Industry & AnalysisHelping U.S. exporters compete globally by providing unparalleled sector expertise

Maureen SmithPrincipal Deputy Assistant Secretary

Industry & Analysis

The International Trade Administration

Industry Expertise

Sector analysisActionable Data ProductsMarket researchAdvisory committeesStrategic Partnerships

Market Access & Export PromotionExport assistanceTrade Events (missions)In-country presenceFirm-specific advocacy

Investment Attraction

SelectUSAFree Trade ZonesLinks to Local EDOsFirm–specific advocacy

Support for U.S. Manufacturers

Anti-dumping dutiesCountervailing dutiesProtection against unfair trade practices

ITA is the lead trade promotion agency of the U.S. Government, promoting the competitiveness of U.S. exporters in foreign markets and seeking to attract foreign capital to the United States.

What is Industry & Analysis?

Within ITA, Industry & Analysis (I&A) provides industry expertise to manufacturers and service providers, as well as other U.S. Government agencies to make export decisions easier and trade promotion more impactful.

Enable and lead both trade promotion and trade policy

Maintain relationships with industry firms, associations, and other key stakeholders

Manage 14 industry advisory committees & other sector-specific advisory committees

Participate and/or lead trade negotiations(i.e., ITA, EGA, and Trade in Services Agreement)

Publish timely data and other industry reports

Manufacturing

Services

Textiles, Consumer Goods, and Materials

Trade Policy & Analysis

Travel and Tourism

Key Aspects of I&A’s Mission

Industry & Analysis is uniquely situated to gain industry insights through its strategic partnerships and private-sector contacts and then develop that expertise into valuable analytics and impactful trade promotion programs.

Industry & Analysis

Industry Contacts(Strategic Partnerships,

Advisory Committees, etc.)

Intra- and Interagency Colleagues Market Intelligence

Actionable Strategies for Improving Export Competitiveness

• Trade Promotion Programs• Trade Missions• International Buyers Program• Certified Trade Fairs

• Sector-Specific Export Initiatives• RE4I, CNTI, EEI

Data Products and Other Analytics to Drive Decision-Making

• TradeStats Express • State Import Database• Metropolitan Export Series • Exporter Database• Top Markets Reports• Travel and Tourism Statistics

Intelligence Gathering

Strategy Development

and Implementation

Strategic Partnerships

The Strategic Partnership Program leverages public-private partnerships with trade associations, state international trade offices, and private corporations to expand our reach to millions of U.S. businesses regarding global business opportunities.

Phase I

Access to data, trade flows, trends and real-time information is critical to keeping ahead of the foreign competition. I&A’s Strategic Partnership Data Project utilizes APIs to stream, real-time information updates directly from ITA’s websites to ITA’s Strategic Partners.

• Two Strategic Partners (ThinkGlobal, WebPortGlobal) are connected to ITA’s API platform

• Expands access to industry data and market information exponentially

Example

Fifteen additional Strategic Partners are in line for access, including UPS and FedEx.

Once FedEx is connected to the ITA’s API, ITA will be able to push industry data and market information to FedEx’s 50 million unique visitors per month.

Trade Promotion Programs

Last year, the Department of Commerce partnered with outside entities on 25 CTMs, including: -The Governor of Maryland CTM to Brazil-Enterprise Florida CTM to the Dominican Republic-The World Trade Center Buffalo and Niagara CTM to Hong Kong

Trade Promotion Programs help link U.S. exporters with foreign buyers or distributors in key markets around the world.

Trade Missions

Opportunity for U.S. firms to pursue exports by meeting directly with potential clients in their markets.

In Fiscal Year 2014, ITA led 47 trade missions with 640 participating clients. The missions resulted in $700 million of export successes.

Certified Trade Missions

The Department of Commerce certifies trade missions that are organized by state and private sector organizations, such as governors, mayors, industry trade associations, Chambers of Commerce.

Trade Shows

Last year, there were 34 International Buyer Program events with 13,542 delegates. At these events, over 10,000 meetings were arranged resulting in $616 million in exports.

Market Development Cooperator Program

Non-profit industry groups compete for MDCP awards from ITA: Up to $300,000 Partner w/federal agenciesApplications due: February

“Cooperators” commit to: Projects to engage small . firms in exporting Term: 3 years Two-thirds of total cost

Evaluation Criteria:

20% Potential to generate exports that create or sustain U.S. jobs20% Export performance measurement20% ITA partnership & priorities20% Creativity & institutional capacity20% Budget, match, sustainability

Each year, I&A makes several financial assistance awards to industry groups to pursue projects that help U.S. firms export and create jobs through its Market Development Cooperator Program (MDCP). Since its inception the program has garnered $327 of exports for every $1 dollar invested.

Who is Eligible? Trade Association Chambers of Commerce State Trade Departments Other Non-Profits

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Where does U.S. trade & investment data come from?

U.S. Data• Goods/Merchandise U.S. Census Bureau

– National– State– Metropolitan Area– Exporters

• Services Bureau of Economic Analysis– National

• Goods & Services Bureau of Economic Analysis (BEA)– National

• Foreign Direct Investment (FDI) BEA– National, U.S. bi-lateral investment with foreign economies– State– Foreign Parent v. Ultimate Beneficial Owner (UBO)

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What information do you need?

Trade

National

TradeStats Express

FTA Tariff Tool

Sub-National

State Exports

State Imports

Metropolitan Area Exports

Industry

Travel & Tourism

Textiles

Jobs

Jobs Supported by

Exports

U.S. Exporters

Exporter Database

ITA Data Resources

Trade Data Resources

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• TradeStats Express – Resource that dynamically generates and displays national merchandise trade data for exports, imports and the trade

balance, and state export data. Industry detail up to the 4-digit level on both HS and NAICS basis.– http://tse.export.gov

• State Import Database– Annual and quarterly state merchandise import trade data by country and market.– http://tse.export.gov/stateimports

• Metropolitan Export Series – Tracks exports of goods from major U.S. metro areas by value, product, and destination.– www.trade.gov/mas/ian/metroreport/index.asp

• Exporter Database– Database of value of exports and number of exporters by company size, destination, state and industry. Important

source for tracking exports of Small and Medium-sized Enterprises.– http://tse.export.gov/EDB

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TradeStats Express – National and State-Level Trade

• Publicly-available resource detailing U.S. merchandise export, import, and trade balance information

• Automatically generates map and chart graphics• National Trade Data

– Global Patterns– Product Profiles – NAICS, HS, SITC codes

• State Export Data– State Global Patterns– State-by-State Exports– State Product Profile – NAICS code

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State Import Series

• New in 2010• Publicly-available

resource detailing state merchandise import information by 3-digit NAICS industry codes

• Same “TSE” style and functionality

• Note: NOT to be used to calculate state-level trade balances

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Metropolitan Export Series

Publicly‐available resource detailing U.S. merchandise exports from metropolitan statistical areas (MSAs)

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Exporter Database

• Publicly-available resource outlining the export activities of U.S. exporters in the most recent year available (2012)

• Focus on small and medium-sized enterprises (SMEs)

New Resources and Additional ReportsTrade Data Resources

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• Jobs Supported by Exports– National estimates of jobs supported directly and indirectly by total exports to the world by country or region for top

markets. Jobs supported by state information is now available.– Coming soon: Estimates of jobs supported by exports by sector.– www.trade.gov/mas/ian/employment/index.asp

• FTA Tariff Tool– Combines tariff and trade data into a simple and easy-to-search public interface.– http://export.gov/FTA/FTATariffTool/

• TP&A Reports & Publications– www.trade.gov/mas/ian– State Reports– “U.S. Trade Overview”– “U.S. Trade in Services”– Top 50 Metropolitan Area Reports– “Benefits of Trade Agreements by State”– “The Potential for Growing U.S. Travel and Tourism Exports”– “U.S. International Business Travel: Its Impact on U.S. Merchandise Exports”

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Jobs Supported by Exports: National, Destination Country, State & Pending Sector Detail

Publicly‐available resource outlining the number of jobs supported by exports: www.trade.gov/mas/ian/employment/index.asp

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FTA Tariff Tool

Combines tariff and trade data into a simple and easy‐to‐search public interface

Travel & Tourism Resources

National Travel & Tourism Office (NTTO)(formerly Office of Travel & Tourism

Industries) – Go to: http://travel.trade.gov/

This office provides tourism data on international travel to and from the United States, including complementary data programs and information to help you be more effective in the international travel market. They provide sound market intelligence to assist you in finding partners and to make your promotional efforts more effective at enticing more leisure or business travelers to the country.

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Travel & Tourism Resources

• Go to: http://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.html

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• Monthly arrivals data for the top 20 countries.

• Monthly total travel spending estimates issued by the Bureau of Economic Analysis, but summarized for just travel and tourism on this site.

• Forecast for inbound travel to the U.S. twice a year.

• Free market profile reports for over 20 countries, 10 world regions and 5 sectors.

• Historical data back to 1996.

• Articles from webinars conducted in partnership with the Global Markets Travel & Tourism team. Recent webinar topics include the improvements in customer service from State and DHS, India, and Canadian MICE travelers.

Travel & Tourism Resources

Research Programs:• Go to: http://travel.trade.gov/research/index.html

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• Each program has reports and data that may be purchased to provide in-depth market intelligence on the international travel market to the country.

• The Survey for International Air Travelers Program provides the source data for the free market profiles. The information collected is maintained as a data base and custom reports can be ordered for clients who want to know about international travelers from a specific country, who visit a specific destination, or by a sector like travelers who stay in a hotel or rent cars. Examples of the reports can be seen as well as the prices for the data that is available.

• The I-94 monthly arrivals and I-92/APIS data bases provide visitor counts for air traffic data and these programs also have reports and data available for sale.

Travel & Tourism Resources

Not sure what you’re looking for?

Please contact NTTO for more information!Go to: http://travel.trade.gov/about/overview.html

Want the latest travel & tourism data releases, webinars, trade shows, or other products and services?

Sign up for our free list serve, and check out our archive of releases.Go to: http://travel.trade.gov/tinews/index.html

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Data and Information Resources (Links)

ITA Information Resources

TPA Home Page http://www.trade.gov/mas/ian

TradeStats Express (TSE) http://tse.export.gov

Metropolitan Export Series http://tse.export.gov/metro

Exporter Database (EDB) http://tse.export.gov/edb

State Import Series http://tse.export.gov/stateimports

Jobs Supported by Exports http://www.trade.gov/mas/ian/employment/index.asp

FTA Tariff Tool http://export.gov/fta/ftatarifftool/

Trade Statistics Main Page http://www.trade.gov/mas/ian/tradestatistics/index.asp

National Travel & Tourism Office http://travel.trade.gov/

New Product: Top Markets Reports

I&A’s will publish detailed Top Markets Reports on 20 different sectors in May 18, 2015. The reports can help exporters determine their next export market and compare opportunities globally. Each report is based on a detailed, sector‐specific methodology for projecting exports.

Country Case Study includes:• An overview of the country’s market• Challenges and barriers to U.S. exports• Opportunities for U.S. companies, by subsector

Sector Snapshots includes:• Description of export base in the United States• Overview of global export market opportunities• Near-term export opportunities• Discussion of longer-term prospects

Overview Section includes:• Commentary on the sector’s growth potential and key future

export markets• Assessment of where U.S. exporters compete effectively and

factors influencing their competitiveness • Detailed methodology for projecting exports in the sector

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I&A Top Markets SeriesA Market Assessment Tool for U.S. Exporters

Available Reports:Aircraft Parts

Agricultural EquipmentAutomotive PartsBuilding Products

Civil NuclearCloud Computing

Cold Supply ChainEducation

Environmental TechnologiesHealth IT

Media & EntertainmentOil & Gas

PharmaceuticalsRecreational Transportation

Renewable EnergyRenewable Fuels

Semiconductors and Related EquipmentSmart Grid

Textiles and ApparelTravel and Tourism

Industry & Analysis’ (I&A) staff of industry, trade and economic analysts devise and implement international trade, investment, and export promotion strategies that strengthen the global competitiveness of U.S. industries.

These initiatives unlock export, and investment opportunities for U.S. businesses by combining in-depth quantitative and qualitative analysis with ITA’s industry relationships. For more information, visit www.trade.gov/industry.

I&A is part of the International Trade Administration,whose mission is to create prosperity by strengthening the competitiveness of U.S. industry, promoting trade and investment, and ensuring fair trade and compliance with trade laws and agreements.