INDIAN PUMP MANUFACTURERS’ ASSOCIATION (IPMA)

National Workshop on Agricultural Demand Side Management (AgDSM)

Presentation on Indian Pump Industry – 2016

ByBharat B. Patel, President

Indian Pump Manufacturers’ Association (IPMA)

Organized by:EESL, Mumbai

Saturday, 5 March 2016

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Background of agricultural pump industry in India

Growth of agricultural pump industry in India in past

Present and future production capacity of agricultural pumpIndustry in India

Scenario of energy efficient pump sets production inIndia

Capacity of producing energy efficient pump sets in India

Achievements of Indian pump industry in R&D; etc.

TOPICS TO BE COVERED

• IPMA was established in 1951

• No. of IPMA member – 120 nos.

• Total turnover of pump industry : Rs. 20,000 cr.- IPMA members – Rs. 11,000 cr.- Non-IPMA members – Rs. 9,000 cr.

INDIAN PUMP INDUSTRY – SCENARIO 2016

Product No. of licenses

registered under

BIS (as on

16.01.16)

No. of brands

under BEE

(as on 16.01.16)

Submersible pumpsets (IS 8034) 617 264

Openwell Sub. Pumpsets (IS 14220) 292 91

Electric Monoset Pumps (IS 9079) 114 10

Agriculture43%

Irrig. WS6%

Domestic30%

Industrial13%

Misc.8%

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SECTORWISE DEMAND OF PUMPS IN INDIA

BACKGROUND – AGRO PUMPS IN INDIA

• The agriculture pump market in India is valued at about INR8600 cr. in 2014-15, and is expected to grow @ 7 to 8 percentannually.

• Agro pumps growth depends on Govt policy and investments– Star labeled and solar pumps being at focus

• Due to Erratic monsoon climate and scarcity of water acrossareas in the country, govt and manufacturers have to worktogether for agricultural growth of the country

• Fluctuations in ground water level is also increased demandof agricultural pump set in the market

• Rising population & urbanization boosts the demand forpumps in the market

• Healthy economic outlook also motivates the growth of theIndian pumps industry

• More than 600 manufacturers at large, medium and small scale

GROWTH OF AGRICULTURAL PUMP INDUSTRY IN INDIA

• In spite of several challenges, Pump manufacturers in India arecontinuously improving to enhance productivity, quality and service.

• There are lot of engineering expertise in pump manufacturing , sothat we are able to offer a wide variety of very efficient products,from renowned manufacturers.

• Market for the Energy Efficient Agriculture Pumps Growing becauseof the 5 star rating promotion and subsidy benefits given tofarmers with new connection.

• Water shortage Due to unreliable monsoons, deep ground water level will fluctuate and it increase shortage of water

• Electrification in Rural Areasit will boost the requirement of agricultural pumpsets

• Availability of agricultural landTendency to convert wasteland to cultivating land

• Price sensitivityThough price sensitivity remains high, customers’ awarenessincreased towards quality and energy efficient products

• Costs of raw materialsIncreasing raw material costs (e.g. copper, aluminium, steel) impact pump prices

GROWTH OF AGRICULTURAL PUMP INDUSTRY IN INDIA

CHALLENGES TO AGRICULTURAL PUMP INDUSTRY IN INDIA

• Most unpredictable business hence difficult to maintaininventory specially to MSMEs

• Different site conditions in different states w.r.t. voltageband, water level, quality of water, etc.

• Poor selection of the pump sets with respect to head anddischarge and poor maintenance

• Approval Process for standards and Departmental approvals ,varies from department to department and State to state.

PRESENT AND FUTURE PRODUCTION CAPACITY OF AGRICULTURE PUMP INDUSTRY

Summary of Production Capacity

Product TypeStar rated

pumps

Approx.

production /

year

Total

present

capacity

(Approx.)

Monoset Pumps 1 L3.5 L – 3 Ph

9 L – 1 Ph

7L – 3 Ph

18 L – 1 Ph

Openwell Submersible

pumps 1.25 L 3.5 L 7 L

Submersible Pumps 1.5 L 9 L 19 L

Note : Production Capacity can be increased by investment of nominal capital and man power

FUTURE REQUIREMENT OF AGRICULTURAL PUMPSET IN INDIA

REGIONWISE POTENTIALITY OF SUBMERSIBLE PUMP IN INDIA

REGION STATE IN REGION POTENTIALITY IN QTY.

NORTH INDIA

HARYANA 175000UTTAR PRADESH 150000PUNJAB 137500HIMACHAL PRADESH 25000JAMMU AND KASHMIR 12500TOTAL - A 500000

SOUTH INDIA

ANDHRAPRADESH 150000KARNATAKA 125000TAMILNADU 87500KERALA 25000TOTAL - B 387500

WEST INDIA

RAJASTHAN 150000MADHYAPRADESH 137500GUJARAT 137500MAHARASHTRA 125000CHHATISGARAH 75000TOTAL - C 625000

EAST INDIA

WEST BENGAL 112500JHARKHAND 75000BIHAR 75000ORISSA 75000AASAM 25000TRIPURA/SIKKIM 12500NAGALAND/MEGHALAYA 12500TOTAL - D 387500TOTAL A+B+C+D 1900000

NOTE - ABOVE SUBMERSIBLE PUMP POTENTIALITY COVERED 3" TO 10" DIA. BOREWELL SUBMERSIBLE PUMP

• According to Ministry of Agriculture it accounts for 14% of India’s

GDP Project Details

• India`s Agriculture sector consumes about 140 billion units a year

which is equivalent to around 18% of total National electricity

consumption of India

• The average efficiency level of in-efficient non-star rated pump sets

are in the range of 25%-30%

• Efficiency level of star rated energy efficient pump sets is 40%-45%

• Potential of 20% savings is estimated by mere replacement of in-

efficient pump sets with star rated pump sets

SCENARIO OF ENERGY EFFICINT PUMPSET IN INDIA

LIST OF STAR RATED PUMP MANUFACTURERS IN INDIA HAVING MORE THAN 100 STAR

RATED MODELS

TOTAL MANUFACTURERS OF STAR RATING MODELS AS PER IS 8034 IN INDIA : 266 NOS.

SR.NO. COMPANYTotal Star Rated Models (Nos.)

1 VARUNA 3282 PLUGA 2393 WATERMAN 2294 U-NEEL 2275 CROMPTON GREAVES 1916 AMRUT 1817 C.R.I.PUMPS 1708 TEXMO 1679 MBH PUMPS 148

10 SHAKTI 14611 FALCON 13812 OSWAL 13513 CHETAN 12414 SILVER 12115 UNNATI 10716 ANGEL 100

Source : BEE’s website (as on 21.12.2015)

• In 100 mm borewell dia. submersible pumpsets, mass productiontechnologies with noryl impellers

• Innovation and cost effective manufacturing of Investment Castingand Fabricated stainless steel Pumps to increase the pump efficiency.

• Development of 50ft and 60ft head per stage pumps.• Understanding the Voltage conditions and design pumps as

per customer requirements• Burnishing process started to reduce friction losses in

motor and hence to increase motor efficiency• Solar pumping system for farming• Submersible DC motors are developed for Solar Application• Sea water pumping system for power generation• Specialized pumps for Oil and Natural Gas Sector,

Mining and Metal Ore refining sector, Steel, etc.• Sewage and waste water pump solutions in India

ACHIEVEMENTS OF INDIAN PUMP INDUSTRY IN R&D

Production capacity of producing energy efficientagriculture pumpset : 30 lakhs pumpset per year

IPMAer means;

Innovator, who sets new trends

Power conserver of the nation

Manufacturers of the pump of highest quality

Abiders of good engineering practices

CAPACITY OF PRODUCING ENERGY EFFICIENT PUMPSET AND ACHIEVEMENT IN R & D