infographic: will you be mine?
TRANSCRIPT
REMEMBER, IT’S NOT ABOUT YOU... IT’S ABOUT THEM.While you may be hesitant to jump in feet first, consumers were ready for contextually relevant, digital in-store experiences... yesterday.
Personalized coupons and exclusive offers
85%Recommendations based
on what friends/family have purchased
54%
Recommendations for speci�c products to purchase
64%
48%believe that sales associates using the latest technology
improves their shoppingexperience
60%would buy more as a
result of in-store proximity marketing messages through
beacons
61%believe kiosks / interactive
screens for location / product information improves their
shopping experience
AND, CONSUMERS PREFER TO SHOP IN STORES THAT OFFER:
They’re savvy, connected and in charge. Here’s how to win the heart of today’s consumer.
Will You Be Mine?
DON’T PLAY HARD TO GET... NO-ONE LIKES THAT!Today’s consumers are accustomed to an “always on” mentality. So when it comes to accessing information, make it easy AND make it mobile.
79 %of smartphone users have their phones with them for 22 hrs a day
shoppers who tried to find information w/in a store said they couldn’tand 43% left frustrated
in2 3
70%THESE KINDS OF TARGETED OFFERS WORK BEST IF YOU LISTEN TO THE CONSUMER...
of customers believe brands have a self-centered desire to increase pro�ts
of consumers research in store
53% 47%of consumers research online
FOCUS ON DIGITAL... JUST DON’T FORGETTHE CUSTOMER EXPERIENCE.Today’s consumers’ sense of loyalty is often eclipsed by personalized, tailored, quick and easy buying experiences.
87% of consumers want more meaningful relationships with brands but only 17% believe brands deliver
87% 17%
$1.6T in U.S. revenue is up for grabs due to consumer brand switching after an unsatis-factory experience, up 29% since 2010.
$1.6T
Are your in-store marketing efforts winning over today’s consumers? InReality helps companies increase store sales by innovating how customers experience their brand.
2015 InReality. All rights reserved.©
SOURCES:http://www.adweek.com/socialtimes/smartphones/480485http://think.storage.googleapis.com/docs/digital-impact-on-in-store-shopping_research-studies.pdfhttp://www.motorolasolutions.com/promo/retail/docs/msi/7th_Annual_MSI%20_Shopping_Study_Highlights-2014.pdfhttp://www.swirl.com/swirl-releases-results-retail-store-beacon-marketing-campaigns/http://www.adweek.com/prnewser/study-83-percent-of-consumers-unsatis�ed-by-relationships-with-brands/102404http://newsroom.accenture.com/news/us-switching-economy-up-29-percent-since-2010-as-companies-struggle-to-keep-up-with-the-nonstop-customer-�nds-accenture.print
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