information & data governance
DESCRIPTION
TRANSCRIPT
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Welcome
Welcome to the Data & Information Revolution!
http://www.youtube.com/watch?v=Z4gt62uAasE
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In My World
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Multiple Vendors
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Centralise the data
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How?
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Marketing Automation Database
+
CRM Database
Marketing Data Sales Data
Marketing Automation Database
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Predict the Revenue Forecast
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Information & Data Governance
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Balancing Outcomes
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Outcome # 1: Save Money
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Outcome # 2: Avoid Risk
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Outcome # 3: Create Value
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Who own’s Data Governance?
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Legal?
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Legal Focus
Restrictive policies
Hard to access information
Difficult to implement
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Information Technology?
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Information Technology Focus
Keeping it simple
Reducing costs
Control access
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Business Unit
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Business Unit Focus
Quality of data
Location of data (internal/external)
Privacy regulations on the data
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Challenges Today
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Challenges Today
Lack of discipline around howinformation is being managed
Information silos with limited access
No value metrics on current data &information
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What are the trends?
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What are the trends?
Investment in tools to assess risk
New level of awareness by corporateleaders driven by fear
Tight focus on change management
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Components to a good model
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Operational Policies Procedures Processes
Tactical What data are we starting with?
Clear Roles & Responsibilities Understandable Metrics
Components to a good model
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Keys to Success
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Keys to Success
Prepare for change management
Get the right biz leaders involved
Executive buy-in & support
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Thank You!