TOPIC

A STUDY ON INVESTMENT PERSPECTIVE OF

INDIVIDUAL INVESTORS IN DURG, BHILAI AND

RAIPUR (CHHATTISGARH) WITH REFERENCE TO

INDIA INFOLINE

OBJECTIVE OF THE STUDY

1. To know the awareness of investors about Share market.2. To find out the COMPETITIVE POSITION of India

Infoline.3. To promote the sales of De-mat account of India Infoline.4. To know the individual perceptions about share market.5. To know the risk taking capacity of individual’s.6. To know the sector wise interest of individual’s.

About INDIA INFOLINE

The IIFL (India Infoline) group, comprising the holding company, India Infoline Ltd

(NSE: INDIAINFO, BSE: 532636) and Its subsidiaries, Is one of the leading players in the Indian financial services space. 

Management team

Mr. Nirmal Jain Chairman & Managing Director

Mr. R. Venkataraman Executive Director

Mr. Nilesh Vikamsey Independent Director,

Mr. Sat Pal Khattar Non Executive Director,

Mr. Kranti Sinha Independent Director

PRODUCTS

Equities, derivatives, Commodities, Wealth management,Asset management,Insurance,Fixed deposits, Loans, Investment Banking,

MAJOR COMPETITORS

MOTILAL OSWAL FINANCIAL SERVICE LIMITED

SHARE KHAN

ICICI SECURITIES

ANGEL BROKING

GEOJIT BNP PARIBUS

Awards and recognition

‘Best Broker, India’ by FinanceAsia.The ‘Most improved brokerage, India’ in the AsiaMoney

polls. ‘Fastest Growing Equity Broking House - Large firms’

by Dun & Bradstreet. A forerunner in the field of equity research, IIFL’s

research is acknowledged by none other than Forbes as ‘Best of the Web’ and ‘…a must read for investors in Asia’.

PRESENCE

A network of over 2,500 business locations spread over more than 500 cities and towns across India facilitates the smooth acquisition and servicing of a large customer base.

All IIFL offices are connected with the corporate office in Mumbai.

RESEARCH METHODOLOGY1. Research Methodology refers to search of knowledge;

one can also define research methodology as a scientific and systematic search for required information on a specific topic.

2. The word research methodology comes from the word “advance learner ‘s dictionary meaning of research as a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systematized effort to gain new knowledge.

RESEARCH PLAN

PLACE OF STUDY: The study was conducted in different places in Durg, Bhilai and Raipur (Chhattisgarh)

Research Instrument: The method used for data collection was “questionnaire method”. The questionnaire is a structured one with close ended and multiple choice.

Research Design: The Research design is purely and simply the framework of plan for a study that guides the collection and analysis of data. Descriptive Research design was used for this research.

SAMPLE DESIGN

Sampling Technique: The technique adopted here is the probability sampling, STRATIFIED sampling was adopted

SAMPLE SIZE: For the present study respondents have been selected from different places in Durg, Bhilai and Raipur (Chhattisgarh). The sample was taken as 100 respondents.

 SAMPLE UNIT; The unit comprises of the questionnaire of 24 set of questions

SAMPLING PLAN

A sample design is definite plan for obtaining an overall analysis from a given population. It refers to the technique or the procedure, the researcher would adopt in selecting items to be included in the sample research should select design which would be reliable and appropriate for the study.

SOURCE OF DATA

Data collection is an actively in marketing research. The design of the data collection method is the spine of research design. The sources of data are classified in to two types-

1) PRIMARY DATA2) SECONDARY DATA

PRIMARY DATA

The primary data are fresh data collected directly from the field and therefore consist of original information gathered for the specific purpose. The information is collected with the help of questionnaires a set of 24 questions.

SECONDARY DATAThe secondary data are the data, which the

investigator borrows from other who have collected it for various other purposes. Therefore it may not entirely be reliable. It is less expensive and involves less expensive and involves less time and labor than the collection of primary data.

Books ( BUSINESS RESEARCH METHODOLOGY BY C.R KOTHARI)

WWW.MONEYCONTROL.COM, WWW.NSCINDIA.COM,WIKIPEDIABLOOMBERG SOFTWARE

STRATIFIRD SAMPLING

If a population from which a sample is to be drawn does not constitute homogeneous group.

stratified sampling technique is generally applied in order to obtain a representative sample.

Under stratified sampling the population is divided into several sub populations that are individually more homogeneous than the total population.

DATA ANALYSIS

Do you prefer to invest in share?

YES37%

NO63%

YES NO

DATA ANALYSIS

Age of the Respondent-

BELOW 25 YEARS41%

ABOVE 25 YEARS TO 50 YEARS54%

ABOVE 50 YEARS TO 75 YEARS5%

BELOW 25 YEARS ABOVE 25 YEARS TO 50 YEARSABOVE 50 YEARS TO 75 YEARS ABOVE 75 YEARS

Occupation of the Respondent-

SERVICE54%

BUSINESS41%

STUDENT5%

SERVICE BUSINESS STUDENT

Where do you prefer to invest your money?

BANK DEPOSI

T

SHARE

MUTUAL FUND

REAL EST

ATE

INSU

RANCE

OTHER0

10

20

30

40

50

60

7063

18

5 5 72

Series1

If yes, out of following, which intermediating company would you go for?

KOTAK SECURITIES14%

SHARE KHAN24%

INDIA INFOLINE30%

RELIANCE MONEY5%

ICICI16%

NIRMAL BANK11%

KOTAK SECURITIES SHARE KHAN INDIA INFOLINERELIANCE MONEY ICICI NIRMAL BANK

FINDINGS

Most of the people are not much aware of share market and its benefit. Internet and Newspaper are the best tools to conduct a stock market research

before investing money into shares.Factors like reputations of the company plays an important role while

finalize a stock company.Stock market research is not essential for investing your money to earn high

returns.ABOVE 25 YEARS TO 50 YEARS are the age group of most of the people

who are investing in share market.Most of the people are investing in share market GREATER THAN RS.

5000 TO RS. 15000.For earning short term profit, people are investing in share market.Young unmarried stage is the most suitable stage to invest in share market.

LIMITATIONS

The project survey is carried out only in Durg, Bhilai and Raipur region (Chhattisgarh)

The results are based only according to customer’s response which may vary.

Sample size of survey to determine the position of the firm is only 100; hence the level of significance may vary.

Lack of interest of respondents.Time will be a major constraint.Lack of availability of full information

SUGGESTIONS

A person can open only DEMAT ACCOUNT and TRADING ACCOUNT through INDIA INFOLINE but through share broking house like ICIC SECURITIES, SBI, HDFC SECURITIES, a person can open DEMAT ACCOUNT, TRADING ACCOUNT as well as BANK ACCOUNT.

Most of the people are not much aware of share market and its benefit. So INDIA INFOLINE can take general awareness of securities investment plan to the customers.

INDIA INFOLINE should maintain the customer satisfactions. The Company should increase Exposure. It is the good tool to capture the

market. To increase awareness about Share Market and the name India Infoline itself,

the company should organize campaign. The campaign can be weakly, monthly, yearly, it will give a good result to the company to capture market in the competitive position.

Thank you