information diffusion: model, data, and...

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Information Diffusion: Model, Data, and Prediction Alibaba Research Center for Complexity Sciences Hangzhou Normal University Zi-Ke Zhang [email protected] Collaborators: Chuang Liu, Xiu-Xiu Zhan, Gui-Quan Sun, Zhen Jin, Jonathan Jianhua Zhu

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Information Diffusion: Model, Data, and Prediction

Alibaba Research Center for Complexity SciencesHangzhou Normal University

Zi-Ke Zhang [email protected]

Collaborators: Chuang Liu, Xiu-Xiu Zhan, Gui-Quan Sun, Zhen Jin, Jonathan Jianhua Zhu

Outline

•Introduction

• Information Spreading

•Data-driven analysis and prediction

•Conclusions

An Open Question

• Can SI-based dynamics fully describe information spreading?

Related References• PRL 86 (2001) 3200;

• Nature 457 (2009) 1012;

• Nature Physics 6, 888 (2010);

• PRL 109 (2012) 068702;

• Science 337 (2012) 337;

• Nature Communications 5 (2013) 4323;

• Science 342 (2013 ) 1337;

• ACM Trans. Knowl. Data Eng. 9 (2015) 25.

• Review of Modern Physics 87 (2015) 925;

• Physics Reports. 651 (2016) 1;

• Physics Reports. 660 (2016) 1;

• Science 359 (2018) 1146–1151;

……

Begin with epidemics

Blind Areas(1/2)

Zhang et al, 2014

Blind Areas(2/2)

Comparison with site percolation

Outline

•Introduction

• Information Spreading

• Data-driven analysis and prediction

•Conclusions

Data of two dynamics

Both dynamics show high correlations.

Disease: the first outbreak is lower than the second one;

Information: the first outbreak is higher than the second one!

Zhan et al. Applied Mathematics and

Computation 332 (2018) 437–448

Model• Disease states: S,I

• Information states: aware(+), unaware(-)

• Set of individuals’ states:

• Other parameters:

FIG. 2: Flow diagram of SIS model.

IISS ,,,

0 , 1S I

1

Model analysis

• Information diffusion inhibits the spread of epidemic:

• (a) Slow down the speed.

• (b) Reduce the final infected size.

Theoretical Analysis

• A mean-field model:

Pairwise model

Model analysis

• Pairwise model is more accurate.

FIG. 4: The analysis of the spreading process of the SIS model:

SIS simulation (pink circle), SIS pairwise model (green solid line)

and Classical SIS model (blue dashed line).

Model analysis

(a) pairwise model;

(b) simulation

Model analysis

• The infection density has a power-law against time evolution at the critical point:

Figure 6: (Color online) Infection density as a function of β with the

pairwise analysis. The inset is the infection density as a function of time

with the pairwise analysis around the threshold.

Outline

•Introduction

• Information Spreading

•Data-driven analysis and prediction

•Conclusions

An Open Question

• Can SI-based dynamics fully describe information spreading?

DATA

•Microblogging systems: (i)China Sina Weibo; (ii)Twitter

• Sina Weibo: over 1,400,000 stories; 10,000,000 retweets;

2,400,000 users; and social network (followship) of 8,000,000

directed links.

•Twitter: over 2,000,000 stories; 150,000,000 retweets; 8,000,000

users; and social network (followship) of 100,000,000 directed

links.

In preparation

Predictability of the cascade

DATA :

• Motif Type (Entroy

• Timespan to form the

corresponding motif• Time retweeted by HubR

• Number of nodes

evolved within initial time

In preparation

Related publications

• Zi-Ke Zhang*, Chuang Liu, Xiu-Xiu Zhan, Xin Lu, Chu-Xu Zhang, Yi-Cheng Zhang*. Dynamics of information diffusion and its applications on complex networks. Physics Reports. 651 (2016) 1-34.

• Xiu-Xiu Zhan, Chuang Liu, Ge Zhou, Zi-Ke Zhang*, Gui-Quan Sun, Jonathan J. H. Zhu. Zhen Jin. Coupling dynamics of epidemic spreading and information diffusion on complex networks. Applied Mathematics and Computation 332 (2018) 437–448

• Jiao Wu, Muhua Zheng*, Zi-Ke Zhang, Wei Wang, Changgui Gu*, and Zonghua Liu. A model of spreading of sudden events on social networks. Chaos 28 (2018) 033113

• Xiu-Xiu Zhan, Chuang Liu*, Gui-Quan Sun, Zi-Ke Zhang*. Epidemic Dynamics On Information-Driven Adaptive Networks. Chaos, Solitons and Fractals 108 (2018) 196–204

• Chuang Liu, Zi-Ke Zhang*. Information spreading on dynamic social networks. Communications in Nonlinear Science and Numerical Simulation. 19(4)(2014)896–904.

• Chuang Liu, Xiu-Xiu Zhan, Zi-Ke Zhang*, Gui-Quan Sun, Pak Ming Hui. How Events Determine Spreading Patterns: Information Transmission via Internal and External Influences on Social Networks. New Journal of Physics. 17 (2015) 113045.

• Gui-Quan Sun, Zi-Ke Zhang,Global stability for a sheep brucellosis model with immigration. Applied Mathematics and Computation. 246 (2014) 336-345

• Xiu-Xiu Zhan, Chuang Liu*, Zi-Ke Zhang and Gui.-Quan Sun. Roles of edge weights on epidemic spreading dynamics. Physica A 456, 228-234, 2016.

• Ye Sun, Chuang Liu*, Chu-Xu Zhang and Zi-Ke Zhang*. Epidemic Spreading on Weighted Complex Networks. Physics Letters A 378 (2014) 635–640.