indian film industry presentation

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Lights Camera Action


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The Film Industry

The Film Industry consists of

technological and commercial

institutions of filmmaking


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The Indian Film Industry

India is the largest producer of films in the world,in terms of ticket sales and number of filmsproduced

The Indian film industry is Multi-Lingual

The industry is supported mainly by a vast film-going Indian public, and Indian films have beengaining increasing popularity in the rest of theworldnotably in countries with large numbersof expatriate Indians


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The Constituents of The Indian Film

Industry

Rank Language No. of films

1 Hindi (Bollywood) 235

2 Telugu (Tollywood) 218

3 Tamil (Kollywood) 190

4 Kannada (Sandalwood) 177

5 Marathi 99

6 Malayalam 94

7 Bengali 84

8 Bhojpuri 64

9 Gujarati 62

Break-up of 2009 Indian feature films


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Bollywood The Hindi Film

Industry

Money, Business, Gossip,Entertainment


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Bollywood

Bollywood is the informal term popularly used for theHindi-language film industry based in Mumbai

The term is often incorrectly used to refer to the whole

of Indian cinema

The name "Bollywood" is derived from Bombay (theformer name for Mumbai) and Hollywood (the center of the American

film industry)

One of the largest film producers not only in India, butin the world


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History of Bollywood

Raja Harishchandra(1913), by Dadasaheb

Phalke, was the first

silent feature film made

in India.

In the 1930s, the

industry was producing

over 200 films perannum. The first Indian

sound film, Ardeshir

Irani'sAlam Ara (1931),

was a major commercial

success

1940s to the 1960s isregarded by film historians

as the "Golden Age" of

Hindi cinema. Colour

movies become a popular

feature in the late 1950s


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Modern Cinema

In the 1970s, Themes

revolved around gritty,

violent films about

gangsters and bandits.

Amitabh Bachchan was

known for his "angryyoung man" roles

During the 1980s, the

pendulum swung back

toward family-centric

romantic musicals

1990s witnessed the

emergence of stars of a

new generation of actors

(Aamir Khan, Salman

Khan and Shahrukh Khan)

and actresses (Sridevi,Madhuri Dixit and Kajol)


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Bollywood

The Functioning, Structure andComponents of the Entertainment

Industry


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Components of the Industry

Production Houses


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Actors & Actresses


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Directors


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Miscellaneous


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Buyers Involved

DistributorsEROS ENTERTAINMENT -- B.O.: $6.6 million

YASH RAJ FILMS -- B.O.: $4.3 million

BIG PICTURES -- B.O.: $3.7 million

ExhibitorsBIG Cinemas

CineMAX

PVR Cinemas

INOX


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Buyers Involved

Satellite Rights SET Max aired two of the film industrys

biggest hits, 3 Idiots and Rajnikanths Robot,

and also Band Baaja Baraat

Star Gold has the rights of SRKs Ra.One,

Zoya Akhtars Zindagi Na Milegi Dobara,

Zee Cinema will screen Shaitan and Pyar Ka

Punchnama

Music Rights


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Money flow in the Film Industry


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Bollywood

The Current Scenario


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Indian Film Industry Size


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Current Market Situation

Bollywood is the largestfilm producer in the world.They produce roughly1000 movies a year.Hollywood only produces

500 and Japan produces400 movies a year

The Bollywood industryhad a revenue of US$ 2.5billion in 2008, and hasbeen growing at approx.9% a year. The revenue isexpected to reach US$4.1bn by 2013


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Revenue Distribution of Bollywood


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Revenue Growth Bollywood


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The TurnaroundIndustry Status

One of the major policy initiatives has been the Government ofIndia granting the "industry" status to the entertainmentsector in India including the film sector in 2001. This allows thesector to access institutional finance and clean credit for newprojects

Before the reform, the filmmakers were hugely dependent ondiamond merchants and underworld for finances

Quite a few banks, including IDBI, Exim Bank and Bank ofBaroda, are pumping money into movie-making business

Hence, its one of the Key drivers for the growth in the Industry


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Bollywood

Challenges faced by the Industry


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Piracy!!!

The Indian film industry is significantly impactedby online piracy. A study undertaken by MotionPicture Distributors Association (MPDAI) has put

India among the top ten countries in the world,where online piracy is at its peak

In India, counterfeiting and piracy costs theentertainment industry US$4billion and lossesof approximately 800,000 jobs annually.


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Piracy!!!


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Entertainment

A crisis plaguing the industry is the distortionary

rate of entertainment tax within states inIndia. For instance, in Andhra Pradesh and

Tamil Nadu, the tax rate is low. However, this

has not been the case with the rest of thestates in India.


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Content Regulation

A long-standing debatecontinues amongst theindustry members onregulation of content. Some ofthe issues that need to be

addressed in this sphereinclude:

Should there be a contentregulator or should theindustry be allowed self-regulation under a broadframework?

Delhi Belly Banned In Nepal


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Content

One of the problems is that youngergenerations sometimes find the stories a bit

predictable, and get bored of similar tales.


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Increasing Talent Cost

Figures are approximate


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Bollywood

Future of the Industry


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Whats in store for Bollywood

By 2040, Hollywood(Los Angeles) isforecasted to remain

the largest filmedentertainmentcluster. However,Bollywood may close

the gap significantlyto become thesecond largestcluster.


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Bollywood company tie-ups/collaborations

(Corporatization)

Reliance Big Entertainment signed a deal worth US$1.2 billion with Steven Spielbergs Dream WorksSKG to produce 36 films for the next 6 years

Reliance also acquired around 200 theatres in 28locations in North America to screen Bollywoodand other regional movies from India

Walt Disney has invested around US$ 324 million in adeal with Yash Raj Films.

Ramesh Sippy Entertainment has collaborated withWarner Bros.


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The Hollywood Connect

Bollywood to Hollywood

Anil Kapoor in Slum Dog Millionaire and

later in 24Aishwarya Rai Bachchan in Pink Panther 2with

Steve Martin and The Last Legion with ColinFirth

Hollywood to Bollywood

Ben Kingsley in Teen Patti (Three Cards)

Sylvester Stallone in Kambakht Ishq

Jennifer Chambers directed Hiss


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Better Content

Once known for their gimmick flicks and illogical storyline, the whole genre of Indian movies aretransforming into something much more substantial

Breaking the Conventions

Another aspect undergoing a marked change is theresurgence of actors that may or may not be goodlooking but are very fine actors in themselves indeed


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indian film industry presentation

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