localsocial : proximity enabled loyalty, offers and more
DESCRIPTION
Quick introduction to LocalSocial : Proximity enabled loyalty, offers and more. Create loyalty points, offers and more, that only unlock in-store. Supports NFC, QR Code, Bluetooth, WIFi and Low Energy Bluetooth. www.mylocalsocial.comTRANSCRIPT
SMART MOBILE MARKETING
• It’s a so)ware service that enables retailers to engage with new or exis6ng customers when they are “in the store”
• Customers have a free app that they run when they come in the store
• The app displays offers from the retailer customised to the user / store / 6me of day / etc.
• It also provides customised welcomes, and points for just “walking in”
LocalSocial : In a nutshell (1)
• It works using proximity technology -‐ the app detects a beacon of some kind (that we provide)
• Beacons may be WiFi, Bluetooth, Low-‐Energy Bluetooth, NFC, even QR codes
• These can be mixed / matched to enable different user ac6ons to be detected (“is near”, “has tapped”, “has scanned” etc.)
LocalSocial : In a nutshell (2)
• A quick run-‐through follows...
Marketing Venues
Mobile
Smart
Retailers
Merchants
Offers, Points and more, that only unlock in-store
Offers, Points and more, that only unlock in-store
Proximity
Offers, Points and more, that only unlock in-store
WiFiBluetoothNFC TagQR CodesBluetooth SmartOthers
Proximity
Technology
Offers, Points and more, that only unlock in-store
WiFiBluetoothNFC TagQR CodesBluetooth SmartOthers
Proximity
User is NearbyUser TapsUser Scans
SignalsTechnology
etc.
User in-storeUser shares
Offers, Points and more, that only unlock in-store
WiFiBluetoothNFC TagQR CodesBluetooth SmartOthers
Proximity
User is NearbyUser TapsUser Scans
UnlockCollectShareRewardRAOK*
Signals TriggersTechnology
etc.RAOK = Random Act of Kindness
User in-storeUser shares
Offers, Points and more, that only unlock in-store
WiFiBluetoothNFC TagQR CodesBluetooth SmartOthers
Proximity
User is NearbyUser TapsUser Scans
UnlockCollectShareRewardRAOK*
Signals TriggersTechnology
Analytics
Insight
Top Customers
etc.
Best offersMost sharesBusy hoursFootfall
RAOK = Random Act of Kindness
User in-storeUser shares
Merchant registers online
Merchant promotes in-store
Pop-ups, stickers, posters
Free LocalSocial App
Free LocalSocial App
Collect Points, earn Rewards
Unlock offers in-store!
Merchant analytics on web
SMART MOBILE MARKETING
www.mylocalsocial.com @localsocial