india mathrubhumi - nanma pubic service work campaign
TRANSCRIPT
Name of the programme :-‐ Mathrubhumi Vidya – VKC Junior NANMA Category of the entry :-‐ Public Service
Sponsoring Newspaper :-‐ The Mathrubhumi Daily Complete address of the The Mathrubhumi PrinEng and Publishing Co. Ltd,
newspaper :-‐ M.J. Krishnamohan Memorial Building, K.P. Kesava Menon Road, Kozhikode, Kerala, India-‐673001.
Name of the project director :-‐ Mr. G. Anand, General Manager-‐HRD E-‐mail of the project director :-‐ [email protected] Phone of the project director :-‐ +91-‐9847744417, +91-‐495-‐2362653
CirculaEon and frequency of :-‐ 1,470,289 (ABC July-‐ December 2014), Daily the newspaper
A one sentence descripEon :-‐ An iniEaEve to promote the value of virtue among the young generaEon through various social welfare acEviEes carried out by the schools in Kerala.
. Target of the project :-‐ School students in the age group of 7-‐17 years
‘Nanma’ The word “Nanma” in English means “Virtue” or “Goodness”. Nanma is a novel initiative by Mathrubhumi in association with VKC Group to promote the value of virtue among the younger generation through the schools in Kerala.
There is always goodness in this world and this initiative is aimed at bringing out the good deeds to the attention of people and motivate them to do their part . Any social welfare activity aimed at the betterment of our society is a part of Nanma Initiative.
Mathrubhumi- The 2lag bearer of social change
Since inception, Mathrubhumi has played a significant role in the social, economic, cultural and environmental issues of India particularly Kerala. The name of “Mathrubhumi” was well associated with various National movements in connection with the freedom struggle and social reformation movements.
In 2014 Mathrubhumi introduced a new initiative……
‘NANMA’
Nanma Initiative Nanma Initiative launched in January 2014 is aimed at bringing out the good deeds and virtues to the attention of the society and to promote a value driven generation by motivating school students.
Mathrubhumi is associating with a leading footwear manufacturing group, VKC Group of Companies for this novel initiative.
6754 Schools across Kerala is a part of this initiative.
Nanma Squads Every school under the Nanma project is having a Nanma squad comprising of 30 to 50 students who are leading the various social welfare activities of the school.
NANMA Main activities ‘Oppamullavarodoppam’
(Support) Providing shelters to homeless
people. Medical support for a needy
classmate. Financial support for a poor
family Counseling facilities to students. Need based support for the
students with special needs
‘Kaazcha’ (Vision)
Rehabilitation of street children. Value education Human rights education. TrafAic awareness Meeting good model citizens Civic sense awareness
‘Saanthwanam’ (Care)
Medical support to the sick Care and support to the elderly Medicine collection and
distribution Medical Camps Accident response cells Blood donation camps
‘Nellikka’ (Values)
Respect to teachers and elders Senior citizen summits Good behavior and values
• ‘Kavacham’ • (Protect)
Health and hygiene Promoting healthy food
culture Mental Health
‘Mun nadatham’ (Leadership)
Leading people against all social evils
Book collection for libraries Making of public Roads Awareness against corruption Creating a better society
through school. ‘I am the change’
‘Pin madakkam’ (Responsibility)
Drug free school and society Awareness on substance abuse Responsible Internet usage 2014 -‐ ‘One for all; all for one’
NANMA activities Sl No District No of activities conducted
1 Thiruvananthapuram 145 2 Kollam 208 3 Pathanamthitta 102
4 Alappuzha 139
5 Idukki 110
6 Kottayam 110
7 Ernakulam 167 8 Thrissur 219
9 Palakkad 128
10 Malappuram 137
11 Kozhikode 160
12 Wayanad 112 13 Kannur 150
14 Kasaragod 106
TOTAL 1993
No of schools registered in Nanma Sl No District No of schools registered
1 Thiruvananthapuram 639 2 Kollam 725 3 Pathanamthitta 145 4 Alappuzha 275 5 Idukki 235 6 Kottayam 477 7 Ernakulam 658 8 Thrissur 642 9 Palakkad 469 10 Malappuram 837 11 Kozhikode 601 12 Wayanad 231 13 Kannur 590 14 Kasaragod 230
TOTAL 6754
Nanma Initiative
The activities from 1st February 2014 to 31st July 2014 are considered for the prizes.
A total of 321 prizes worth Rs. 17,00,000 were distributed to the winners of Nanma.
12 houses were built as part of the initiative for the poor.
Hundreds of medical camps, blood donation campaigns and other social initiatives were conducted as part of Nanma.
More than Three million rupees were used to help the needy; in the forms of medical support, educational aid and financial support etc.
Hundreds of medical camps, blood donation campaigns and other social initiatives were conducted as part of Nanma.
Nanma – Results in a nutshell
NANMA IMPACTS Some of the main activities conducted as part of NANMA Initiative out of the 1993 activities carried out by the schools across Kerala are..
Nanma Impacts
It is estimated that one among every 100 people in Indian cities is homeless.
As part of Nanma Initiative students build houses for 12 homeless families across the state of Kerala. This shows the commitment of the young generation towards the cause of Nanma.
The story of a young boy, Mr. Gireesh MH from Pathanamthitta district is one of the shining example which made Nanma a platform for social change. To help his two homeless friends Mr. Kannan and Mr. Karthik, Mr. Gireesh donated 5 and 3 Cents respectively from his family's property of 20 cents to both his friends. Few good hearted people inspired by the selfless act of Mr. Gireesh are helping to build two houses in the donated land.
Providing Shelter
Selfless act of Gireesh in Mathrubhumi Daily..
Gireesh (Left) with his friend Karthik and family.
News coverage on Daily regarding the construction of homes.
Growing urbanization and decrease in agricultural activities has resulted in the decline of joint family system which in turn resulted in the erosion of family values and bonds between generations.
The older generation is caught between the decline in traditional values on one hand and the absence of adequate social security system on the other.
Supporting elder generations
Nanma has given utmost priority to support the elder generations and to bridge younger and elder generations with social values and respect.
Activities like visiting old age homes, pension schemes, providing medical support to the old, Grand parents summits etc were conducted to bring the two generations together.
Hundreds of people in their old ages were given support and conducted regular visits to their homes to alleviate the pain of being alone in old age.
Grand parents meet conducted by Nanma club of Vidyadhiraja School, Vendaar. These initiatives helps to bring together the generations.
Students from various schools visiting old age homes and interacting with the inmates.
Diseases and illness leads to heavy financial burden on the people affected. For the financially backward sections of the society; the cost of health care results to various socio-‐cultural issues like poverty, homelessness, financial debts etc.
As part of the Nanma Initiative more than a million Rupees were distributed as medical aid to the needy.
Medical aid
Students of S.D.D.U.P.S, Mekone handing over Rs. 115,000 for the cancer treatment of Mr. Aromal, a student of the school.
Students of Govt. HS, Kollam handing over a cheque of Rs. 156,275 to the family members of Mr. Abhishek, a 9th standard student who needs liver transplantation.
Various awareness campaigns were conducted by the schools in the fields of public health, traffic awareness, blood and organ donation promotions etc.
As part of Nanma Vendaar village in Kerala has become the first complete blood donating Village.
Awareness Campaigns
100% Blood donating Village Vendaar village in Kollam district has been declared as the first
complete blood donating village in Kerala by the authorities.
The Nanma club of Vidyadhiraaja school, Vendaar conducted a 15 days long Blood donation awareness campaign and collected blood samples of all the people in the village and created a directory of blood groups of each and every person in the village.
They also created a blood donating group with the people eligible to donate blood with in the age group of 18 years to 50 years.
These students conducted 102 blood group detection camps in the village alone by collecting samples of more than 3000 villagers and volunteer group of 1500 people to donate blood.
Mrs. Aisha Potty, Member of Legislative Assemby, Kerala officially announcing Vendaar as a complete blood donation aware village.
Students conducting blood group detection camps.
Nanma logo release
Well known actor in Malayalam cinema Mr. Dulqar Salman is the brand ambassador of the Nanma Programme.
The Mathrubhumi Vidya page announcing the launch of Mathrubhumi Vidya – VKC Junior Nanma
Nanma Helping Hands- Snapshots
Nanma Squad members providing medicines to a bed ridden patient.
Medical Aid
Nanma Club of ALP School, Morazha conducting Healthy Mid day meal program in the school.
Mid-‐day meal
Nanma squad members from Hikma Public School, Kuruvattoor conducting a traffic awareness programme
Traffic Awareness
Helping the elderly..
Nanma Squad members from RMHSS, Aloor extending support to a senior citizen.
Nanma squad members from GLPS, Puthoor contributing finacial aid for the treatment of their fellow student
Nanma helping hands
Nanma squad members from RMHSS, Aloor providing white cain for a blind person in their locality.
Students from G.U.P.S Kavumvattom providing free lunch for the patients of Govt Hospital, Koyilandi.
Nanma in Mathrubhumi Daily
Arimbur Higher Secondary School from Thrissur district collected a large sum of money to provide medical support to a student suffering from a rare disease and a student from the School donated her prize money from the State Kalolsavam 2014 for providing medical support to a fellow student.
Various social welfare activities conducted by schools as part of the Nanma Programme.
A cultural exchange programme conducted by Nanma club of GLPS, Kadakkarapally with students from Europe
Nanma welfare fund to support the unprivileged sections of the society
Cancer detection camp organized by Nanma Club
12 houses were built as part of the initiative for the poor.
Hundreds of medical camps, blood donation campaigns and other social initiatives were conducted as part of Nanma.
More than Three million rupees were used to help the needy; in the forms of medical support, educational aid and financial support etc.
Hundreds of medical camps, blood donation campaigns and other social initiatives were conducted as part of Nanma.
Nanma – Results in a nutshell
“Even in the thickest darkness there are bright stars shining;
Even in an ocean of despair there are islands of hope..”
These Lilliputian efforts of the school students are indeed a ray of hope for a better tomorrow and a better world..
THANK YOU…