Indigenous Media Aspirations in the Digital Age

Māori Case StudiesDr. Ella Henry

Introduction• Ella Henry, Senior Lecturer, Māori

Media, Auckland University of Technology

• Recently completed a PhD on Māori entrepreneurship in screen production

• Chair, Ngā Aho Whakaari, the association of Māori in screen production

• Four case studies of Māori organisations

Te Ara Poutama• Faculty of Māori Development

• Video about the Faculty

• Work with Te Whanake, a series of Māori-language text books used in schools for decades and Māori dictionary

• http://www.maoridictionary.co.nz/

Ngā Aho Whakaari• Nga Aho Whakaari, the association of Māori in screen

production was set up in 1996 to act as an advocate for, and to support authentic Māori authorship and Māori practitioners in screen production

• Our online presence links our community and celebrates our successes

• www.ngaahowhakaari.co.nz• http://www.facebook.com/#!/groups/ngaahowhakaari/

•

Māori Television• Set up in 2004, Māori Television came about

because of thirty years of Māori activism, protest and lobbying, culminating in the claim to the Waitangi tribunal that the Crown had breached the Treaty of Waitangi by not adequately protecting the language and culture through broadcasting

• Māori Television helped for the World Indigenous Television Broadcasting Network in 2008

• http://www.maoritelevision.com/default.aspx

Kiwa Media• Multi-media, digital, on-line organisations that

grew out of a recording studio and film and television production company

• VoiceQ: online ADR software

• SingQ: mobile karaoke app

• Qbooks: interactive books

• www.kiwamedia.com

Conclusion• Māori aspirations for screen production have

always been underpinned by a desire for self-determination, authentic authorship of our stories, the source of inter-generational knowledge transfer, and cultural and linguistic revitalisation, so negatively impacted by colonisation and consequent poverty

• The digital landscape provides a platform and the technologies for Māori to fulfill those aspirations

• A range of Māori-centric organisations have embraced those opportunities