indicator womenswear · will go on sale before christmas 7% what is your best-selling knitwear...
TRANSCRIPT
ContemporaryTrade was brisk at contemporary womenswear indies this week, with 48% reporting that business was better than this time in 2009 and takings up an average of 5.8%. Great Plains was the best-selling brand, while dresses and tunics topped the list of best-selling categories
Top 10 Best-selling brands of the week
1 Great plains2 Noa Noa3 Maison Scotch4 Ted Baker5 Sandwich6 part Two7 Day Birger et Mikkelsen8 Gant9 Darling10 Ichi
Top 5Best-selling categories of the week
1 Day dresses2 Tunics3 Evening dresses4 Knitwear5 Accessories
Top 5Best-selling outerwear brands of the week
1 Barbour2 Creenstone3 ByMalene Birger4 Ted Baker5 Gant
Quickfire questions
People are looking at the indies because they are tired of high street uniformityJulia Daw, manager of Matchbox in Wadebridge, Cornwall
Top seller: Noa Noa came second
Flying off the shelves: Great plains
of customers at indies polled have started buying for Christmas
62%
Deliveries for this season came earlier and we felt pushed to pay a month earlierJulia O’Brien, manager of Almond in Huddersfield
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00%Better
00% Same
00%Worse
Fashion in figures
48%Better
37% Same
15%Worse
Total week’s takings
Average spend
DATE:week ending november 5 2010
–5.8% Year-on-year change
£5, 871TOTAL:
What were the total sales in your store this week?
What was the average spend per customer in your store this week?
Date:week ending NovemBER 5 2010
Average:
£ 156.60
How does your week’s business compare with this time last year?
12 Drapers November 19 2010
Drapers spoke to 50 independents about their women’s contemporary fashion business for the week ending November 5. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers
indicator
womenswearWOMenSWeAr trenDS To catch up with the latest womenswear trends, visit www.drapersonline.com/trends/womenswear
of the indies polled will go on Sale before Christmas
7%
What is your best-selling knitwear brand so far for autumn 10?
1 part Two2 Great plains3 Sandwich4 360 Cashmere What is your best-selling knitwear style for autumn 10?
1 Chunky cardigans2 Knitted tunics3 Long cardigans4 Cropped cardigans5 Draped cardigans Have deliveries been late this season?
Yes 18%No 82%Which brand has had the best sell-through so far for autumn 10?
1 Great plains2 Sandwich3 Karen Cole4 Marc Cain5 Amari
What percentage sell-through have you achieved so far for autumn 10?
Average 52%