infographics – an introduction

8/10/2019 Infographics an Introduction

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InfographicsAn Introduction

July, 2014


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What is INFOGRAPHICS?

Infographics also known as Information graphics are a visual representatioillustrations of any related Data/Information/Knowledge with the intention complex pattern Quickly & visually appealing to the eyes.

They illustrate information that would otherwise be cumbersome in its text geometrical/mathematical in Graphical form.

Infographics is in short A Visual Shorthand for the reader; depicting the cleathe graphics as well as allowing for Reader Interpretation scope too.

An infographics is ideally meant to:-

Show Data Make the reader concentrate more on the displayed substance rather th

method that went behind depicting it (Eg: why not a Pie chart rather thagraph)

Avoiding any distortion from what the data is meant to depict (Eg: Meangraph for a cluster)

Presenting large set of numbers within a small space


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Making large data sets coherent

Induce the reader to set up their own Comparison over the displayed graphithan some pre-defined one)

Present the data from several possible levels of detailBroad overview to M

Appear Crisp in its purpose

Lastly, it needs to be at par with the Statistical and Verbal intent/inductions oset


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Components of Infographics?


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Why Infographics?

Around 50% of human brain is dedicated to visual empathyReason why you registbackground of a billboard faster than the Singular line of Brand/Message pasted the

This is because images are processed as a whole or in one frame, compared to Text wprocessed Linearly along with semantics

Furthermore, it is also estimated that 65% of Indian population are visual sympathizakin to the auditory or kinesthetic senses

All these followed by the newest trend of Social Media and Internet awareness makea lucrative tool to reach to or advertise.


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How to create one?

By handsampling drawing some related and meaningful pattern

By use of conventional methods like graph paper, pencils, markers, and rulers

By usage of Computer Software

Faster, Easier, Visually appealing & Can depict more complex and larger informa

Tools used:

Licensed illustration software like Adobe Illustrator etc.

Freeware's like Inkscape

Infographics websites like http://create.visual.ly/or, http://infogr.am/
http://create.visual.ly/http://infogr.am/http://infogr.am/http://create.visual.ly/


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Type of Infographics


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Visualization is a technique to create images, diagrams and

animations for communicating any message

Visualization through visual imagery has been an effective way to

communicate both abstract and concrete ideas since the advent of

time

Examples from history include cave paintings, Egyptian

hieroglyphs, Greek geometry, and Leonardo da Vinci's

revolutionary methods of technical drawing for engineering and

scientific purposes.

Advantages:

Easy to infer (readers standpoint)

Less content more information

Interesting depiction of routine information

Generally used to depict Social media statistics

2014 Infosys Limited, India 15

1. Visualized Article
http://www.welfenlab.de/en/research/projects/visualization/?print=1http://www.welfenlab.de/en/research/projects/visualization/?print=1


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This form of infographics act as a sequential depi

method; with choices to the User (reader) that ev

decision making

Flowcharts are universal and have got standard c

patterns

Generally used in Documenting Business process

or Org Structure


2. Flowchart


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A timeline is a way of depicting a list of events in chronological order.

It is created using long bars labelled with dates and the event printed alongs

& event label may interchange)

While showing time on a specific scale on an axis, a timeline can be used to v

between events, durations (Like lifetimes, wars etc)

Advantages:

Provides a sequential approach to a series of events; thus depicting c

Used extensively while making case studies for Consultants

Used in trend analysis by Marketers or Market researchers Also used to showcase History of a Person/Event

Best usage: Displaying project artifacts & deadlines


3. The Timel


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A great way to display or explain something (A Solution)

Basically an Answer to How to do it?

Has got the least visual appeal/contents compared to the rest

of Infographics

Used in Documentation of Everyday processes/tasks

Usually kept as printouts for everyday reference

Eg: Recipe of a cook dish or, How to open a call for a Call center

Service Personnel


4. Useful Bait


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This type of Infographics does a Comparison between t

in a head-to-head fashion

Visual aspects are very important in this form of infogra

Can work well with lots of data as well

Eg: Comparing the roles and responsibilities of 2 Job po

organization


5. Versus Infograph


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This type of infographics presents oodles of numbers and

associated statistics

Usually used in depicting Market data or Periodic performance of

a team/product

Serve as report for Higher management or Newspaper snippets


6. Number Porn


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These (as the name suggests) used

Photographs primarily to depict its

message/content

The Photograph acts as a Visual aid to the

reader and thus helps in setting the tone for

rest of the story (data/number/contents)

Fairly simple designhowever choosing the

right photograph is essential to connect to

the reader or set the intended tone in his

mind/sight


7. Photo Infographic


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Similar to Visualized article; but emphasizes more on Graphics/design

Design can be simple; but needs to be effectively visualized (else it defea


8. Data Vis


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Which Infographics to use?


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START

Do you have

a lot of data

to depict?

Yes No

Would it be

easy to

visualize all

data?

Yes

Will the

focus be on

Data/Design

Design

Are charts

alone ok or

you need

more design

Charts

are ok

Abstract

Design

No/Not sure Is it for a

specific

question?

No

Yes

Will it offer

practical/every

day guidance ?

DataChronolo

gical?

Yes

Compa

rision?

NoYes

No


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Thank you!!!

infographics – an introduction

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