Industrial sales survey

What we have available is:

Knowledge of markets

Knowledge of customers

Desire to increase our sales to industries

Net work potential, opportunities

OFI Industrial Sales Survey

• Where we sell

• To whom we sell

• Which products we sell

• Where we want to sell

Importance of industrial sales for OFI companies

Dragsbaek approx. 40% of total salesSonneveld approx. 80% -Idun approx. 40% -Odense approx. 40% -Belusa F. approx. 40% -Credin Denmark approx. 20% -OFR approx. 25% -

Industrial sales through OFI S & D companies

Sweden – Kåkå industrial sales team• Lantmännen Unibake, Findus, Godbiten etc.• Cover all of most important industrials in Swedish market• 4/5 people with huge inside knowledge

Minordija / Lanordija / Vilmix *Selling to Fazer, Vaasan etc*Daily contacts to number of industrials

Where do we sell today

Denmark Sweden Germany Belgium UK France NL Norway Belarus Bulgaria Finland USA Baltics Greece Portugal Czech R. Romania Poland Austria

Credin x x x x x x x x x

Dragsbaek x x x x x x x x x x x x

Idun x x

Sonneveld x x x x x x x x x x x x x x

Odense x x x x x x

OFR x x xBelusa x x

+ all our contacts….

As an example - Dragsbaek industrial sales :

Denmark: Lantmännen, Kohberg, GivescoGermany: Fronhofs, TKB Grötsch, GMKFrance: Delifrance, Pasquier, La PanatiereBelgium: GourmandSweden: Pågen, Lantmännen, Findus, Givesco, Godbiten, Bergmans…..Finland: Fazer, Vaasan, Myllyn ParasBaltics: Fazer, Vaasan, Mantinga…..

Product matrix:

Dragsbaek/Belusa/OFR/VMG: Pastry margarine, Dough margarine

Odense: Marcipan, Persipan, Sugar paste

Credin D. : Custard Powder, Glacing agents, special mixes

Sonneveld: Bread improvers, Release agents, liquishort, Bread mixes

Jästbolaget: Yeast

Customer base:

Bread producers & Pastry producers

Where do we want to sell / increase our sales

Denmark Sweden Germany Belgium UK France NL Norway Belarus Bulgaria Finland USA Baltics Greece Portugal Czech R. Romania Poland Austria Others

Credin x

Dragsbaek x x x x x

Idun x

Sonneveld x x x x x x x

Odense x x x x x x x x x x x x x x x x x x

OFR x xBelusa F. x x

German market - example

Interest to enter / increase sales inthe German market

• Sonneveld• Odense• Dragsbaek+ more

Who within OFI has today experience and contacts in the German Market ?

Credin Denmark:- Selling to Lantmännen

Odense, Germany, selling to :- Horst Schluckwerder OHG- Conditess Feine Kuchen- Cooperath und Wiese- Ifri-Schuhmann GmbH- Edeka

Dragsbaek selling to:- Fronhof- TBK- GMK

Denmark Sweden Germany Belgium UK France NL Norway Belarus

Credin

Dragsbaek x x x xIdun

Sonneveld

Odense

OFRBelusa F

Who might assist us to increase industrial sales

Denmark Sweden Germany Belgium UK France NL Norway Belarus

Credin xDragsbaek

Idun

Sonneveld

Odense

OFRBelusa F.

Denmark Sweden Germany Belgium UK France NL Norway Belarus Bulgaria Finland USA Baltics Greece Portugal

Credin

Dragsbaek

Idun

Sonneveld

Odense xOFRBelusa F.

Barilla 8,97% 51 Limagrain 0,23%Kraft Foods 2,94% 52 Permira 0,23%Finalrealm 1,77% 53 De Cecco 0,23%Bahlsen Süßwaren 1,69% 54 Artal 0,22%Premier Foods 1,59% 55 Pasquale 0,22%Nestlé 1,15% 56 NPM Capital 0,20%Lantmannen 1,14% 57 Del Carlo 0,20%Warburtons 1,12% 58 Parmalat 0,20%Ostendorf 1,08% 59 Loacker 0,20%ABF 1,03% 60 Mars 0,20%Collussi 1,01% 61 Sammontana 0,19%Sara Lee 0,97% 62 Grupu Gallo 0,18%Apax Partners 0,82% 63 Bonne Bouche 0,18%Danone 0,76% 64 Edeka Minden 0,18%Orkla 0,76% 65 Unilever 0,17%Lion Capital 0,72% 66 Axa 0,17%Ebro Puleva 0,71% 67 Northern Foods 0,17%Pågens 0,66% 68 Wollbacher 0,17%Fazer Konfektyr 0,65% 69 Albro 0,17%Migros 0,57% 70 Norac 0,17%Harry-Brot 0,57% 71 Citterio 0,16%Rana 0,56% 72 McCambridge 0,16%Coppen. & Wiese 0,55% 73 Van Hove 0,16%Saveurs de France 0,54% 74 Fage 0,15%Lotus Bakeries 0,52% 75 Klemme 0,15%Kuchenmeister 0,52% 76 Heberer 0,15%Lambertz 0,51% 77 Frischback 0,15%Vision Capital 0,49% 78 Brennans Bakeries 0,15%Berkshire Partners 0,45% 79 VK Mühlen 0,15%CNP 0,42% 80 Grupo Novelli 0,15%Finedon Mills 0,42% 81 Kronenbrot 0,15%Griesson 0,42% 82 Panasa 0,15%Duke Street 0,41% 83 GEP 0,15%Oetker 0,40% 84 Gramss 0,15%Rugensberger 0,39% 85 Steinecke 0,15%Arla Foods 0,38% 86 TMT Finance 0,14%Kohlberg 0,37% 87 Garma 0,14%Heinz 0,36% 88 Biscuits Bouvard 0,14%Ferrero 0,34% 89 Delicato Bakverk 0,14%Brioche Pasquier 0,33% 90 Vivartia 0,13%Euricom 0,32% 91 Europastry 0,13%DCI 0,31% 92 Hügli 0,13%Greggs 0,30% 93 Soubry 0,13%Aryzta 0,28% 94 East Balt 0,12%Laihian Mallas 0,28% 95 Kambly 0,12%Vicenzi 0,27% 96 Manner 0,12%Bake Five 0,26% 97 Goûters Magiques 0,12%Erlenbacher 0,25% 98 Dulcesa 0,12%Coop Schweiz 0,25% 99 La Lorraine 0,12%General Millls 0,24% 100 Champagne Céréales 0,12%

Ultimate Holding companyMarket Shares West Europe

Ultimate Holding companyMarket Shares West

Europe

1 Barilla 8,97%2 Kraft Foods 2,94%3 Finalrealm 1,77%4 Bahlsen Süßwaren 1,69%5 Premier Foods 1,59%6 Nestlé 1,15%7 Lantmannen 1,14%8 Warburtons 1,12%9 Ostendorf 1,08%

10 ABF 1,03%11 Collussi 1,01%

Ultimate Holding companyMarket Shares West

Europe

89 Delicato Bakverk 0,14%90 Vivartia 0,13%91 Europastry 0,13%92 Hügli 0,13%93 Soubry 0,13%94 East Balt 0,12%95 Kambly 0,12%96 Manner 0,12%97 Goûters Magiques 0,12%98 Dulcesa 0,12%99 La Lorraine 0,12%

100 Champagne Céréales 0,12%

Discussion :

Do we find such ”industrial map” useful ?How can we improve it ?How can we use it ?

Thank you for your attention