indoor location / ibeacon @ digital summit ireland by localsocial
DESCRIPTION
Slides from a talk we gave at the 5th Digital Media Summit in Ireland, covering Indoor Location Technologies, iBeacon, Proximity Platforms, Use Cases and some takeaways.TRANSCRIPT
Sean O Sullivantwitter: @sos100 blog: blog.mylocalsocial.com
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Indoor Location & Positioning
Why Indoor Location and Positioning
How Quick tour of current approaches
What Applications and uses
You How might you use it?
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Why Indoor Location and Positioning
How Quick tour of current approaches
What Applications and uses
You How might you use it?
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GPS Great Outdoors
90% Time most Americans spend indoors
Retail Indoors, underground, few external windows…
Why Indoor Location and Positioning
How Quick tour of current approaches
What Applications and uses
You How might you use it?
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Omitted for now: cell tower, cameraIndoor Location Current Approaches
WiFi
Beacons
Light
Either fingerprint or triangulate WiFi Access Points or Beacons
Sound
How CommentAll mobile platform vendors use this
(see next)
Magnetic
Dead Reckoning
Dedicated Beacons used to mark areas or zones
Apple iBeacon recently became the poster child for this
Special Lights emit a unique code invisible to human eye
Front facing camera detects the code
Sound inaudible to the human ear ShopKick pioneered this in US
Fingerprint of magnetic field variations used to fix position
Area is first mapped in order to create a magnetic field map
Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi)
Omitted for now: cell tower, cameraIndoor Location Current Approaches
WiFi
Beacons
Light
Either fingerprint or triangulate WiFi Access Points or Beacons
Sound
How CommentAll mobile platform vendors use this
(see next)
Magnetic
Dead Reckoning
Dedicated Beacons used to mark areas or zones
Apple iBeacon recently became the poster child for this
Special Lights emit a unique code invisible to human eye
Front facing camera detects the code
Sound inaudible to the human ear ShopKick pioneered this in US
Fingerprint of magnetic field variations used to fix position
Area is first mapped in order to create a magnetic field map
Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi)
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Apple iBeacon 3rd Party Hardware, plus every iOS device!
WiFi already being used to help position you…Ever wondered about this?
Appeared since iOS7
Has been here “forever”
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Why Indoor Location and Positioning
How Quick tour of current approaches
What Applications and uses
You How might you use it?
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Navigation
Navigate to Brand
Major League Baseball
Welcomes / Goods Pick-up
Contextual Product Information Digital Product Cards for “what’s near” - plus, Greetings, Offers, Walk-in Points, more++
NavigationSavills on Show
100 of the top 100 US retailers : trials or deployments nowMomentum…
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Why Indoor Location and Positioning
How Quick tour of current approaches
What Applications and uses
You How might you use it?
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In-store location and the customer journeyJourney and Context
Arrival Welcome / Greeting. Personal concierge (“whisk away”). Alert to staff member.
Departure Thanks. “by the way…”, RAOK.
Find / Browse Self-service on phone - “how can we help today?”. “Let us come to
you”. Insertion point for relevant information, offer, or reminder. Here
to pick something up? Timer for being dealt with. Partner brands?
Here for Action Pick up. Queue jump. Get
service with reduced friction, uncertainty.
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Think about…Things to consider
Whole solution Cost, ubiquity, accuracy, likely changes
Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise?
Data Can you handle, process, manage the data that will flow?
Customers Handled poorly, can spook people
Trials Timings, customer segmentation, use-cases (simple!)
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More information
Don Dodge StreetFight Blogs
Works @ Google, Developer Advocate, Google Ventures,
Investor
Covers nearly everything that moves involving HyperLocal
Ads, Publishing, indoor advertising, etc.
blog.mylocalsocial.com
BEEKN
Sean O Sullivantwitter: @sos100 blog: blog.mylocalsocial.com
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Indoor Location & Positioning
In Store Engagement Platformtwitter: @localsocial blog: blog.mylocalsocial.com
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Me
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1986 1995 2000 2009 now
College Computer Science, SW Dev & Design @ NCB (Stock / Money broking), NZI
IONA VP, Professional Services, EU R&D Projects
Rococo Software Java / Bluetooth Infrastructure Software, Raised VC, 300M Handsets
LocalSocial Proximity platform; in-store engagement for retailers (BLE, iBeacon, WiFi, NFC)
Dial2Do Spin-out, raised funding, voice services
mySay Realtime messaging for mobile workforce
2010