indiana university 2014 "students first" first year experience conference - facilitating...
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DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT Jay Steele Office of Enrollment Management Strategic Communication and Marketing [email protected] 812-855-0474
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
IU Facebook Network: A Facebook App
facebook.indiana.edu
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
IU Facebook Network • Launched Jan. 2013 to Fall 2013 Admits • Available to current freshmen and Fall 2014 Admits Lifetime Statistics • Over 10,800 users • Created more than 41,700 posts and comments • Asked almost 3,000 questions • Generated over 80,000 new Facebook friendships
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
IU Facebook Network Features • Announcements • Communities • Meetups • Photo sharing • Customizable Profiles • Mobile App • Keyword Alerts • Engagement-based Predictive Modeling
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
IU Facebook Network Moderation • All content is moderated by our office • Serious questions are flagged • Questions are tracked to confirm they are
answered • Specific questions are directed to staff who are
qualified to provide the answers
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
Web Browser Display
Android Mobile App
Announcements
Announcements
4,600+ Communities
4,600+ Communities
260+ Meetups
850+ Photo Posts
Keyword Alerts
Customized Profiles (Student)
Customized Profiles (Moderator)
IU Facebook Network: A Facebook App
facebook.indiana.edu
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
WeAreIU.com • Launched Feb. 2012 • 390+ Student Bloggers • 1,400+ stories • 240k+ Visits • 504k+ Pageviews • Avg. Visit Duration 1:58 • Visits from 169 countries
WeAreIU.com • 63% New Visitors • 30% Mobile, 6% Tablet • 32% of visits from Google Search • 35% of visits from social media
Trends – Year over year • 81%+ increase in total visits • 174% increase in mobile visits • 167% increase in tablet visits • 128% increase in search visits • 107% increase in referral visits (social)
Social Media Tools
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
@We_Are_IU • Over 2,600 followers
in two years • 12k+ tweets • Avg. 16 tweets/day • Highly engaged community
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
bufferapp.com • Custom scheduling • Analytics – likes, shares, retweets, clicks • Multiple social media accounts • Team management • Browser based extensions • Mobile apps • Integrated with 50+ other apps/extras
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
Paper.li • Niche publishing • Content marketing • Content curation • Web monitoring – hashtags, accounts • Automatic promotion • E-mail subscriptions • Embeddable
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
tagboard.com • Customizable hashtag hub • Image centric collections • Potential for engagement, community • Great for promoting events • Free and paid versions • Analytics (paid versions only)
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
ahalogy.com • Pinterest pin scheduling tool • Branded engagement tool • Free for approved publishers • Analytics
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
Q&A
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT
Thank you!