indonesia digitalfuture
Post on 19-Sep-2014
8 views
DESCRIPTION
TRANSCRIPT
Twitter: @dwirianto
Twitter: @dWirianto
Digital Future
“Indonesia is a
PROGRESSION Country”
we believe
49% Growth Annually 1000% in the last 9 years
Internet Growth
2nd most users in the world for Facebook
2nd most users in the world access FRIENDSTER
3rd most users in the world use twitter
1st loyalists in the world for
“More than 60% Digital Indonesia Population
spend their time to Social media =
+/- 30 Million Users
“Computer & Mobile is a TOOL”
ConnectConnect UserUser
HumHumananUser = User =
Internet Growth
29%
29%
29%
30%
32%
40%
43%
47%
64%
71%
77%
85%
86%
89%
% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Use a personalized homepage
Watch online videos
Shop for products online
Check sports scores
Check stocks-f inancial accounts
Update a blog or micro-blog
Play games
Participate in a forum, discussion board
Visit websites for work-related reasons
Visit websites for a personal hobby/interest
Read the news
Use a social networking site
Use a search engine
Check-do email
Q: Which of the following activities do you do online regularly – a few times a week or daily? / How much time do spend doing these activities on the days you do them?
Base: All Respondents (Natural fall-out)
Percent who do Activities Regularly
(Daily or Several Times a Week)
48.2
65.5
74.3
43.4
61.5
75.3
54.8
85.7
71.3
34.5
24.1
47.2
48.0
37.4
Avg. No. of Minutes per Day
Indonesia Consumer Insights, June 2010
Indonesian Netizens are Actively Engaged When Online
FacebooktwitterKaskus4sqPlurkgowallaLinked In
LintasBeritaDigg
BloggerKoprol
FriendsterYoutube
StumbleUpon
eAdvertisement
E-Commerce
Mobile
E-Consumer
Entertain Me!Entertain Me!
CuriousCurious
Hear Me
Out!
Hear Me
Out!
In Group
In Group
What is in it for
me?
What is in it for
me?
Easy.I am Lazy
Easy.I am Lazy
Consumer Control
Institutional Control
“Be Engage, Create an experience,
instead of sell product/services”
READ BEFORE WRITE
eAdvertisement
E-Commerce
Mobile
E-Consumer
E-Commerce
Digital Economy
SME Rules(90% Business)
520 Million of Transaction eBanking (10%)With the value more than 2800 Trillion IDRJUMPED 80% Increase from previous year
Offline ConnectCash on Delivery
IDR 100K – 499K is a trust level
Not only Advertise but can sell now
Social Commerce
Estimate 320 Million USD
Per year
6SOCIAL COMMERCE Elements syzygy.net/ Paul Marsden
Social shopping
Social shopping
Forums & communiti
es
Forums & communiti
es
Ratings & reviews
Ratings & reviews
Social media
optimization
Social media
optimization
Recommendatio
ns & referrals
Recommendatio
ns & referrals
Social ads & apps
Social ads & apps
#1Social
shopping
#1Social
shopping
• Social Media Stores• Group Buying
• Co Browsing• Group Gifting
6SOCIAL COMMERCE elements
#1Social
shopping
#1Social
shopping
6SOCIAL COMMERCE elements
6SOCIAL COMMERCEelements
#1Social
shopping
#1Social
shopping
• Customer Reviews• Expert Reviews
• Sponsored Reviews• Customer
Testimonials
#2Ratings
& reviews
#2Ratings
& reviews
6SOCIAL COMMERCE elements
#2Ratings
& reviews
#2Ratings
& reviews
• Social Bookmarking•Wishlist
• Galleries Bookmarked•Gift List
• Referral Programs• Social Recommendations
•iTunes• Amazon.com
#3Recommendatio
ns & referrals
#3Recommendatio
ns & referrals
6SOCIAL COMMERCE elements
#4Forums
& communiti
es
#4Forums
& communiti
es
• Q & A Forums• Retail Blogs
• Customer Communities
•Market Aggregrator
6SOCIAL COMMERCE elements
• News Feeds• Twitter
• Deal Feeds •#1 reasons customer connect
• Media Sharing•Will It Blend?
#5
Social media
optimization
#5
Social media
optimization
6SOCIAL COMMERCE elements
• Social Ads• Social Apps
• Shop Widgets
#6
Social Ads &
applications
#6
Social Ads &
applications
6SOCIAL COMMERCE elements
#6
Social Ads &
applications
#6
Social Ads &
applications
6SOCIAL COMMERCE elements
eAdvertisement
E-Commerce
Mobile
E-Consumer
MOBILE
80% handsets in Indonesia isweb Enable
Various Type of DevicesTablet & Smart Phone devices
Location Based mobility
53% mobile web users are between 18-27 years
Mobile Internet Users 11 Million (70Million) (Grow 48% in 2010)
A decline of 19% has been recorded in Internet access through
cafes; 83% in 2009 to 64% in 2010 Social networking is the key activity with
89% of mobile internet users accessing it; 47% access SM once a day
eAdvertisement
E-Commerce
Mobile
E-Consumer
3rd most Request Mobile Ads in the world
280 Trillion IDR/year
245 million transaction/year
Profile, Location, behavioral
Micro Ads Gained its traction
Engagement, by being presence where customer are, Social Media
Ads Getting personal
Social recommendation
Synergy with Offline Activation
Earned Media
MECHANISM
BRAND CAMPAIGN
BROADCAST
VIS
ITO
RS
POST TIMELINE
cam
@dwirianto
@davidWayneIka
Th@nk You
Twitter: @dwiriantoKASKUS ID: ThinkFresh
Twitter: @dwirianto
Twitter: @dwirianto