indian digital consumer

Indian Digital Consumer

India: The New Age Digital ConsumerSonal Rawat

2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.2 PresumptionsA learning/ A discussionNot a Sample population 1

Why?2

2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Orkut to FBPalm Inc to Mobile

VUCA world: VUCA is an acronym used to describe or reflect on the volatility, uncertainty, complexity and ambiguity of general conditions and situations.Twitter increased limitSky is the limit 2

Macroeconomic Factors: Mobile & Internet Usage

3

Source: http://www.internetlivestats.com/internet-users/india/

2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Emerging India

4

2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.3E economy4

Indian connected consumerMore varied in terms of age, occupation, wealth, location, and digital sophisticatedDifferent expectations, needs, priorities, and goalsEssential to understand for doing business

5OlderMore rural.More women. Mobile connections will increaseContent will be more vernacular Users mobile phonesDigital payments industryNext Generation


5

Winning in India (Nielsen)

6


2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.User GrowthExpanding reachAffordable accessImproved awareness7

2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Expanding reachAffordable accessImproved awareness

7

ImpactExpand products and services (FMCG, Banking, IT, etc.)Digital Identity and SecurityKnowledge Economy Data-driven decisionsChannels & Processes8

2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Adobe & Digital IndiaEvolving MarketOpportunity for growthCustomer Base Innovation Hub (New Challenges)Explore a new marketCRM, LTV and touchpointsSocial Media and Marketing

9

