INFOGRAPHICS

SO WHY INFOGRAPHICS?

Traditionally students had created a poster as part of a multimodal research task Historically students used a mix of excel charts and tables They explained their findings in a presentation to the class But often their posters were not creative & could not be understood

without a detailed explanation

Infographics are widely used in the news, magazines, advertising and shared through social media

HOW TO CREATE AN INFOGRAPHIC

Identify purpose and features

Analyse layout

Evaluate effectiveness of presentation

Make individual components

Source: http://inspiredm.com/30-infographics-about-infographics/

Key aims for infographics

• Easily understood visualisation of data

• Clear ‘story’ of information

• Appreciation for interrelationship between different aspects of information e.g. – evidence of a problem– cause and effect– solutions

Source: http://classroom21.ncdpi.wikispaces.net/What+is+an+Infographic%3F

Caveat

• We are NOT expecting you to be graphic designers

• We ARE expecting that you research evidence and present it in an interesting, informative and economic way

Let’s look at some general infographics…

Where is your eye drawn first?What is the story?

What do you learn?

Watch the next slide for 10 seconds

Source: http://www.michaelscholl.net/campaigns/shark-campaigns/save-our-seas-foundation--.html

What was it about?

• Where was your eye drawn first?• What was the story?• What did you learn?• Was it effective?

Watch the next slide for 10 seconds

Source: http://www.designinfographics.com/other-infographics/water-down-the-embarrassing-lack-of-clean-water-access-in-the-world

What was it about?

• Where was your eye drawn first?• What was the story?• What did you learn?• Was it effective?

How was the water infographic better than the shark infographic?

• Clear path for reader to follow• Use of interesting effective water graphics–Waterdrop used as a pie chart– Glasses of water quickly conveyed message– 1 in 6 people picture effective communication of $1.1

billion people• How could it be improved?– Less text on the right hand side – Other ideas?

Select the graphic you think is the most effective on the next slide ….

Be ready to explain why ….

Source: http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=YUkpXCdATMAilM&tbnid=9KSomSfLuYDDdM:&ved=0CAEQjxw&url=http%3A%2F%2Fvisual.ly%2Fpower-holiday-consumer&ei=fEIhU4THPM2CkgXd3oHICw&bvm=bv.62922401,d.dGI&psig=AFQjCNGO-4IOn7zPCK0651xb8B90wLFd5w&ust=1394775035016659

What other pictures could have been used on the next Infographic?

https://www.mint.com/blog/trends/the-tiger-woods-economy/?display=wide

Critique the next infographic …write your ideas on your word document ….

The good things

• Lots of different ways to present data

Things to improve

• Needs a guide for your eye …

• Where should you start?

• What path should you follow?

Source: http://visual.ly/get-facts-canadian-seal-slaughter

Key things to think about for your assignment …

1. Title and snapshot

2. What are my guiding questions from the graphic organiser?

3. How will I represent the data? What images will I use?

4. What path do I want the reader to take through my visualisation?

5. How do I make sure I focus on the Consumerism aspects?

Tips for design

• Video - http://vimeo.com/29684853

Considerations

Colour – can show correlation

Size – can show quantity

Orientation – can show trends or perspectives

How could you show 20% of USA graduates are

unemployed?

OR

20%

80%

unemployed employed

Graphics of Causes

Graphics of Effects

How else could you represent the data in this table?

Your Turn …

Graphs don’t have to be boring

What is the key message from this graph ?

What are the infographic techniques used here?

1.

2.

3.

Source: http://www.edudemic.com/why-it-pays-to-earn-a-higher-degree-infographic/

What’s the problem with these infographics?

The limit is your imagination but be careful ….

• The sand in the hourglass does not reflect the %• There is no scale on either axis of the map graphic

Food waste

• http://www.youtube.com/watch?v=QUt5JP5mwJo

To make a start…

1. Decide what data/information to show– Research evidence

2. Decide on a suitable colour scheme (2-5 colours)

3. Find appropriate images/graphics.

4. Start composing.

Pick a statistic and make an infographic element out of it

http://www.statisticbrain.com/valentines-day-statistics/

Remember … it needs to quickly communicate information in an interesting way