indicator womenswear
TRANSCRIPT
16 Drapers June 20 2009
indicator
womenswear
Drapers spoke to 50 independents about their lingerie business for the week ending June 6. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers
lingerieCasual bra styles were independent lingerie retailers’ best-selling styles as the summer sun came out, with push-up bras dropping off the best-selling style chart. Marie Jo topped the best-selling brand chart, while for spring 10 many retailers are looking forward to Chantelle’s collection.
Top 10 Best-selling brands of the week
1 Marie Jo2 prima Donna3 Lejaby4 Triumph5 Fantasie6 Vanity Fair7 Aubade8 Lise Charmel9 Chantelle10 Elle Macpherson Intimates
Top 5Best-selling styles of the week
1 T-shirt bra2 Balconette bra3 plunge bra4 Full-cup bra5 Strapless bra
Top 5Best-selling balconette bra brands of the week
1 Aubade2 Fantasie3 Marie Jo4 Chantelle5 prima Donna
Quickfire questions
What percentage of your sales is made up of swimwear?
0% to 20% 56%21% to 40% 36%41%-plus 8%
What do you think is the must-have brand at the moment?
1 Chantelle2 Marie Jo3 prima Donna
What brand’s collection are you most looking forward to for spring 10?
1 Chantelle2 prima Donna3 Lejaby
To view the latest lingerie trends, go to www.drapersonline.com/trends/lingerie
Our nightwear is more of an add-on purchase. We sell more in winterLynda Walsh, owner of Camille in Stratford upon Avon, Warwickshire
Staying ahead of its rivals: Marie Jo
Spring to mind: prima Donna
Net threat: Figleaves’ website
of lingerie retailers’ bra sales are made up of D-cup size or over
53%
Anyone who is a D-cup and over will look in places other than the high street for the right size and fitHarriet Wilkes, owner of Barbarella in Worcester
of lingerie retailers sell sleepwear
80%
00%Better
00% Same
00% Worse
Fashion in figures
22%Better
48% Same
30% Worse
Total week’s takings
Average spend
DATE:week ending june 6 2009
0.4% Year-on-year change
£4,060Average:
What were the total sales in your store this week?
What was the average spend per customer in your store this week?
Date:week ending june 6 2009
Average:
£70.17
How does your week’s business compare with this time last year?
Who do you consider to be your biggest competitor?
1 Figleaves.com2 Rival independents3 Bravissimo
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