Global Trends inAudience Data ExpenditureWhich advertising sectors are leading the way in audience data usage, and what segments are they buying?

Eyeota has released its inaugural Eyeota Index that includes its very own Growth and Price indices compiled from internal data. The report contains data tracking thousands of campaigns executed by hundreds of agencies across 60 countries.

Eyeota IndexQ4 2014 About Eyeota

Eyeota is the global leader for local audience data with over 1 billion unique profiles. Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. In addition, our data delivers deep audience insight to both marketers and online publishers to help them understand their customers in a new way – as human beings. Eyeota supplies third

party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in London, Berlin, Düsseldorf, Singapore and Sydney.

For more information, please visit www.eyeota.com.

Sectors that spent the most on Audience Data globallySectors that spent the most on Audience Data globally

#1 AutomotiveData spendincreased by 77%Globally, the biggest spender was the automotive sector, in particular luxury vehicle brands. Brands invested in intent data in order to reach potential buyers.

#2 FinanceData spendincreased by 35%These advertisers invested primarily in sociodemographic and B2B segments.

BIGGEST GROWTH SECTORS WORLDWIDEBIGGEST GROWTH SECTORS WORLDWIDECompared to overall growth of the region

Rise in audience data expenditure in q4 compared to q3Rise in audience data expenditure in Q4 compared to Q3

sectors purchasing the most b2b datasectors purchasing the most b2b data

#1 SportsGrew by

15.9x

#2 Multi-MediaGrew by

5.2x

#3 Home & GardenGrew by5.1x

#4 Food & BeverageGrew by3.9x

#5 MedicalGrew by

3.2x

#6 Electronics & ComputersGrew by

2.7x

United Kingdom

39%

Germany

52%

Australia

49% 523%

Southeast Asia

(This market is new toaudience data)

FinanceElectronics & Computers