[industrial training organization report] · pdf fileacknowledgement to ensure this...

PREPARED BY:

NAME RAY MARCO JIPINSTUDENT ID 1140501084PROGRAM DIPLOMA IN SHIPPING MANAGEMENTTRAINING DURATION 3 MONTH (16 MAY 2016 – 15 AUGUST

2016)NAME OF INTERNALSUPERVISOR

MS. ROS ILYANI BINTI ROSDI

[NETHERLANDS MARITIME

INSTITUTE OF TECHNOLOGY]

[DIPLOMA OF SHIPPING

MANAGEMENT][INDUSTRIAL TRAINING ORGANIZATION REPORT]

WINE TALK SDN BHD

(1005217-U) 210 BLOCK B 8

PHILEO DAMANSARA II JALAN

16/11 OFF JALAN

DAMANSARA 46350 PETALING

JAYA

Marco

Example

[INDUSTRAIL TRAINING-ORGANIZATION REPORT]

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Marco

Example


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ABSTRACT

The purposes of this Training Organization Report are to expound the firms that

occupy Netherlands Maritime Institute of Technology (NMIT) internship scholar to engage

with their day-to-day logistic affairs as the largest online wine shop in Malaysia. Whereby,

this report will clarify how the company was established and the firm daily activities, which

one of it is providing a service to ship their product to the customer within Malaysia.

Correspondingly, this report will also describe the person that will be in charge to implement

various types of tasks including the pros and cons of the procedures of the firm.


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ACKNOWLEDGEMENT

To ensure this organization report finished on time, which clarify entire activities that

occur every day in the firm. There are plentiful information’s needed to describe the activities

evidently, the information includes the background of the firm to the confidential information

taken from the private system of the firms. These kind of information is supposed cannot be

accessed by any external individual and part of it is hard to be found. However, with a hand

from abundant individuals from inside and outside of the frirm, the report manages to be

finished on time.

Initially, immense gratitude needs to be expressed to Mr. David Stephan, which is the

Chief Executive Officer (CEO) of Wine Talk Sdn. Bhd. that gives me an opportunity to conduct

my internship training in Wine Talk Sdn. Bhd. and also act as the External Supervisor for

me. Even though, busy with his duties as the leader of the firm, he took time to undertake the

responsibility as my external supervisor and assisted me with numerous guidance from the

beginning until my last day in the firm.


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Next, deepest thanks need to be assert to Ms. Ros Ilyani Binti Rosdi, that act as my

internal supervisor during the industrial training take place. She provided me with plentiful

support in many forms starting from a general knowledge that essential for the training, the

action that the student should take for any possible circumstance and even a motivation

support.

Radiant sentiment to place on my best regards, deepest sense of gratitude to Ms.

Cleste de Jesus the Chief Marketing Officer, Mr. Mageswaran the Operation Supervisor,

Miss. Navanya Jaganathan the Telemarketer, and Mr. Kean Wui Yap the Marketing Assistant

for their careful and precious guidance.

Lastly, this opportunity perceives as a big milestone for my career development. The

attained skills and knowledge can be used in my imminent career and can be constantly

enriched seemly with their current environment and circumstances.


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ContentsABSTRACT _______________________________________________________________________2

ACKNOWLEDGEMENT _____________________________________________________________3

LIST OF FIGURES __________________________________________________________________7

CHAPTER 1: INTRODUCTION ________________________________________________________8

1.1 INTRODUCTION TO WINETALK _______________________________________________________ 8

1.2 BACKGROUND OF WINETALK_________________________________________________________ 9

1.3 WINETALK ORGANIZATIONAL STRUCTURE _____________________________________________ 11

1.4 NATURE OF BUSINESS OF WINETALK__________________________________________________ 13

1.5 CONCLUSION_____________________________________________________________________ 16

CHAPTER 2: REPORT OF WINETALK ORGANIZATION ____________________________________17

2.1 INTRODUCTION __________________________________________________________________ 17

2.2 WINETALK ORGINZATION CHART ____________________________________________________ 18

2.3 WINE TALK DEPARTMENTAL STRUCTURE ______________________________________________ 19

2.3.1 General Manager (GM) ___________________________________________________________________ 21

2.3.2 Marketing Department ___________________________________________________________________ 22

2.3.3 Operation Department ___________________________________________________________________ 22

2.3.4 Sale Department ________________________________________________________________________ 23

2.3.5 Finance Department _____________________________________________________________________ 23

2.3.6 Human Resource Department _____________________________________________________________ 24

2.4 OTHER RELEVANT MATTERS ________________________________________________________ 25

2.4.1 Wine Talk’s Properties____________________________________________________________________ 26

2.4.2 Legal Proceeding ________________________________________________________________________ 26


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2.4.3 Wine Industry In Malaysia_________________________________________________________________ 27

2.4.4 Revenue Details _________________________________________________________________________ 28

2.5 CONCLUSION_____________________________________________________________________ 29

CHAPTER 3: TRAINING ATTENDED___________________________________________________30

3.1 INTRODUCTION __________________________________________________________________ 30

3.2 EXPOSURE LEVEL _________________________________________________________________ 31

3.3 CONCLUSION_____________________________________________________________________ 34

CHAPTER 4: CONCLUSION _________________________________________________________35

4.1 INTRODUCTION __________________________________________________________________ 35

4.2 SUITABILITY OF ORGANIZATION _____________________________________________________ 36

4.3 LIMITATION______________________________________________________________________ 38

REFERENCES ____________________________________________________________________39

APPENDIXES ____________________________________________________________________40


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LIST OF FIGURES

Figure 1 ------------------------------------------------------------------------------------------------ 9

Figure 2 ------------------------------------------------------------------------------------------------ 13

Figure 3 ------------------------------------------------------------------------------------------------ 14

Figure 4 ------------------------------------------------------------------------------------------------ 14

Figure 5 ------------------------------------------------------------------------------------------------ 14

Figure 6 ------------------------------------------------------------------------------------------------ 18

Figure 7 ------------------------------------------------------------------------------------------------ 19

Figure 8 ------------------------------------------------------------------------------------------------ 27

Figure 9 ------------------------------------------------------------------------------------------------ 28


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CHAPTER 1: INTRODUCTION

1.1 INTRODUCTION TO WINETALK

Malaysia is one of the nation that is briskly evolving, chiefly in terms of its

economic, construction as well as their lifestyle abreast to the aim of the fourth prime

minister, which stated “Malaysia will be one of the developed country in the year of

2020”. In order to procure what has been stated by their previous prime minister,

globalization is currently happening in the country, not only movement of individuals

from other country moving to Malaysia also there is some product brought into the

country. That’s how Wine Talk Sdn. Bhd. able to erect their business in Malaysia as

the largest and first existing online wine shop in the country. Generally speaking, Wine

Talk offers a delivery of wine all over Malaysia and some other interesting value added

of their service are as below:

Best Price Guaranteed: assure the customers receiving the best value for money they spent

and if the clients founded any firms that selling their wine for a better price they can get a refund.

Personally Handpicked: All the wines provided by Wine Talk are carefully picked and selected

by a French sommelier and Chief Executive Officer (CEO) of the firm.

Satisfaction Guaranteed: if the clients are not happy, clients have the right to return the

purchased wine and get a new different wine.

Free Delivery: for each purchase of wine, spirits and accessories above RM120.


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1.2 BACKGROUND OF WINETALK

Figure 1: Introduction To Wine Talk

(Investor Presentation, 2014)

The story about Wine Talk is mainly start at the Bodega Restaurant 2012,

where Mark Simmons (Managing Director) and Edward Hyde (Executive Director) that

are currently known as the cornerstone of Wine Talk met each other and ventilate the

predicament in electing and getting a great wine, since there are a lot of wine in the

supermarket with plentiful brands and labels, notably those individuals that busy with

their jobs that did not have enough time to make a research of a good wine.


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Then afterward their long dialogue, they have jumped into a conclusion to erect

a shop that known as Wine Talk in 2012. The Wine Talk shop provides an exclusive

wine that’s available for delivery service to their customer, including a customer

service to assist the customer in selecting a wine in accordance with their purpose.

These business can be done by Mark and Edward, since Mark is specializing

in logistics activities and have a 10-year experience in running a business that related

to logistics and Simmons has an extensive supplier of great wine, which help them to

be more successful in launching Wine Talk. However, to assure the quality and values

of wine is another hardship for both of them. In order to tackle this issue, they have

found another guy that could be the mastermind to solve such issue, which is David

Stephan a French sommelier with extensive knowledge and experience with wine.


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1.3 WINETALK ORGANIZATIONAL STRUCTURE

Wine Talk Sdn. Bhd. Which is the largest online Wine retailer in Malaysia

currently have 3 branches all over Malaysia including Sabah and Sarawak. All their

branches are located in the main city for the ease movement of goods and

administration. The company headquarters is located in Kuala Lumpur where most of

the initial planning come from, before it is applied in other branches.

In fact, most of the process or planning will be done in the main headquarters,

including customer service, processing customer’s information and et cetera. The

other branches, will only focusing in the packaging of the order that the firm receive in

that area. By doing so the delivery speed can be enhanced and the firm able to

guarantee in delivering the product to the customer’s doorstep within 3 working days

in the main city.

As a wine retailer, the worker in that firm has good knowledge regarding to the

wines that imported is worldwide, even more they have their own France sommelier

or wine experts that studied course related to wine and have extensive experience in

wine all over the world. With an experience Workforce the firm confidence to provide

customers answer with their inquiries regarding to the wine.


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In order to assure their position as the largest online wine shop in Malaysia, the

firm have extensive network with suppliers worldwide. Thus, they able to import

products from other countries, which is not yet offered in local markets. Besides, they

also capable to purchase the products in a large amount in order to monopoly the

product and avoid the product from penetrating onto the market by their competitors.


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1.4 NATURE OF BUSINESS OF WINETALK

Figure 2: Ordering Flow. (Investor Presentation, 2014)

Wine Talk Sdn. Bhd. have been operating as an online wine retailer in Phileo

Damansara II for almost 4 years, this firm is well received by the Malaysian citizen

even a Muslim individual, since they are also offering some of grape product that is

non-alcoholic and has a halal certificate. Principally, Wine Talk is a specialize online

wine shop that provided great wine for delivery all over Malaysia.


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As specified in the firm name, Wine Talk is a retailer that supplies innumerable

categories of wine that imported from foreign countries like Argentina, Spain, France,

South Africa, Australia and et cetera. Likewise, all of the wine that is sold by Wine Talk

is carefully picked by their own Chief Sommelier or Chief Executive Officer (CEO) from

France to ensure that their patrons are fascinate with the test of the wine administer

by them. Aside from wine, Wine Talk is also selling beers and wine accessories like

wine cabinet, aromaster, stemware and decanters. Interestingly, the purchaser can

register themselves as a Wine Club members, whereby give them a premium benefit

to enjoy different types of wine every month selected by the sommelier and a free

delivery.

Figure 5: Aromaster.(WineTalk, 2016)

Figure 3: Wine Cabinet.(Wine Talk, 2016)

Figure 4: Decanter.(Wine Talk, 2016)


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Generally, the wine purchased by the clients around Kelang Valley and Kuala

Lumpur is promised by the firm to be shipped within 1-3 working days excluding

Saturday, Sunday and public holiday. For other regions, Wine Talk promised to deliver

the order within 1-5 working day. These days, Wine Talk even provided an express

delivery, which deliver the wine purchased by the purchaser in the same day.

Nevertheless, it only valid within the selected areas of Kelang Valley.


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1.5 CONCLUSION

Wine Talk has been implemented a number of procedures to be able to

preserve their position as a leading online wine shop in Malaysia. Some of the main

procedure that embraces are seeking for the best available wine suppliers such as

Luen Heng, AsiaEuro, Milawa, West Coast, Heritage and et cetera. The firm even

providing buyer with high value of customer services. By doing so, they able to

conserve their current consumer and entice new shoppers to purchase their

merchandise endlessly.


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CHAPTER 2: REPORT OF WINETALK ORGANIZATION

2.1 INTRODUCTION

Wine Talk Sdn. Bhd. That was established in the Year of 2012 is known as a

Multinational Company. The firm are also known as the first online wine retailer in

Malaysia, which offering more than 2000 types of wine products and even an

accessory for wine. Currently, they have three branches all over Malaysia including

Sabah and Sarawak.

In fact, the company is managed by an excellent director that owned some other

companies worldwide and in Malaysia itself. The secret of the company triumph is from

the workforce expertise in the firm, the director outsourced his task to a France Chief

Executive Officer that have a wide knowledge and experience regarding to wine and

also in administration.


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2.2 WINETALK ORGINZATION CHART

David Stephan[CEO]

Celeste deJesus

[CMO]

Rowena Jo Fernandez

[MarketingSuperviosr]

Kean Wui Yap[MarktingAssistant]

Aaron Rao[GraphicDesigner]

PurusothmenRavinthiran[Ops. Head]

[CSR/Telemarketers]

MageswaranSuresh[Ops.

Supervisor]

Ray MarcoJipin

[InternStudent]

Yusrizal Rawi[HR]

Sulo Siva[SMO]

June Bug[WT.

Ambassador]

Edward Chua[Head ofFinance]

Figure 6: Organization Chart.

(Wine Talk, 2015)


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2.3 WINE TALK DEPARTMENTAL STRUCTURE

Figure 7: Departmental Structure.

(Wine Talk - Global Plan, 2015)


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During the student conducted his Internship Training in Wine Talk, he

discovered that the departmental structure type that use by the firm is a Divisional

Structure, whereby, every employee is classified according to their jobs function and

expertise, for instance, a designer will work under the marketing department, customer

service will be working under the operation department and et cetera. In fact, the firm

able to segregate all task systematically to their workforce according to their expertise.

Even more, a separated structure helps the firm to diagnose actual department that

needed to be boosts or improve.

As a result of the scholar investigation and observations from numerous type

of resource such as the company annual report, firm website and even an interview

with his colleagues, the scholar able to learn almost entire roles and responsibilities

that conducted by other staff from different departments even though the department

that the scholar entrusted is in the operation department.


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2.3.1 GENERAL MANAGER (GM)

Frequently, a large organization will have their own General Manager or Chief

Executive Officer (CEO) that will act as the organizer of the firm. Basically. The General

Manager is the representative for the possessor of the corporation and the stakeholder,

occasionally the GM will be elected by the stakeholder to safeguard that the

stakeholders are gratified with the administration of the firm. In Wine Talk, the GM that

is elected by the owner is David Stephan, which has widespread knowledge not only

linking to wines but even in administration. Fundamentally, he will lead all the staffs in

each department, besides he will enquire the chief of each subdivision concerning to

the progress of their duty in daily basis. Not limited to that course, the GM in Wine Talk

will provide a daily target for the company to project every days and also enquiring each

department whether there are any matters encountered by them. In short, the GM act

as the mastermind in the organization and each decision made by him is very critical.


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2.3.2 MARKETING DEPARTMENT

The Marketing department is responsible to market the merchandise that

offered by the firm to the public. They will utilise some types of tools to market the firm

merchandises and trademark. In addition, all the magnificent art design and video that

are created by the designer, which work under the marketing department will be used

in this process. The Marketing department in Wine Talk, will used Facebook, Instagram

and even twitter to promote the firm merchandises and trademarks. Not only promoting

the firm merchandise, the marketing department also plays a significant role to collect

consumer reaction and answer the shoppers enquires. In short, the marketing

department is the root for the firm trademark.

2.3.3 OPERATION DEPARTMENT

In fact, the operation department is the most indispensable department for per

capita of organization, since in their daily procedure they will handling the physical

merchandises that the firm offered. In Wine Talk, the operation department is the key

of consumer satisfaction not only due to the intimate customer service, also for the

quality and neatness of the product that will be delivered to the shopper. Apart from that,

the operation department is also responsible for the delivery time for the product

ordered. They need to assure that all the product is delivered to the consumer according

to the value the firm guarantee to the consumer.


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2.3.4 SALE DEPARTMENT

Normally, sales department will be in charge to attract consumer to purchase

the product offered by the firm. The sales department must have a wide understanding

regarding to the merchandise that they are going to sell so that they able to convince

the customer to buy their merchandise. In this firm, the Sale department is the catalyst

for a big order from an important shopper, that contribute to the projection of the

company target. The individuals in this department will strengthen the relationship

between the firm and the existing clients and attracting a new client.

2.3.5 FINANCE DEPARTMENT

In every commercial, it is necessary to have a finance department, as the

individuals in the finance department will assist the firm in tracking the company

expenditure for each department, gross profit of the firm and other types of cost. For

Wine Talk, the finance department will be responsible to provide the data regarding to

the firm expenses for the General Manager reference, so that the General Manager

able to use this information to plan for a feature decision for the firm. Also, the finance

department will calculate the value of ordered products with products received by the

firm to ensure that there is no fraud happening in the process flow.


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2.3.6 HUMAN RESOURCE DEPARTMENT

As we all know, Human Resource Department (HR) is the most fundamental

department that the firm must have before employing other employees. The main roles

of HR department in this firm are to assure that the staff that employed by the

organization is proficient to implement the daily task in the firm. The HR department is

also in charge to provide the welfare of each staff in terms of facilities to assist worker

in performing their daily jobs like a laptop, table, ventilation and et cetera. Lastly, all the

action of the staff that contribute to the adverse issues to the firm, in terms of their

attitude and action will be discussed in HR department along with the firm GM.


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2.4 OTHER RELEVANT MATTERS

WINE Talk Sdn. Bhd. recognize as the first online wine shop in Malaysia is also

exposed to some risk to their business. As Malaysia is a Muslim country, it is hard for

the firm to market their products to the local citizen, that contribute to the limited

revenue earned by the firm. Likewise, the firm business is also relying to the

relationship between Malaysia and the exporter countries, if there are any issues

relating to the relationship between countries, it is a hardship for the firm to maintain

their products supply.

As a wine retailer, the firm is subject to the seasonality demand by the

consumers. Normally, the demand of wine will only increase during the occurrence of

any event like Chinese New Year, Deepavali, Christmas and et cetera. Basically, the

price of the product is also depending on some factor as below:

Increasing in transportation cost.

New price set by the suppliers and importer.

Amendment of Government tax for alcohol product.

Availability of the products


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2.4.1 WINE TALK’S PROPERTIES

The company that is established in Malaysia in 2012 have their own properties

all over Malaysia. The properties are including a restaurant, warehouse and

administrative office. However, most of the properties are located in Kuala Lumpur itself,

since the headquarter of the firm is located there. In East Malaysia, the firm currently

launch their new shop in both of these regions in Kota Kinabalu for Sabah and Kuching

in Sarawak.

2.4.2 LEGAL PROCEEDING

In order to guarantee the customer that their personal information is safe with

Wine Talk, the company will follow and liable to the Personal Data Protection Act 2010

(PPA 2010). The PPA 2010 state that the internal parties that used the consumer for

his own purpose or failed to comply with the act will be liable to a fine not more than

RM100,000.00 or to detention for a term not exceeding one year or to both (Secure-IT,

2011).


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2.4.3 WINE INDUSTRY IN MALAYSIA

According to the statistic above Wine Talk believe that the demand of wine in

Malaysia will be increasing year by year due to the rapid economic development of the

country, which attract the foreigner stakeholder to invest in Malaysia and even attracting

tourist to travel in the country. Those individuals will contribute to the increasing demand

of wine in Malaysia.

Figure 8: Wine Industry in Malaysia. (Sales Forecast, 2014)


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2.4.4 REVENUE DETAILS

In the figure above, it shows the gross profit the firm for the year of 2014, 2015

and even a forecasted revenue for 2016. Based on the figure, the gross profit that the

firm earn in 2014 is USD 589,000 and USD 1,277,000 for 2015. For 2016, the firm

predict that they will earn approximately USD 2,793,000 as the company is getting

popular amongst the public.

Figure 9: Revenue Details.

(Annual Report Presntation 2016, 2016)


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2.5 CONCLUSION

The firm that possessed a great leader and workforce able to run their daily

activities proactively, as a result the company able to increase their company

performance. Thus, the revenue is also increasing due to the systematic

administration in the organization by the Chief Executive Officer. Not only relying on

the workforce, the board director plays a vital role in the firm as a person that examine

all the plan that provided by his subordinates before they launch it. In addition, the

attitude of the board director, which is never give up in expanding his business will

help the firm to expand their market besides spreading the firm influence as a largest

wine retailer in Malaysia.


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CHAPTER 3: TRAINING ATTENDED

3.1 INTRODUCTION

Generally, a leading firm like Wine Talk usually will deliver training to their

inexperienced and newcomers employees, to assure that they have an adequate skills

and knowledge prior begin their journey in real workings environment. Wine Talk

believes that, by doing such procedure they able to reduce or avoid major mistake

from the inexperienced employees later on, that contribute to a loss of a firm.

Furthermore, Wine Talk wants all the newcomer employees to be a main individual

catalyst the firm towards its goals and contribute to the growth of the firm and enhance

its revenue, as a young employee that acquire high expertise is the most important

asset of the firm and they still able to develop their current skill to be much more

valuable.

Moreover, the individual that has high knowledge and fast learning is hard to

be found, that lead to some firm is willing to pay more just to attract an employee with

extensive knowledge to work with their organization. In Wine Talk, they train their

newcomers with two types of training, which is the first things is a general training that

need to be mastered by every individual that works in the office and particular training

is the training that will only be teach to the person whom working in the department.


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3.2 EXPOSURE LEVEL

As mentioned above, Wine Talk Frequently provided two types of

trainings that can be separate into, the general training and a more specific training.

Like other firm, Wine Talk has its own unique ways in conducting training to the

newcomers, to provided them as much knowledge as possible and skill to be apply in

their real working environment in the forthcoming.

Often, Wine Talk will conduct a mentor mentee training to their fresh employees

by electing an existing senior staff as a mentor to assist them, in hope the mentor

capable to teach the young employee with a crucial expertise and knowledge that is

compulsory in the organization, as they have extensive familiarity and awareness

working in the organization as well as more aware with the nature of business of the

firm.


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Not only implementing one type of trainings, Wine Talk also delighted to

arrange for another type of teaching known as on the job training, in general this

training is typically used by corporations and it is known as an ancient method but still

effective to be implemented , whereby the fresh personnel will be coached to conduct

a specific type of errands for the firm in actual working environment, this is

fundamentally done by a staff that has extraordinary knowledge and the working

atmosphere is not jeopardy for an individuals. Specifically, the training allows the

young employees to experience the actual working surroundings, wherein reinforce

not only knowledge, skill and experience but also augment attitude of an individual,

that is one more crucial element should be applied in every successful worker.

As Wine Talk assume that all their end user is vital to the firm enlargement, they

did not want any gaffes ensue during the process of serving their clients. Wine Talk

provided a different types of training which recognized as text training to guarantee

that aberration can be diminishing, as text teaching can be referred countless times

by the young staffs to conduct their day-to-day tasks and text training also able to

evade the novice from perturbing the elder staffs in the organization, which cause

delay to the high-ranking staff focal task and this sort of teaching is inexpensive

compared to other training that capable to shrink the expenditures for training and use

the extra cash for other activities.


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Lastly, the firm also conduct a cross-training to allow their employees to do

multitasking and polishing their skill for other jobs, by doing this training the firm

confidence that they staff able to perform more than one jobs, whereby the firm still

capable to operate even though some of their staff is on emergency case. Throughout

the training the new employees will be subject to these following training:

1. Preamble towards organization terms and regulations to be comply with.

2. Session regarding to the firm organization structure and nature of business.

3. Introduction to the product stored in the warehouse and their origin country.

4. Introduction to the Operation Efficiency Daily Hurdle Report and how to

formulate the report by using the database, Hot Jar (feedback system) and

master data.

5. Guidance in preparing the Monthly Incoming Stock Report sheets and how to

insert formulation and different types of supplier’s invoice.

6. Preparation of Inventory Report for product inside the warehouse in the end of

the month.


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3.3 CONCLUSION

As the firms guarantee they able to provide a best service amongst other

competitors, the firm will keep monitoring their employee daily basis. If the

performance of their employees did not reach the standard being set by the

organization, David (Chief Executive Officer) itself will implement a proper action to

enhance the performance of their staff. In other words, the firm will always conduct

training when needed to evolve and develop their fresh staff and even their senior staff

to maintain his performance as the largest wine online shop and to obtain the goal of

the company.

In addition, the firm itself educate their forces to be environmentally friendly

towards the milieu and trim down the smog by eliminating polystyrene in their

packaging, which is the foremost substance that contaminated the environment and

as a substitute their escalation the thickness of the box for packing to circumvent the

merchandise that will be ship out spoiled. Not only using a thick box, the firm also

executed an additional practice in their day-to-day task, whereby they will dealings

with a box recycling firm to pick up the boxes every month in the stowage area. This

imitative will avoid the firm from throwing their box directly to the nearest dumping area

that will raise the level of smog towards the environment. In short, the firm want they

labour force to be in charge not merely for their core duty but also their role as a human

being that care about the Mother Nature.


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CHAPTER 4: CONCLUSION

4.1 INTRODUCTION

As mentioned previously, it's easy to guess the actual business Wine Talk

offering through their organization name. The firm that is located in Kuala Lumpur was

established in 2012, which is famous as the largest online wine shop in Malaysia. This

firm itself is owned by a British and its workforce comprises of local citizens and even

staffs from other nations like France, Philippines, Portugal and et cetera. This

employee has donated a lot notably the foreign workers, since they have extensive

awareness regarding to wine.

General speak, the firms itself handle more than 2000 types of wines from

different nations like German, South Africa, Spain, and et cetera. To be capable to

handle the movement of various type of wines, the firm outsource the task to some

logistics expert like Luen Heng, Albert Wime, Asia Euro, Milawa, Trade Hunter,

Calbeck and et cetera to assure that the process is smoother and to reduce the

operating cost.


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4.2 SUITABILITY OF ORGANIZATION

Malaysia is famous as a nation that currently developing rapidly, they objective

is to be one of the developed nation in 2020, which is stated by their fourth prime

minister. In order to accomplish such goal, Malaysia needs to attract new stakeholder

to surge their economy, not only limited to Asian stockholders but also stockholders

form other constituencies, that contribute to Malaysia Gross Domestic Profit (GDP).

These activities that know as Foreign Direct Investment (FDI) will cause globalization,

whereby the things that will be attracted into Malaysia are not only the capital

investment from other countries but also the culture, art, language and et cetera.

Wine Talk aware that this circumstance will be continuously occurring, by that

reason they launched a first wine online shop in Malaysia to serve the demand for

wine by local citizen as well as the foreigners. The firms alert that most of the citizen

in Malaysia is Muslim, which consider all alcoholic drinks illegal. As a solution for this

issue, the firm serve various type of non-alcoholic wine in their shop for their

consumers who seek for such kind of wine.


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As the firm involved in e-commerce, most of their consumers will create an

order thru online. This assists the consumer to purchase wine, since they purchaser

can just create an order from any location in Malaysia and the wine will be delivered

on their doorstep. In addition, an online system able to profile their consumer’s

information and the staff can refer to this information for a long period of time. Even

more, they can track all the past year data by just insert the order number or name of

the consumers in the search box.


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4.3 LIMITATION

As an online wine retailer, most of the process in the firm is operated using

system and Internet connection. As a result, most of the daily process will utilise a

computer, that is exposed to a virus attack, which contribute to the buffer in processing

a task and also the user has a tendency to loss their data. Besides, no Internet

connection is also another major problem, if there is no Internet connection the staffs

cannot conduct some major task until the connection fixed and recovered. Another

issue that the company facing is that some of their worker is not well trained to use a

computer system and Software.


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REFERENCESAnnual Report Presntation 2016. (25 April, 2016). Profit Information, p. 41. Retrieved 22 July,

2016

Investor Presentation. (2014). Introduction to Wine Talk, p. 3. Retrieved 28 July, 2016

Investor Presentation. (September, 2014). Guaranteed Satisfaction, p. 10. Retrieved 28 July,

2016

Sales Forecast. (Septermber, 2014). Wine Industry in Malaysia, p. 13. Retrieved 31 July,

2016

Secure-IT. (21 April, 2011). Retrieved 28 July, 2016, from Personal Data Protection Act 2010

(Act 709)-A: http://www.secure-it.com.my/index.php/component/content/article/34-

the-company/146-personal-data-protection-act-2010-act-709-a-summary.html

Wine Talk - Global Plan. (September, 2015). Departmental Structure, pp. 20-21. Retrieved

28 July, 2016

Wine Talk. (19 June, 2015). Organizational Chart. Kuala Lumpur: Wine Talk. Retrieved 19

July, 2016

Wine Talk. (July, 2016). Decanter. Retrieved 30 July, 2016, from winetalk.com.my:

http://www.winetalk.com.my/catalogsearch/result/?q=decanter

Wine Talk. (2016). Wine Storage. Retrieved 30 July, 2016, from winetalk.com.my:

http://www.winetalk.com.my/accessories/wine-storage/sort-by/price/sort-

direction/asc.html

WineTalk. (2016). Aromaster - The Master Wine Aroma Kit. Retrieved 30 July, 2016, from

winetalk.com.my: http://www.winetalk.com.my/aromaster-the-world-s-most-complete-

wine-aromas-collection.html


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APPENDIXES

Incoming Order of Wine Talk


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Daily Hurdle Report

West Malaysia Due Day MTD Orders Progress East Malaysia Due Day MTD OrdersDelivery Speed Day 14-Aug-2016 Aug July June May Delivery Speed 14-Aug-2016 AugA. Klang Valley 0 0% 18% 21% 11% A. 3D Zone 1 0%

# 0 0 32 51 24 # 0 01 58% 42% 31% 23% 2 #DIV/0!# 5 73 76 75 51 # 0 12 25% 28% 24% 38% 3 #DIV/0!# 3 32 51 57 87 # 0 03 12% 8% 22% 22% Late >3 0# 0 15 14 53 50 # 0 0

Late >3 5% 4% 2% 6% Pending POD P# 0 6 8 5 14 # 1 2

Pending POD P TOTAL EM3 excl POD 1# 4 16 0 0 0 EM3 Inaccurate I 200%

TOTAL WKV excl POD 126 181 241 226 # 0 2

WKV Inaccurate Del I 2% 0% 1% 0% B. 7D Zone 1 #DIV/0!# 0 2 0 3 1 # 0 0

B. Outside KV 1 38% 39% 24% 17% 2 #DIV/0!# 0 15 26 23 13 # 0 02 28% 41% 35% 34% 3 #DIV/0!# 0 11 27 33 26 # 0 03 15% 3% 24% 25% 4 #DIV/0!# 0 6 2 23 19 # 0 04 13% 6% 8% 14% 5 #DIV/0!# 0 5 4 8 11 # 0 05 3% 6% 2% 5% 6 #DIV/0!# 0 1 4 2 4 # 0 0

Late >5 3% 5% 6% 5% 7 #DIV/0!# 0 1 3 6 4 # 0 0

14-Aug-2016 Aug July JuneSCORE 33 3

3

2

9

2

3Negative Feedback- Packaging 0 0 0

%

1 1- Delivery 0 1 0

%

2 2- Product 0 1 0

%

0 1- Cust Service 0 0 0

%

2 1- Order Process 0 0 0

%

1 2- Temperature 0 0 0

%

2 3Total NEGATIVE 0 2 8 1

0Total Respondents 0 2

3

3

2

3

0% Negative vs Orders 1

%

2

%

2

%

Actual Feedback (Empty if no new comment) Customer

Please bring in wine variety at good affordable price range pan kee ming


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Actual and Forecasted Revenue of Wine Talk

2014 2015 2016 2017

Revenue 1,895,909 4,112,691 7,799,242 13,514,239

Orders 2,714 6,723 13,429 23,814

Profit/(Loss) after tax (919,513) (254,297) 547,063 1,740,851

2014 2015 2016 2017

Revenue 459,425 1,426,485

Orders 1,735 5,661

Profit/(Loss) after tax (416,052) (196,322)

2014 2015 2016 2017

Revenue 588,792 1,277,233 2,793,089 5,348,789

Orders 2,714 6,723 15,164 29,475

Profit/(Loss) after tax (285,563) (78,974) (166,047) 382,116

Amount in USDTotal Country (Malaysia & Singapore)

Amount in SGD

MalaysiaAmount in RM

Singapore

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