POWERING PROXIMITY

Sean  O Sullivan  CEO,  Rococo  So*ware  

sos@rococoso*.com  

twi5er  @sos100  

P2PGaming Hardware Tags Proximity Marketing Connected Healthcare

 OS  /  Java  VM  

 

JSR82    Java/Bluetooth  

 Rococo  helped  write  the  original  Java/Bluetooth  Standard  (JSR82)  and  conInues  to  drive  that  standard  today  (Release  4  just  completed).  Rococo  offers  the  most  widely  deployed  JSR82  implementaIon  in  the  world  (196M  units  and  counIng).    

Rococo  and  JSR82  

Phones  

Embedded software shipments (cumulative)

handsets shippedcompany HQ (million) 0 100M 200M 300M 400M 500M 600M 700M 800M

Applications (embedded)3

Browsers

4

5

6

7

8

9

#

#

#

#

#

#

#

#

#

#

#

#

#

#

Input engines

#

E=estimate R=reported by vendor

The 100 Million Club is the watchlist of software companies whose products have been embedded on more than 100 million mobile handsets. The current edition features cumulative shipments up to the end of 2010.

Despite the apparent opportunity in the one-billion-a-year handset market, very few software companies have managed to overcome the commercial and technical challenges inherent in the mobile industry.

Worldwide Handset Shipments in 2H10 780 million

Key insights

- Total handset shipments for the second half of 2010 were 780 million, a 25% increase over the first half. A handful of software products, like vRapid Mobile by Red Bend and CAPS by Scalado, managed to tap a sizable portion of this figure, having more than 100 million shipments in H2 2010 alone.

- WebKit continues to grow, fueled by the accelerated rate of smartphone penetration. Up to the end of 2010, WebKit-based browsers had been shipped in more than half a billion handsets - Myriad Group is now the only company to have 3 products with more than 100 million shipments, after Nuance merged two products into T9/XT9/T9Trace. With the products combined, cumulative shipments have reached a staggering 10.5B shipments. Research notes

Handset shipments refer to cumulative licensed units, which have been pre-loaded on handsets shipped by the end of 2H10.

H2 2010 Update v.2

377 R

ACCESS Netfront browser Japan 843 E

Myriad Group Browser browser Switzerland 2246 R

515 E

Opera Opera Mobile browser Norway 172

R

ARM

Published in April 2011. Copyright VisionMobile. Some rights reserved.

6B

VisionMobile Market Maps Distilling market noise into market sense www.100millionclub.com

1B 2B 3B 4B 5Bproduct type

Quickoffice Mobile Office enterprise application USA

100 million 500 million

E

Various WebKit browser engine USA

1 billion

Kernel Components

Middleware

R

Carrier IQ Mobile Intelligence analytics module USA 136 R

BitFlash Mobile SVG graphics engine Canada 529

Mali-JSR184 graphics middleware UK 215 R

Aricent Media EXP suite audio/video codecs USA 574

E

Ikivo SVG Player graphics engine Sweden 450 R

HI CORPORATION MascotCapsule graphics engine Japan 675

R

Myriad Group Messaging client messaging middleware Switzerland 1182 R

Mimer Mimer SQL database engine Sweden 125

R

NXP Software LifeVibes MxMedia multimedia middleware Netherlands 855 R

Nuance VSuite speech recognition USA 500

R

Red Bend Software vRapid Mobile firmware update USA 1010 R

PacketVideo CORE video codecs USA 454

R

Scalado CAPS graphics engine Sweden 830 R

Rococo Impronto TLK bluetooth middleware Ireland 196

Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document to be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe.

R

Nuance T9/XT9/T9Trace text input engine USA 6150 R

Open Kernel Labs OKL4 microkernel USA 1200

Micron Flash Data Integrator file system USA 1000 R

Rococo: No. 1 Independent JSR82 vendor with 196M units

SHORT RANGE WIRELESS

Bluetooth NFC

WiFi

Make it as easy to use Proximity in your applications, as it is to use Location today

How?

Proximity  PlaRorm  

LocalSocial Cloud Service

Client Libraries for Mobile Devices

+ + Apps

LocalSocial Cloud Service Retail / Location

Partner

Developers

Developers build proximity-enabled applications using the LocalSocial Libraries. The libraries in turn use the LocalSocial Cloud service (via APIs).

Apps can react when other LocalSocial-enabled Apps are within range, or when any location is within range. Enables loyalty tracking, hyperlocal offers, vouchers, gaming, social browsing….

LocalSocial  Library  

Android    JSR82  

Tagster  

And

roid  

Dow

ser  

And

roid  

Proxim

ity  

Linked

In  

Dow

ser  

J2ME  

Mobile  

LocalSocial  Service  

Cloud  

 Java  /J2ME  

Website  mylocalsocial.com  

Oauth  Interface  for  third  party  service  

Server   DB  

Facebook  

Twi5er  

LinkedIn  

Last.fm  

Social  

API  

Architecture

Applications

Person to person

Person to Business

How  can  LocalSocial  be  used  in  Applica7ons?  

LocalSocial    Cloud  Service  

Person  to  Person  Apps  can  react  when  other  LocalSocial-­‐enabled  Apps  are  

nearby  

Person  to  Business  Enables  loyalty  tracking,  hyperlocal  offers,  vouchers,  

gaming,  social  browsing….  

Retail  /  LocaIon  Partner  

LocalSocial    Cloud  Service  

Business Model

Charge for Premium Analytics

Share a portion of value-transacted in the platform: Ads, Coupons, Vouchers, Real Time Deals

Apps with high API usage pay for throughput

tagster

dowser

nearbuyers

Open API

Android and J2ME Support

www.mylocalsocial.com

Android Market Apps: tagster, dowser

POWERING PROXIMITY

Sean  O Sullivan  CEO,  Rococo  So*ware  

sos@rococoso*.com  

twi5er  @sos100