informal emma sci com 2013 nhm
DESCRIPTION
Presentation from "The challenges of measuring informal science learning" at the 2013 Science Communication Conference organised by the British Science Association - slides by Emma PegramTRANSCRIPT
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Wellcome’s ISL Review and Evaluation and
Research at the NHM
Emma Pegram
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The knowledge base issue
‘ the modal (most common) value for how many individuals had read each publication was zero... The most read article had been read by less than 50% of these key practitioners’
Wellcome Trust 2012 p5
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Do we use research to inform practice?
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Project specific evaluation
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From an evaluative culture to one that focuses on visitors’ learning and contributes to organisational (and sector) learning and change
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Language
• Measurement
• Measuring success
• Evaluating impact
• Understanding the visitor’s experience
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Meeting scientists in Nature Live: what are the impacts on visitors?Collaborative PhD King’s College London: NHM
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EU Researchers Night: Science Uncovered impact report
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Participants are inspired to consider research careers
1. Young People’s Reception Snapshot interviews (n=20)• Broadening perceptions and understanding
– It seems like I am more interested in it right now because before when you think of science you think you are going to be a doctor or a dentist or optician but now your view is like more wider and you can do loads of different things.
– I didn’t really know how many different things there were, but Geoff said how he discovered a new species and I didn’t realise how you can do that
• Opportunity to ask the scientists specific questions
– I was like talking to her about choices for universities and she was giving her opinion on each one and it was really helpful
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Participants are inspired to consider research careers
2. Group interviews (n=39)• Better understanding of science careers
– The room with the big whale, yes, she was talking about her phytoplankton and she spent up to two months at a time in the North Sea with just 35 other people.
– We were asking, did you get annoyed with the people. She said actually it was the food that got to her.
• Inspired by science careers
– So I wish that I'd taken more notice and studied harder in school. And followed - Because just looking at these people, they love their jobs, they're deeply involved in it, and they're happy. And yeah, I definitely wish I'd taken that up. Without a doubt.
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Questions?