information architecture - introduction
TRANSCRIPT
Information Architecture&
User Experience
Welcome to the Jungle !
Definition
Peter Morville and Louis Rosenfeld
Definition…according to Morville and Rosenfeld
1. The structural design of shared information environments.
2. The combination of organization, labeling, search, and navigation systems within web sites and intranets.
3. The art and science of shaping information products and experiences to support usability and findability.
4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
Criticism & Debate
“… its focus is on the practical rather than theoretical domain, with guidance on how to
implement Web sites and intranets that support management and growth of
information.”
Dillon, Andrew and Turnbull, Don (2010) ‘Information Architecture’, Encyclopedia of Library and Information Sciences, 3rd Edition
Contradiction with Richard Saul Wurman’s definition
“the emerging 21st century professional . . . focused upon clarity, human understanding, and the science of the organization of information.”
Criticism & Debate
Why IA matters ?
1. Cost of finding information
2. Cost of not-finding the information
3. Cost of redesign
4. Value to the brand
5. Cost of training
Dan Ryan, The Role and Importance of Information Architecture (http://www.verndale.com/Our-Thinking/The-Role-
and-Importance-of-Information-Architecture.aspx)
Information Architect
Where do Info Architects come from ?
IA Involvements
IA Summit 2014, March 25: Path Ahead
IA Institute iainsitute.org
ASIS&T Evangelizes
information profession and holds conferences and publication.
Semantic Web
Web 3.0
=
Even when romancing…
Future of IA
IA Summit 2014: Path Ahead
“IA may be the first profession thatfocuses on what many call the Semantic
Web of information” - Dillon,Turnbull…..….
Looks Great !
✔
Interaction Design
Definition
Interaction Design
Designing interactive products to support the way people communicate and interact in their everyday life.
Human Computer Interaction
Human Computer Interaction
Definition
The design, evaluation and implementation of interactive computing systems for human use and with the study of major phenomena surrounding them.
HCI
Interaction Design
Interaction Design
HCI
concerned with theory, research and
practice of designing
for all kinds of products
concerned with the
design, evaluation and
implementation of
interactive computing system
for human use
UXUSER EXPERIENCE
…its not about how it looks!
UXUSER EXPERIENCE
UXUser experience encompasses various aspects of the end user’s interaction with the product.
Jakob Nielsen, Definition of User Experience, Blog (Nielsen Norman Group)
A few crucial observations
User Experience
A few crucial observations – User Experience
Form governs functionality
but
parts facing user
is
governed by the Psychology and
Behavior
of the user.
1
A few crucial observations – User Experience
A website is a self service product.
2
And, one last thing…
The biggest reason User Experience should matter to us is
because
it matters to our User
The biggest reason User Experience should matter to us is
because
it matters to our User
Thank you !