infographics

what

why

howcontent

design

distribution

what

visual storytellingas old as humanityinfo renaissance

People are more connectedInformation is more complex

Effective communication isless verbal, more visual

Trying to keep up with the information stream is like taking a sip from a fire hose. Every day, we are bombarded with thousands of messages, marketing appeals, phone calls, emails, tweets, alerts, text messages, and breaking news. The average person is exposed to the equivalent of 174 newspapers full of information every day. How can anyone keep up? According to Harvard Business Review, many people today don’t even try. They are simply overwhelmed. “There’s never been more data at our fingertips, but most of us have trouble making sense of that glut of information unless it’s shaped into cohesive nuggets.”

why

“people aren’t reading – they’re news snacking”

why

news

outcomes

successes

training

educating

press releases

spreadsheets

presentations

sign-up sheets

analytics

share your data

how: content

how: content

Visualize Me: http://vizualize.me/

Turn a resume into an infographicin minutes

Ideas for use:

Make website bios more interesting; new hire announcements

how: design

TimelineJS: http://timeline.verite.co

Create an interactive timeline

Ideas for use:

Replace static historic timeline with interactive timeline that includes video, pictures, other interactive content

Create a timeline for a project or program

how: design

post

embed

share & let share

link back

share your data: engage

how: distribute

sources● Truth In Movies – Funny Infographics (2011), from

http://listsoplenty.com/pix/truth-in-movies-funny-infographics

● Infographics, definition (Wikipedia), from http://en.wikipedia.org/wiki/Infographic

● Safe Baby Handling Tips (Sopp, David and Kelly, 2005), from https://www.wrybaby.com/products/Details.aspx?p=893&c=90&g=all

● Muni Metro map (SFMTA), from http://www.sfmta.com/maps/muni-metro-map

● Pioneer plaque designed by Carl Sagan & Frank Drake (Wikimedia image), from http://en.wikipedia.org/wiki/File:Pioneer_plaque.svg

● Lascaux cave painting (Wikimedia image), from http://en.wikipedia.org/wiki/Lascaux#cite_note-bbcnews_starmap-11

● Ice Age star map discovered (BBC, 2000), from http://news.bbc.co.uk/2/hi/science/nature/871930.stm

● Veterans Affairs: Painkillers (Center for Investigative Reporting, Infographic), from http://va-opiates.apps.cironline.org/

● Why Do Infographics Make Great Marketing Tools? from http://unbounce.com/content-marketing/why-do-infographics-make-great-marketing-tools/