The ANNEMARIE BÖRLIND quality seal

off ers a concise explanation of what

the company’s products stand for.

DADO SENSHYPERSENSITIVEMASCARA

DADO SENSMAKE-UP

DADO SENSTRANSPARENTPOWDER

RESEARCH & KNOWLEDGEBEAUTY SHOTS

“ I am especiallyfascinated byresearching plankton and algae.”

GUYLAINE LE LOARER, HEAD OF RESEARCHAND DEVELOPMENT FOR BÖRLIND GMBH

It could be a playground for giants –

massive stone blocks twisted into

bizarre forms and fi gures, rugged

boulders and steep cliffs interspersed

with elongated bays and deserted

beaches. The rocks shimmer pink in

the light, the air fi lls with water

droplets as the blustery waves of the

Atlantic break on the coast. Water has

shaped the land here for thousands of

years. It was with good reason that

the Celts referred to Brittany as

‘Armor,’ the land of the sea. This

region in the northwest of France is

home to countless natural wonders –

and to Guylaine Le Loarer. The Head

of Research and Development for

BÖRLIND GmbH grew up next to

the sea, full of curiosity about this

ecosystem and its inhabitants.

TINY BUT POWERFUL

She has always been especially

fascinated by algae, which has lived in

the ocean’s ecosystem for around

three billion years. Sometimes being

just a few micrometers in size, they

are now the start of the ocean food

chain. The millions and millions of

tiny organisms, together known as

phytoplankton, drift in the seawater,

obtaining the energy they need for

life from sunlight and carbon dioxide.

An enormous number of these tiny

maritime dwellers – around 40,000

different types – have been identifi ed

so far, but scientists believe there

are at least ten times that number.

Research, however, is focusing on the

macroalgae with which we are much

more familiar. Guylaine Le Loarer and

her team have been able to harvest

THE MAGIC

OF THESEASThe powerful sea spray carved out the coast of Brittany,but it waves hold natural beauty secrets as well.

RESEARCH & KNOWLEDGEBEAUTY SHOTS

“ I am especiallyfascinated byresearching plankton and algae.”

GUYLAINE LE LOARER, HEAD OF RESEARCHAND DEVELOPMENT FOR BÖRLIND GMBH

It could be a playground for giants –

massive stone blocks twisted into

bizarre forms and fi gures, rugged

boulders and steep cliffs interspersed

with elongated bays and deserted

beaches. The rocks shimmer pink in

the light, the air fi lls with water

droplets as the blustery waves of the

Atlantic break on the coast. Water has

shaped the land here for thousands of

years. It was with good reason that

the Celts referred to Brittany as

‘Armor,’ the land of the sea. This

region in the northwest of France is

home to countless natural wonders –

and to Guylaine Le Loarer. The Head

of Research and Development for

BÖRLIND GmbH grew up next to

the sea, full of curiosity about this

ecosystem and its inhabitants.

TINY BUT POWERFUL

She has always been especially

fascinated by algae, which has lived in

the ocean’s ecosystem for around

three billion years. Sometimes being

just a few micrometers in size, they

are now the start of the ocean food

chain. The millions and millions of

tiny organisms, together known as

phytoplankton, drift in the seawater,

obtaining the energy they need for

life from sunlight and carbon dioxide.

An enormous number of these tiny

maritime dwellers – around 40,000

different types – have been identifi ed

so far, but scientists believe there

are at least ten times that number.

Research, however, is focusing on the

macroalgae with which we are much

more familiar. Guylaine Le Loarer and

her team have been able to harvest

THE MAGIC

OF THESEASThe powerful sea spray carved out the coast of Brittany,but it waves hold natural beauty secrets as well.

24RESEARCH & KNOWLEDGEBEAUTY SHOTS

2525252525252525252525522 NATNATNATATURAURAURAL WL WL WOMAOMAMANN010101 — 2— 2— 2015015015

244RESRESRESRESRRESRESRESEAREAREAREAREAREAREAEAREAAEARARCHCHCHCCHCHCHCHCHCHCHCHCCH & K& K&& K& K& K& K&& K& K& K& K& K&& NOWNOWNOWNOWNOWNOWNOWNOWNOWNOWOWNOWNOWWLEDLEDLEDLEDLEDLEDLEDLEDLEDLEDEDLEDLEDEDLE GEGEGEGEGEGEGEGEGEGEGEGEGEBEABEABEABEABEABEBEABEEABEAEABEAUTYUTYUTYUTYUTYUTYUTYUTYUTYUTYUTYTYTYTYUTY SHSHSHSHSHSHSHSHSHSHSHHHOTSOTSOTSOTSOTSOTSOTSOTSOTSOTSOTSOTOTS

_How is the main active substance

harvested from microorganisms?

What does biotechnological mean?

The phytoplankton comes from a special

ecosystem in France, the Aber Benoît

River, which fl ows into the Atlantic. The

manufacturer of the active ingredient

was able to isolate a unique, natural

sugar molecule, Exopolysaccharide 15,

from the phytoplankton. The molecule

in this particular form is produced

exclusively by this phytoplankton.

For sustainability reasons, the micro-

organism is isolated and cultivated

in special bioreactors. There the micro-

organism releases its special sugar

molecule onto a medium from which

it can then be harvested. This makes

it possible to control the production

process. In addition, the chemical

structure and purity of the special

sugar molecule are always reproducible,

which is benefi cial considering that

the molecule cannot be found in any

other organism on land and exists

only in this delta estuary.

_How does phytoplankton strengthen

the skin barrier? What processes does it

trigger? The active ingredients from the

An interview with...

Guylaine Le Loarer

Unlockingplankton’s secrets

phytoplankton increase the synthesis

of proteins that are involved in diff eren-

tiation of keratinocytes, thus activating

cellular regeneration. Both mechanisms

of action promote better epidermal

cohesion, dead skin cells are shed much

faster and the skin feels smoother.

_How long should the application

period last? When will I see results?

Direct eff ects are visibly immediately

after the fi rst application. Good examples

of this are the HYDRO BOOSTER and

the VITAMIN ENERGIZER. These inten-

sive concentrates can be used for both

longer and shorter application periods.

SOS SENSITIVE intensive concentrate

provides fast relief, in particular for

stressed skin, while the ANTI-AGING

REVITALIZER smooths skin by 15 per

cent after 28 days of application.

FRESHNESS BOOST Like all of the BEAUTY

SHOTS, the HYDRO BOOSTER formula is based

on phytoplankton. Botanical hyaluronic acid

from jelly fungus and substances derived from

red algae additionally help to plump up the

skin from the inside.

BOTANICAL HYALURONIC

ACID FROM JELLY FUNGUS

moisturizes

and smooths

RED ALGAE

stimulates natural

hyaluronic acid production in the skin

SKIN & POREBALANCER

for large-pored skin

ANTI-AGINGENERGIZER

for demand-ing skin

VITAMINENERGIZER

for tired,pale skin

SOSSENSITIVE

for sensitive skin

HYDROBOOSTER

for dry skin

precious beauty ingredients from

several types, including various red

and brown algae. “They contain mole-

cules that smooth the skin, molecules

that act as anti-infl ammatory agents

and other molecules that even have

moisturizing properties,” explains

the scientist. Nearly a hundred

ANNEMARIE BÖRLIND and DADO

SENS products have the power of the

sea in them. And they are now being

joined by fi ve exceptional new ones.

THE POWER OF THE PLANKTON

The name says it all. BEAUTY SHOTS

have an immediate, targeted impact,

just like a shot. The slim dispensers

are fi lled with intensive concentrates

that lead to visible skin care results

after just a short application period.

Their innovative formulas are tailored

to a variety of skin needs, irrespective

of users’ age. ANNEMARIE BÖRLIND

produces them with revolutionary

active ingredients that only Mother

Nature could come up with. All of

the vegan BEAUTY SHOTS are based

on a substance harvested from

phytoplankton with the aid of bio-

technology. “It is no coincidence,” says

the Breton Le Loarer with a laugh,

“that I specialize in biotechnological

research on algae and plankton.”

This region in the west of France

contains the largest algae fi eld in

Europe. Universities, research insti-

tutes and raw material suppliers have

established an extensive network

INTENSIVE CONCENTRATE WITH AN IMMEDIATE IMPACT The new BEAUTY SHOTS

GUYLAINE LE LOARERHead of Research andDevelopment for BÖRLIND GmbH

2525252525252525252525522 NATNATNATATURAURAURAL WL WL WOMAOMAMANN010101 — 2— 2— 2015015015

244RESRESRESRESRRESRESRESEAREAREAREAREAREAREAEAREAAEARARCHCHCHCCHCHCHCHCHCHCHCHCCH & K& K&& K& K& K& K&& K& K& K& K& K&& NOWNOWNOWNOWNOWNOWNOWNOWNOWNOWOWNOWNOWWLEDLEDLEDLEDLEDLEDLEDLEDLEDLEDEDLEDLEDEDLE GEGEGEGEGEGEGEGEGEGEGEGEGEBEABEABEABEABEABEBEABEEABEAEABEAUTYUTYUTYUTYUTYUTYUTYUTYUTYUTYUTYTYTYTYUTY SHSHSHSHSHSHSHSHSHSHSHHHOTSOTSOTSOTSOTSOTSOTSOTSOTSOTSOTSOTOTS

_How is the main active substance

harvested from microorganisms?

What does biotechnological mean?

The phytoplankton comes from a special

ecosystem in France, the Aber Benoît

River, which fl ows into the Atlantic. The

manufacturer of the active ingredient

was able to isolate a unique, natural

sugar molecule, Exopolysaccharide 15,

from the phytoplankton. The molecule

in this particular form is produced

exclusively by this phytoplankton.

For sustainability reasons, the micro-

organism is isolated and cultivated

in special bioreactors. There the micro-

organism releases its special sugar

molecule onto a medium from which

it can then be harvested. This makes

it possible to control the production

process. In addition, the chemical

structure and purity of the special

sugar molecule are always reproducible,

which is benefi cial considering that

the molecule cannot be found in any

other organism on land and exists

only in this delta estuary.

_How does phytoplankton strengthen

the skin barrier? What processes does it

trigger? The active ingredients from the

An interview with...

Guylaine Le Loarer

Unlockingplankton’s secrets

phytoplankton increase the synthesis

of proteins that are involved in diff eren-

tiation of keratinocytes, thus activating

cellular regeneration. Both mechanisms

of action promote better epidermal

cohesion, dead skin cells are shed much

faster and the skin feels smoother.

_How long should the application

period last? When will I see results?

Direct eff ects are visibly immediately

after the fi rst application. Good examples

of this are the HYDRO BOOSTER and

the VITAMIN ENERGIZER. These inten-

sive concentrates can be used for both

longer and shorter application periods.

SOS SENSITIVE intensive concentrate

provides fast relief, in particular for

stressed skin, while the ANTI-AGING

REVITALIZER smooths skin by 15 per

cent after 28 days of application.

FRESHNESS BOOST Like all of the BEAUTY

SHOTS, the HYDRO BOOSTER formula is based

on phytoplankton. Botanical hyaluronic acid

from jelly fungus and substances derived from

red algae additionally help to plump up the

skin from the inside.

moisturizes

and smooths

RED ALGAE

stimulates natural

hyaluronic acid production in the skin

SKIN & POREBALANCER

for large-pored skin

ANTI-AGINGENERGIZER

for demand-ing skin

VITAMINENERGIZER

for tired,pale skin

SOSSENSITIVE

for sensitive skin

HYDROBOOSTER

for dry skin

precious beauty ingredients from

several types, including various red

and brown algae. “They contain mole-

cules that smooth the skin, molecules

that act as anti-infl ammatory agents

and other molecules that even have

moisturizing properties,” explains

the scientist. Nearly a hundred

ANNEMARIE BÖRLIND and DADO

SENS products have the power of the

sea in them. And they are now being

joined by fi ve exceptional new ones.

THE POWER OF THE PLANKTON

The name says it all. BEAUTY SHOTS

have an immediate, targeted impact,

just like a shot. The slim dispensers

are fi lled with intensive concentrates

that lead to visible skin care results

after just a short application period.

Their innovative formulas are tailored

to a variety of skin needs, irrespective

of users’ age. ANNEMARIE BÖRLIND

produces them with revolutionary

active ingredients that only Mother

Nature could come up with. All of

the vegan BEAUTY SHOTS are based

on a substance harvested from

phytoplankton with the aid of bio-

technology. “It is no coincidence,” says

the Breton Le Loarer with a laugh,

“that I specialize in biotechnological

research on algae and plankton.”

This region in the west of France

contains the largest algae fi eld in

Europe. Universities, research insti-

tutes and raw material suppliers have

established an extensive network

INTENSIVE CONCENTRATE WITH AN IMMEDIATE IMPACT The new BEAUTY SHOTS

GUYLAINE LE LOARERHead of Research andDevelopment for BÖRLIND GmbH

EDITORIAL

PROFILE

BEAUTY

COMMITMENT

for BÖRLIND GmbH.

MAKE-UP

WORLDWIDE

21 Awards and News.

SERVICE

Dear Readers,

Sincerely yours,

In this issue

“ The ocean is an extraordinary ecosystem.”GUYLAINE LE LOARER

Effectively targeted

A SOURCE OFINSPIRATION

SUBSTANCES FROMNATURE

here. This was how ANNEMARIE

BÖRLIND discovered phytoplankton

with its amazing ability to strengthen

the skin barrier and reduce infl am-

mation. The formulas for the individual

BEAUTY SHOTS contain additional

innovative new active ingredients,

such as the red algae in the HYDRO

BOOSTER. And as Guylaine Le Loarer

explains, this stimulates the skin’s own

hyaluronic acid production. Drawing

on the latest scientifi c fi ndings,

ANNEMARIE BÖRLIND is eliciting

hidden beauty potential from other

plants as well. Szechuan pepper in

the ANTI AGING REVITALIZER, for

example, helps to relax the facial

features. It is enhanced by an oil

derived from the sap droplets of the

Greek mastic pistachio. “It stimulates

the skin’s youthful genes. This

activates the synthesis of proteins

that are responsible for fi rm, youthful

skin and that reduce fi ne lines

and wrinkles,” explains the Head of

Research and Development for

BÖRLIND GmbH. She and her team

subjected all of the BEAUTY SHOTS

to strict tests for biocompatibility and

effectiveness. Applied to cleansed

skin, the intensive concentrates are

absorbed almost instantly and, as

if by magic, the skin radiates with the

power of the sea and its plants.

R VITAMIN E

(DERIVED FROM SOY)

protects against premature

skin aging

ACAI BERRY

antioxidant effect

BALLOON PLANT EXTRACT

relieves irritation

BLACKCURRANT SEED OIL

has a soothing effect

PHYTOPLANKTON

minimizes the pores

perfects the complexion

SZECHUAN PEPPER

reduces fi ne lines

PISTACHIO TREE OIL

activates youthful genes

moisturizes

and smooths

RED ALGAE

stimulates natural hyaluronic

acid production in the skin

“ The ocean iextr

on. Drawin

entifi c fi ndings, V

27SERVICE NATURAL WOMAN01 — 2015

SEND YOUR

COMMENTS AND

QUESTIONS

TO V.SERVICE@

BOERLIND.COM

Your Questions

for our Expert

GABI FENCHELNatural cosmetics expert and manager of the ANNEMARIE BÖRLINDNatural Beauty SPA in Bad Teinach

Can you eat ‘botanical caviar’

too? What can it be used for?

BRIGITTE GRASS, LEIPZIG

That is

a good

question!

‘Botanical

caviar’ is

made from

macroalgae

and is used

in our BEAUTY PEARLS. People

do eat botanical caviar in Asia,

where it is valued for its ability to

lower blood pressure. The high

vitamin and mineral content in

botanical caviar make it an excellent

source of nutrients. Botanical caviar

is especially popular among the

inhabitants of the Japanese island

of Okinawa, the “island of cente-

narians,” whose age and good health

are attributable to diet and lifestyle.

In cosmetics, botanical caviar

facilitates better cohesion between

the epidermis and the dermis,

thereby improving and fi rming

the skin structure. It is a striking

example of the motto: “I only

put on my skin what I would also

put in my mouth.”

Mineral oils in cosmetics are said

to be harmful to health. Do you

use them in your products?

TINA STEILER, STUTTGART

MOAHs (mineral oil aromatic

hydrocarbons) are aromatic hydro-

carbons based on mineral oil.

As pioneers in the fi eld of natural

cosmetics, we naturally do not use

them – or many other substances

that are hazardous to health.

Letters from

Readers

TO ISSUE 02 — 2014

“ It is wonderful thatyou are so active in Mali. Your shea butter project is fantastic! ”

MARLIS POTT, VIA E-MAIL

ROSACEA

What products are advis-

able for this condition?

PAULA HEISE, BERLIN

For those who suff er from

rosacea, it is important to use

products that contain little

or no alcohol and that

do not leave a coating

on the skin, i.e. they

are not too oily.

We developed the

SENSACEA skin

care line from DADO

SENS specifi cally

for this purpose.

WELL-ADVISED

SERVICE

www.instagram.com/annemarieboerlind

www.facebook.com/boerlind.naturkosmetik

www.youtube.com/user/AnnemarieBoerlind

www.facebook.com/dadosens.dermakosmetik

www.instagram.com/dadosens

EDITORIAL

PROFILE

BEAUTY

COMMITMENT

for BÖRLIND GmbH.

MAKE-UP

WORLDWIDE

21 Awards and News.

SERVICE

Dear Readers,

Sincerely yours,

In this issue

“ The ocean is an extraordinary ecosystem.”GUYLAINE LE LOARER

Effectively targeted

A SOURCE OFINSPIRATION

SUBSTANCES FROMNATURE

here. This was how ANNEMARIE

BÖRLIND discovered phytoplankton

with its amazing ability to strengthen

the skin barrier and reduce infl am-

mation. The formulas for the individual

BEAUTY SHOTS contain additional

innovative new active ingredients,

such as the red algae in the HYDRO

BOOSTER. And as Guylaine Le Loarer

explains, this stimulates the skin’s own

hyaluronic acid production. Drawing

on the latest scientifi c fi ndings,

ANNEMARIE BÖRLIND is eliciting

hidden beauty potential from other

plants as well. Szechuan pepper in

the ANTI AGING REVITALIZER, for

example, helps to relax the facial

features. It is enhanced by an oil

derived from the sap droplets of the

Greek mastic pistachio. “It stimulates

the skin’s youthful genes. This

activates the synthesis of proteins

that are responsible for fi rm, youthful

skin and that reduce fi ne lines

and wrinkles,” explains the Head of

Research and Development for

BÖRLIND GmbH. She and her team

subjected all of the BEAUTY SHOTS

to strict tests for biocompatibility and

effectiveness. Applied to cleansed

skin, the intensive concentrates are

absorbed almost instantly and, as

if by magic, the skin radiates with the

power of the sea and its plants.

R VITAMIN E

(DERIVED FROM SOY)

protects against premature

skin aging

ACAI BERRY

antioxidant effect

BALLOON PLANT EXTRACT

relieves irritation

BLACKCURRANT SEED OIL

has a soothing effect

PHYTOPLANKTON

minimizes the pores

perfects the complexion

SZECHUAN PEPPER

reduces fi ne lines

PISTACHIO TREE OIL

activates youthful genes

moisturizes

and smooths

RED ALGAE

stimulates natural hyaluronic

acid production in the skin

“ The ocean iextr

on. Drawin

entifi c fi ndings,

27SERVICE NATURAL WOMAN01 — 2015

SEND YOUR

COMMENTS AND

QUESTIONS

TO V.SERVICE@

BOERLIND.COM

Your Questions

for our Expert

GABI FENCHELNatural cosmetics expert and manager of the ANNEMARIE BÖRLINDNatural Beauty SPA in Bad Teinach

Can you eat ‘botanical caviar’

too? What can it be used for?

BRIGITTE GRASS, LEIPZIG

That is

a good

question!

‘Botanical

caviar’ is

made from

macroalgae

and is used

in our BEAUTY PEARLS. People

do eat botanical caviar in Asia,

where it is valued for its ability to

lower blood pressure. The high

vitamin and mineral content in

botanical caviar make it an excellent

source of nutrients. Botanical caviar

is especially popular among the

inhabitants of the Japanese island

of Okinawa, the “island of cente-

narians,” whose age and good health

are attributable to diet and lifestyle.

In cosmetics, botanical caviar

facilitates better cohesion between

the epidermis and the dermis,

thereby improving and fi rming

the skin structure. It is a striking

example of the motto: “I only

put on my skin what I would also

put in my mouth.”

Mineral oils in cosmetics are said

to be harmful to health. Do you

use them in your products?

TINA STEILER, STUTTGART

MOAHs (mineral oil aromatic

hydrocarbons) are aromatic hydro-

carbons based on mineral oil.

As pioneers in the fi eld of natural

cosmetics, we naturally do not use

them – or many other substances

that are hazardous to health.

Letters from

Readers

TO ISSUE 02 — 2014

“ It is wonderful thatyou are so active in Mali. Your shea butter project is fantastic! ”

MARLIS POTT, VIA E-MAIL

ROSACEA

What products are advis-

able for this condition?

PAULA HEISE, BERLIN

For those who suff er from

rosacea, it is important to use

products that contain little

or no alcohol and that

do not leave a coating

on the skin, i.e. they

are not too oily.

We developed the

SENSACEA skin

care line from DADO

SENS specifi cally

for this purpose.

WELL-ADVISED

SERVICE

www.instagram.com/annemarieboerlind

www.facebook.com/boerlind.naturkosmetik

www.youtube.com/user/AnnemarieBoerlind

www.facebook.com/dadosens.dermakosmetik

www.instagram.com/dadosens

EFFECTIVE NATURAL COSMETICS HIGH TECH FROM NATURE

WITH PLANT EXTRACTS FROM CERTIFIED ORGANIC FARMING

CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS FREE OF MINERAL OIL DERIVATIVES

natural woman 1-15 | annemarie bÖrlind and dado sens – the brands for your beauty

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