Indexfokus: A cluster’s competitiveness as

perceived by stakeholders

Enrique Díaz MorenoTCI Member & Mentor

Businessfokus CEO

Associate Professor at UPNA

Industrial Engineer

IESE MBA

“Building a common vision and multistakeholder commitment to

the national and European competitiveness agendas, and mobilizing support from

leaders across sectors, will help fulfil the ambitions of the Europe 2020 agenda.”

The Europe 2020 Competitiveness Report.

Components of the Indexfokus

Perceptions: (Gestalt)

“Organization, identification and interpretation of sensory information in order to represent and understand of the environment”

“The mind understands external stimuli as whole rather than the sum of their parts and It informs us about the environment more realistically to ensure our survival”.

Networking and Social Media:

“Social phenomenon that reaches professionals and companies”.

“Huge potential supported by increasingly affordable Technologies”.

2

Stakeholders:

We are interested to them

They are interested in us.

The relationship between us must be "win to win"

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Conceptual Model of Indexfokus

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Disruptive strategy

Improvement strategyGaps of

Competitiveness

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The key milestones of Indexfokus evaluation

1. Determining the “Factors of Competitiveness”

2. Weighting the “Factors of Competitiveness”

3. Calibrating the “Level of competitiveness” in each factor

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The 12 Competitiveness Factors (WEF):

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Weighting the “Factors of Competitiveness”:

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Calibrating the “Competitive Position”

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If no weights are setto the statements:

Individual Competitiveness Index

Indexfokus assesses the competitiveness in two phases corresponding to the two dimensions of perception of any evaluator:1. Weighting the importance of the Market Competitiveness

Factors. 10-15 minutes

2. Calibrating the Competitive Position in each factor: Indexfokus presents 5 Best Practices for each factor, and the evaluator graduates if are applied successfully by the organization. 20-30 minutes.

3. Individual Indexfokus:

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Stakeholder Competitiveness Index

“Expert evaluators” means: Professionals who know our

organization and the market in which we compete from their particular approach.

“Working with perceptions” means:

Experts don’t need to handle special documents, reports or data. Their knowledge and experience are enough in a fast assessment process.

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Stakeholders Matrix

Assigning the experts to the stakeholders

Expert

J. K. X

G. H. X X

S. Y. X

H. H. X

R. M. x

L. J. X X

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Cluster Competitiveness Index

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Where z collects all Indexfokus of the Groups

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Indexfokus graph. The competitiveness gaps

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Gap in CF 9Dark zone of competitiveness

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A

B

The “hollows of competitiveness” sorted from highest to lowest priority, tell us the main

factors on which to act:

C

D

Indexfokus tells us too which good practices we must improve in each factor:

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The kinds of Indexfokus graphs:

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The strategy: a virtuous spiral

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“Focus on priorities, act, measure and start again”.

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Indexfokus has being developed through cloud computing

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Thankswww.businessfokus.com